Exhibiting at trade shows is a great way to spread your message to large numbers of people in a short amount of time, and the more eye-catching and attractive your display is, the more visitors you will attract and the more memorable your company will be. Modular displays and exhibits are a popular and innovative way to make the most of your space. They offer multiple advantages over traditional custom trade show displays!
1) Easily Modified
When you are exhibiting at a trade show, it is important to make sure that your message is targeted towards the show’s attendees. If your company offers a variety of services and products, modular exhibits enable you to focus attention on the specific benefits each can offer a particular audience. Easy to revise, they enable you to modify the message you are delivering to target those who see your display at individual conferences while ensuring that attendees who visit your booth at multiple conferences get something fresh and new to look at and learn about each time they attend.
2) Highly Portable
Modular exhibits are made up of a number of lightweight components that are easy to carry and transport. Where traditional trade show displays are heavy and require extensive transportation logistics and assembly, modular exhibits can each be carried by individuals. A single piece can be designed to function as a stand-alone unit, enabling individual employees to easily travel and set up booth space on their own. Having a number of modular pieces that can either work together or separately also eliminates the logistical problems companies often face when multiple trade shows occur at the same time. Since the individual pieces can be sent to multiple shows, they allow your brand’s message to reach more potential customers and let you choose where you want to make the biggest impact.
Modular display exhibits are an extremely effective way of creating dramatic trade show displays without incurring the costs typically involved with traditional exhibit displays. As your business grows, you will be able to add on more pieces to update your messaging affordably while maintaining the core frame components and extrusions. These can be expanded and reconfigured to accommodate different sizes and shapes of display space and can also be transported inexpensively, eliminating the costs of shipping and drayage.