Organizations large and small have increasingly been turning to corporate training videos as an effective and versatile method of communicating important information to their staff. Whether the goal is to introduce new hires to the corporate culture or to train a large swath of employees about a new division, product, or technology, using training videos offers the ability to get your message to a maximum number of people in a way that offers many benefits to management and employees alike.
1) Increased Engagement
Numerous studies have shown that people learn better when they view content than they do when they read, and corporate training is no exception. Not only is the information that is being delivered more readily retained, it can also be broken down into modules, making it more manageable. Additionally, the use of a video to educate staff ensures that a uniform message is delivered, unaffected by different teaching styles and interruptions for questions.
Employees that are able to view training videos at their own convenience are more likely to pay attention. A well-produced video can include fun and interesting elements that make even potentially dry subjects more entertaining. Corporate video training sessions that are offered online, for instance, offer options for interactivity. They allow viewers to test their understanding of what is presented before moving on to new material or to see different outcomes based on the decisions they make. The result is markedly increased engagement.
2) Customizable and Versatile
One of the great aspects of corporate training videos is that they can easily be modified. This means, for one, that such videos make it is possible to deliver the same message to audiences that are geographically diverse. Indeed, the content is completely portable and can be shared via the Internet or loaded onto flash drives or DVDs to suit the technical needs of specific audiences.
Corporate training videos can also be modified in terms of content. For international companies or those with diverse employees, for example, content can be dubbed, in or subtitles can be added to accommodate those who speak different languages. Additionally, the effectiveness of the content can be tested prior to distribution, and edited if it is determined that improvements are necessary to drive the desired results.
3) Cost- and Time-Effective
The cost savings offered by corporate training videos should not be understated. The financial investment of producing and distributing videos is minimal when compared to the costs of live training sessions, which can include:
• Fees involved with hiring an instructor
• Payment for an instructor’s travel expenses
• Potential expenses for staff travel to the training site
Videos eliminate the need for allocation of internal space or finding a venue in which to conduct sessions, as well as any incidental costs, such as refreshments or printing training manuals.
Compared to live training events, there’s also a significant savings in terms of time. Employees can view videos at their desks, at home, even during their commute into work without cutting into their productivity in the way that gathering for live training sessions does. Moreover, management that may have previously been tasked with conducting these sessions no longer have to repeatedly remove themselves from their other responsibilities. Corporate training videos present a win-win scenario for all involved.