You put a lot of time, money, and effort into the investment that is a trade show appearance. From planning an eye-catching display that captures the attention of trade show attendees to nailing down your marketing strategy to training your booth staff, you’ve thought of it all.
Have you considered what happens to your exhibit after the show?
Where will you store it? After investing so much into your trade show booth, don’t risk damage to your dreams by storing your materials in a dusty, cramped, unsafe space.
The Benefits of Professional Trade Show Storage
Your company may have extra space in one of its buildings in which to store your trade show display, but this isn’t always a wise choice. There are good reasons serious exhibitors use professional storage facilities to house their displays.
Check out the following benefits of using a professional exhibit storage:
1. Temperature-Controlled Environment
Unlike the extra space in your garage, a professional warehouse should be either temperature-controlled or be located in an area with a reliably stable temperature. This is critical because large fluctuations in temperature can shrink and expand your fabric displays, trade show graphics, and other vulnerable trade show accessories.
Temperature fluctuations aren’t the only thing you need to worry about when it comes to subpar trade show storage. Rodents, insects, water, dust, and debris can ruin custom displays and result in costly repairs. A high-quality storage area is made to protect them from these.
3. Expert Packing and Rapid Shipping
The best booth storage facilities offer packing, shipping, and installation services. Skill is required to get the many components packed properly, so they aren’t damaged during transit and are organized for efficient assembly. Often, custom crating must be built. Once your exhibit is packed, rapid shipping ensures it gets where it needs to in time for the show.
If you’re exhibiting overseas, vet the trade show storage company carefully to ensure they have the necessary logistics experience.
4. Preview of Your Exhibit Prior to the Event
There is a big advantage to seeing what your trade show exhibit will look like on the trade show floor. You can:
- Make design modifications
- See what hanging signs look like from a distance
- Stage your booth staff
- Envision traffic flow
- And more
By choosing a facility with plenty of storage space and an additional showroom, you can easily preview your exhibit and make last-minute adjustments that have a big impact on the show floor.
5. Exhibit Inspection
Any facility worth its salt should be able inspect and then repair or replace any damaged parts of your exhibit. Because exhibits are installed, dismantled, and then packed and shipped, it’s not uncommon for repair work to be needed. The storage facility you choose should inspect your exhibit when it first arrives at the warehouse, so there’s plenty of time to fix issues. Waiting to inspect it right before shipping or, worse yet, at the show is a recipe for disaster.
6. Space for All Types of Exhibits
When your trade show display is large, heavy, and expensive, choosing professional booth storage is a no-brainer. But do you really need a trade show warehouse for portable exhibits or tension fabric popup displays?
Smaller displays can benefit from a professional trade show warehouse as well.
Woods, fabrics displays, laminates, and glues can warp in heat and reduce the lifespan of your trade show booth. By choosing to house your assets in a professional space, you get peace of mind.
7. Additional Services
If you choose a professional storage facility, a fully integrated exhibit house may come with it. A top-of-the-line trade show company will have you covered for every step of the exhibiting process, from pre-show to post-show. You’ll have access to an experienced team of:
- Trade show graphic designers
- Design consultants
- Project managers
- Event coordinators
With a knowledgeable team working behind the scenes, your exhibit is guaranteed to impress at your next trade show.
Finding the Right Trade Show Storage for Your Exhibit
The benefits of a professional trade show warehouse are endless. How do you find one that suits the needs of your exhibit?
Use these tips to help you choose the right storage for your exhibit:
Visit the Storage Facility In-Person
Always check out a trade show storage facility in-person before storing your exhibit there. Images don’t give you the whole picture online, and a reputable facility should be happy to give you a tour if you make an appointment. Ask about their climate, where your exhibit will be stored, and their protocol in case of emergency.
Choose a Professional Storage Facility Big Enough for Your Display
If your trade show display is multiple stories high or has a hanging sign, be sure to select a facility with a large enough space to accommodate its size. The facility should be big enough to house your display when fully assembled, so you can preview it before the show.
Available for Emergency Contact
Find a trade show storage facility that is reachable 24/7 and offers full drayage, shipping, and tracking. This will help you keep tabs on your exhibit when it’s being moved and allow you to make last-minute changes if need be.
State-of-the-Art Inventory Tracking
Some trade show exhibit warehouses offer top-of-the-line inventory tracking services that seamlessly track your inventory and show materials at any time. If the storage company sells trade show accessories, you might be able to order parts direct from their warehouse as well.
Scope out the facility’s reviews online, and read their case studies/customer stories. A reputable storage facility should have excellent reviews and years of experience in the trade show industry.
While it may seem like a good way to cut costs, using your own or other subpar exhibit storage can dramatically reduce the lifespan of your display. Unlike generic warehouses, a professional trade show storage facility is designed to maximize your investment and ensure you get the most out of your booth.