In a large exhibition space alive with rivers of people and the lights, sights, and sounds of other booths, it can be hard to stand out from the crowd. With a larger exhibit, your possibilities expand as your floor space does! A 30×30 trade show booth space gives you so many options to do what you want to with the space. You can customize it to fit whatever your needs happen to be.
Whether you have a custom-designed space or opt for a trade show booth rental for your next event appearance, a 30×30 booth can help you make a big impact. Use one or more of these 30×30 booth design ideas to make the most of your space.
1. Create Purpose-Built Zones
A 30×30 design allows you plenty of room for all your needs without fear of the space feeling crowded. With room for demonstration and display areas, seating, tables, and one or two private meeting zones, you have so much to work with.
The trouble with larger spaces is that sometimes they can end up a disorganized jumble of elements. The larger your space, the more you can fit in it. More elements to place can make your space more difficult to organize in a logical way.
To counteract this problem, designate zones within your 30×30 trade show booth that have specific purposes. For example:
- An area for demonstrations
- An area where attendees can lounge and network
- An area to view a multimedia presentation
Next, arrange the zones so traffic can flow naturally from one spot to the next. To do this, think about what elements people are likely to be drawn to, and make sure they’re visible in your booth from the trade show aisles. For instance, position interactive displays or demonstrations at the periphery of the exhibit. In contrast, meeting or discussion areas are best placed in spots where people won’t be disturbed by traffic.
With a custom exhibit, you’re assured that every element is in just the right spot, and that you’re making the best use out of the space you have.
2. Don’t Let Your Message Get Lost
It’s important to plan your space carefully for another reason: to make sure your main marketing message remains clear and prominent. In a larger trade show exhibit, your message could get lost under layers of graphics, demonstrations, and promotional material.
To ensure attendees understand what you’re trying to say, choose a great design company that can help you create a trade show display area that features your message front and center.
3. Make Good Use of Empty Space
One of the biggest advantages of having a larger booth isn’t necessarily that you can fill it up. It’s that you have more room for empty space! Just like an advertisement or website is more effective when it makes good use of blank space, a trade show exhibit that incorporates empty space into its design is more pleasant and efficient to visit.
Adequate empty space makes it easier for people to move about your trade show display, even during busy periods. And, of course, in a larger 30×30 booth, you can fit more people, so your exhibit is likely to get pretty crowded!
To make good use of your space as a whole—empty and full—plan your layout carefully to accommodate all the different elements you want to add. Allow plenty of space in between to allow for visitor flow.
4. Include a Private Meeting Space
Earlier we mentioned the usefulness of purpose-oriented spaces. For a 30×30 trade show booth, one of the most effective uses of extra space is a private or semi-private area for one-on-one meetings.
There are a couple of big advantages to this. To start, you have a place to take potential clients away from the noise and crowds. In a private area, it’s much easier to get down to business and forge those new business relationships that are crucial to trade show ROI. The second advantage? The professionalism you convey in having thought about your visitors’ needs and comfort.
5. Need Even More Room? Opt for a Double-Decker
If a 30×30 trade show booth doesn’t provide you with enough display and demonstration room, there’s only one thing left to do: build up! A double-decker booth design increases your usable floor space, giving you more layout options and more opportunities to use your vertical space.
That second floor can be the perfect spot to incorporate your private meeting area. While the ground floor is best place for demonstrations, displays, and other activities designed to attract foot traffic, the upper level is ideal for meetings. You’re out of the main flow of traffic, so you can speak with potential clients undisturbed by people passing by.
Go 30×30 to Maximize Your Visual Impact
At a busy trade show, a king-sized 30×30 trade show booth is a great way to stand out amongst a host of smaller, cookie-cutter displays. When you customize a 30×30 exhibit, you fill your space with pieces that are designed to fit inside it, which can make all the different for appearance and efficiency. A custom-designed booth is the perfect solution to any design issue, as you arrive to the show with a booth in which all elements are in harmony.
If your budget won’t stretch to buying a larger booth, consider a custom booth rental. ProExhibits has a huge range of booth rentals, and our craftspeople are experts when it comes to custom retrofits that work with your needs.
If you prefer a custom-designed option, we can help there too. With decades worth of experience and a stellar design team, ProExhibits can create innovative, customized designs to meet all your trade show needs. And if you decide you want to avoid the pre-show work of setting up the booth, we can provide the perfect turnkey trade show booth solution. Let ProExhibits take care of exhibit design and setup (and dismantle), so you can get on with preparing for the show.