By now, companies large and small are aware of the benefits and risks involved in utilizing computer technologies and operating in the online arena. Even physical security is largely based in the digital world. But if you’re not getting your product in front of the people who need to see it, you’ve lost before you’ve even begun. A security conference can give you a win. And there are dozens of them every year, each devoted to providing the latest information, resources, and solutions on data protection, security awareness, cyber threats, and risk to the business and security teams who need them.
Which security events in North America offer the best value? Here are five you’ll definitely want to book.
Note: Many are making changes due to COVID-19. Some are pivoting to online events, while others are going ahead with live events and implementing new health and safety measures.
1. RSA® Conference
The annual RSA Conference (RSAC), touted with the tagline, “Where the world talks security,” is among the largest security conferences on the planet. With 700 companies on the expo floors, 740 speakers, 783 sessions, and more than a dozen keynote presentations at the 2019 conference, it’s no surprise that a whopping 42,500 security industry leaders decided they needed to attend!
Linda Gray Martin, the Director and General Manager of RSAC, spoke to the goal of RSA Conference: “…to bring the best content the cyber security industry has to offer across numerous platforms.”
After recently introducing RSAC OnDemand, a platform providing remote access to select conference materials, RSA Conference 2021 is a fully virtual event. It’s scheduled to take place the week of May 17.
The 2021 event theme is “resilience” and will include 20 tracks of educational content, with over 300 sessions, keynote speakers, seminars, and sponsor briefings.
LEARN MORE: https://www.rsaconference.com/
2. Black Hat®
Black Hat is renowned as one of the world’s leading cyber security conferences, perhaps because a review board of 24 of the world’s top security experts evaluates submissions to select over 300 speakers and trainers for the event.
This symposium on security offers a combination of two unique offerings:
- Technical Trainings – Providing hands-on offensive and defensive skill-building opportunities
- Informative Briefings – Covering the latest in information security trends and risks
The event is designed to appeal to:
- Security practitioners
- Security executives
- Business developers
- Venture capitalists
- Vendor companies and sponsors
- Career seekers and recruiters
- Academics (professors and students)
Black Hat celebrated its 20th year in 2017 with record attendance of 17,400 cyber security professionals and academics. Nearly 300 industry-leading exhibitors showcased cutting-edge technologies in a 2-level business hall.
Registration is open for Black Hat USA 2021, which takes place July 31 to August 5 at Mandalay Bay Convention Center in Las Vegas, Nevada. As yet, there’s no information about how event organizers plan to implement COVID safety measures. Look out for updates on the event website.
LEARN MORE: https://www.blackhat.com/upcoming.html#usa
Global Security Exchange (GSX) security conference and expo, led by ASIS, is a “solution exchange” that focuses on the wide world of modern security options, from robotics to alarm systems and more. Its goal is to help attendees shape their current and future security strategies.
At this security expo, you’ll be one of more than 550 exhibitors, including the leading suppliers and manufacturers of security solutions. You’ll find more than 22,000 attendees from over 100 countries, plus upwards of 300 informative and detail-oriented sessions.
Cyber security industry leaders attend GSX, including:
- Architects and engineers
- Audit and risk professionals
- Brand protection experts
- Business continuity specialists
- Business leaders
- Government and military professionals
- IT and IoT security professionals
- Law enforcement professionals
- Loss prevention professionals
- Security researchers
- Risk management professionals
- Security consultants, practitioners, providers, trainers, and instructors
- System integrators, distributors, resellers, and dealers
After quickly pivoting to a fully virtual format for the 2020 event, GSX is back to its original live format for 2021. GSX 2021 will take place in Orlando, Florida September 27 to 29. Check the event website for more information, including venue and relevant coronavirus safety measures.
LEARN MORE: https://www.gsx.org/
4. ISC West
There are plenty of great reasons to sign up for the International Security Conference and Expo West, held each year in Las Vegas. Of all the cyber security conferences to attend in the U.S. each year, ISC West is the largest event for the physical security industry, and it’s promoted as “the only holistic security tradeshow strategically designed to provide products, technology, education and networking covering physical, IT and IoT security.”
It doesn’t hurt that the conference attracts over 30,000 security experts, including over 1,000 exhibitors. With thought leaders offering information and training, exhibitors like you showcasing cutting-edge products, and parties and special events designed to facilitate networking opportunities, it’s easy to see why so many professionals from security communities attend.
This conference provides invaluable resources for physical security professionals like:
- End users
- Architects and engineers
- Central station
- And more
The event also attracts IT security experts like:
- IT integrators
- IT vars
- Executive level security professionals (CTOs, CIOs, etc.)
- Risk and compliance experts
The next ISC West is scheduled to take place in 2021 from July 19 to 21 at the Sands Expo Exhibit Hall in Las Vegas, Nevada. Event organizers are working closely with local, state, and federal authorities, and public health organizations, to ensure they’re implementing the most current and effective safety practices. ISC West 2021 will have:
- Sanitization stations
- Regular cleanings of public spaces
- Modified venue usage to facilitate social distancing
- Other measures to promote safety
LEARN MORE: https://www.iscwest.com/en-us.html
5. ISC East
The International Security Conference and Expo East, or ISC East, offers education on emerging security risks and solutions related to physical, IT, and IoT security, as well as exhibits covering:
- Video surveillance
- Public security
- Access control
- Smart home
- Unmanned security
- And more
Like ISC West, this event is geared toward both physical and IT security experts. In 2019 ISC East brought together over 7,500 security industry professionals and more than 350 exhibitors.
ISC East 2020 was previously scheduled for November 18 and 19 at the Javits Center in New York City. Instead, it’s now a complimentary half-day virtual event, scheduled to take place on Wednesday, November 18.
In 2021, ISC East is scheduled for November 17 and 18 in New York City. No further information has been announced yet, but it’s likely that ISC East will take a similar approach to COVID-19 safety as ISC West.
LEARN MORE: https://www.isceast.com/en-us.html
Prepare for Success at Your Next Security Conference
If you’ve marked your calendar with any of these top cyber security conferences (or another industry trade show), it’s important to prepare for success by registering and choosing a prime exhibit hall location early. You’ll also need a unique and compelling custom exhibit to showcase your brand and your products or services. It’s clear these security symposiums attract the best of the security industries. You can realize a major return on investment when you partner with experienced and creative professionals to create a custom exhibit that secures prospects’ attention at your next security expo.