There’s no denying the appeal of renting floor space at a popular event. You reach a new audience, make connections, promote your brand, and boost sales in the process. But at any large event, you face competition from surrounding booths and exhibits.
How can you ensure your 10×20 trade show booth stands out? Start by partnering with a reputable trade show exhibit design firm. Then consider several design elements and how they work together to create a booth that attracts your future customers and gives them an immersive experience they won’t forget.
Nail Down Your Goals
Before you address the details of your booth design, you need to think about what you hope to accomplish. Your goals can shift somewhat from one event to the next, but your overall branding and messaging will likely remain the same.
Your goals in attending and exhibiting at an event are likely to include:
- Raising brand awareness
- Growing your industry network
- Developing relationships with partners, investors, vendors, or patrons
- Introducing new products or services
In each case, you’re trying to connect with your audience. Why does this matter for booth design? Your 10×20 trade show booth needs to reflect and promote your goals in every element of the layout and design.
With each design decision for your trade show display, ask yourself the question: How does this help us reach our goals?
Then ask: How can we do it better?
An experienced trade show exhibit design company can advise you on the best and most innovative ways to achieve your goals within a 10×20 trade show booth.
Think Outside the Booth
The place to start is by understanding that your space is more than just a canvas tent to house product displays and tables full of pamphlets. If you want to compete with your neighbors in an exhibit hall and attract the attention of passersby, you need to create an experience within your exhibition space. You can do a lot with the 200 square feet of your 10×20 trade show booth.
Present a bright, open, attractive booth that reaches out to event attendees and draws them into your carefully curated world within the larger exhibit hall. It’s a matter of thinking beyond the traditional booth to create an immersive experience. Opt for a layout that invites people in and encourages them to stay a while, rather than funneling them through. Pair this type of easy space with a design that caters to all the senses. This gives you the best opportunity to deliver your message in an engaging and compelling way while controlling the flow of traffic.
Even with a large display backdrop to showcase your branding and separate your booth from those around it, you still have plenty of area to add:
- Stand-up display kiosks
- Even a posh lounge area
While you don’t have the same leeway to create different zones within your space as you would in a 20×30 exhibit, you definitely have room to play with. Make the most of it!
When it comes to designing your 10×20 trade show booth, your first idea may be to deck out the space with brand imaging. This is a safe plan that helps you accomplish several goals, but it may lack the wow factor your 10×20 exhibit needs to stand out.
Instead, explore the themes that tie in with your brand and your messaging. For example, you could use your most popular product or service as a theme for your custom exhibit.
A video game publisher with a popular racing or FPS property might create a booth that features a set and characters from the game. A company that sells cat toys could make larger-than-life models to display or to act as display space for actual products. A brand that deals in food or beverage should obviously offer samples. Instead of booth staff standing at the perimeter of your 10×20 trade show booth with a tray, why not create a bar area, where people can sit or lean while they sample the wares?
A good theme draws attendees’ attention and delivers your message in a unique way.
Marry Various Design Elements
Once you know what you want to accomplish and you have a theme in mind, it’s time to attend to the details that will flesh out your trade show display. This means:
- Planning a layout
- Choosing materials, furnishings, and other design elements
- Implementing targeted lighting to create a mood
Choosing interesting materials can help your 10×20 trade show booth stand out. Rather than simply laying a carpet on the floor and adding banners to wall areas, consider projecting images onto a white wall to turn typical brand display on its head. Instead of a standard wall space, use wood paneling or a plant wall to add unexpected texture and dimensionality and grab attention. Use tension fabric backlit displays to convey your brand imagery. Lighting also plays an important role in creating a mood and drawing attendees’ eye where you want it to go.
Gear every design decision you make toward creating the unexpected, catching the eye, and supporting your brand and your messaging in innovative ways. Your booth should be set up to bring people in and keep them there long enough—and comfortably enough—to deliver your message.
Audio/visual elements, interactive displays, and mobile technology are all becoming part and parcel of modern trade show displays. Plan to include these elements in your design. This could mean adding massive video screens to air promotional videos or presentations throughout the event.
It could mean creating demonstration areas for products or apps within the booth. Or even placing a giant touch-screen monitor on the floor for guests to play with. It could mean adding elements of gamification. The right technologies can help to create an immersive experience, but only if you use them thoughtfully in your 10×20 trade show display.
Your Custom 10×20 Trade Show Booth
Exhibiting at a trade show is neither cheap nor easy, so you want to ensure successful outcomes! With a custom trade show booth design from an innovative, experienced exhibit design firm, you have the best chance to wow event attendees, deliver your message, and reach your goals. If you don’t think you can adequately convey your brand in a 10×20 space or your competitors are all opting for something larger, a 20×20 exhibit could be the perfect solution. The time and effort involved in a 20×20 build are roughly the same, and you may have even greater opportunities to connect with event attendees.