Selling goods and services is the bread and butter of any industry, and when it comes to food sales, this applies both figuratively and literally. To increase sales, your food company needs to grow. One of the best ways to do that is to attend food expos.
Food trade shows offer opportunities that are undeniably valuable:
- Learn through presentations by industry experts.
- Participate in roundtable discussions about industry advances and challenges
- See what colleagues and competitors are doing via their exhibits.
- Engage in networking
- Keep your finger on the pulse of a changing consumer marketplace, current laws and standards, environmental concerns, and more.
Looking for an opportunity to grow your bottom line and rub elbows with the who’s who of the food industry? There are several notable food trade shows you’ll want to add to your calendar, so you can remain informed and increase your brand’s visibility among customers and peers.
Here are six of the most prominent:
1. PMA Fresh Produce Summit
Each year the Produce Marketing Association (PMA) hosts a number of Fresh Connections events across the globe. Their aim is to help members establish new connections, increase business opportunities, and boost sales. In addition to these domestic and international events, members can participate in the Fresh Summit.
Innovative and wide-ranging products for the fresh produce and floral supply chain dominate this annual summit. Attendees are given plenty of downtime to view exhibits, socialize, and build relationships with suppliers. These meet-and-greets have a real-world impact on professionals that attend, providing opportunities to form and solidify supply chain relationships.
They can look forward to face-to-face time with:
- Logistical Solutions Providers
- And more
Workshops and general sessions explore a variety of topics, so everyone can learn, whether their focus is on food safety, marketing, technology, or another aspect of the produce or floral industries.
Fresh Summit takes place October 18-20, 2018 at the Orange County Convention Center in Orlando, Florida. Exhibit space is available, and attendance is expected to top 19,000 guests from over 60 countries.
LEARN MORE: https://www.pma.com/Events/FreshSummit
2. PMA Foodservice Conference & Expo
This year the Foodservice Conference & Expo is in Monterrey, CA from July 28-29.
What can you expect when you attend this conference? You’ll have access to roughly 1,800 industry sellers and buyers, including:
- End-use operators
This “networking feast” has been revamped in 2018 with a new theme (Growing Appetites for Bold Ideas), a new schedule (including a consolidated, two-day format), and a newly renovated convention center.
Keynote speaker Danny Meyer, the CEO of Union Square Hospitality Group and the Founder of Shake Shack® will deliver a speech on “Whoever Wrote the Rule.” He’ll address his M.O. of questioning established rules to determine whether they actually work for your business.
At PMA’s Foodservice Conference & Expo 2018, attendees enjoy experiential activities, including Hands-On Fruit and Vegetable Training and Buyer Roundtables, like speed-dating for suppliers and distributors.
The room PMA has allocated for the expo floor should be a big draw for exhibitors. It includes lounge space to facilitate peer connections.
LEARN MORE: https://www.pma.com/events/foodservice
3. Natural Products Expo West®
Start planning for Natural Products Expo West, March 5-9, 2019 at Anaheim Convention Center in Anaheim, CA, because it is not to be missed! This annual expo is considered one of the leading events for those in the natural, organic, and healthy products industries.
Natural Products Expo West cultivates a charged atmosphere that attracts upwards of 80,000 industry professionals and more than 3,100 exhibitors, including:
- Business consultants
- Health practitioners
- And more
The 2018 event featured workshops focusing on a range of topics, like:
- The future of organics
- Regenerative business
- Digital marketing
Keynote speakers included Jennifer Garner and John Foraker, both co-founders of Once Upon a Farm. Attendees also heard from best-selling author and Director of Real Food Media Anna Lappé.
One of the highlights of Natural Products Expo West 2018 was the Pitch-Slam competition. Companies pitched to experts and investors for big prizes, like a free booth at Expo West 2019.
LEARN MORE: https://www.expowest.com/ew18/Public/Enter.aspx
4. SupplySide® East and West
SupplySide East and West are known for being leading ingredient and solutions trade shows in the food industry. Both food trade shows cater to buyers and suppliers from the beverage, dietary supplement, functional food, personal care, and sports nutrition industries.
SupplySide East 2018 is just positive memories and a folder full of leads, but next year’s event has already been scheduled for April 9-10. Exhibitors and attendees will gather at the Meadowlands Exposition Center in Secaucus, NJ.
The event boasts over 250 exhibitors annually, along with more than 3,000 participants and 5,000 ingredients and solutions. Because of the limited availability for booths, exhibitors are advised to book their spaces early.
SupplySide West is still on the horizon for 2018. You’ll find it from November 8-9 at Mandalay Bay in Las Vegas, NV. This event is much larger than its eastern counterpart, with over 1,200 exhibitors, 15,000 participants, and 10,000 ingredients and solutions.
With more than 140 hours of educational and conference programming, there’s a lot to cram into two days. Attendees look forward to:
- Science and strategy workshops
- Panels addressing topics related to global nutrition
- A free tasting bar
- Supplier presentations on the Ingredient Launchpad central stage
LEARN MORE ABOUT EAST: https://east.supplysideshow.com/en/home.html
LEARN MORE ABOUT WEST: https://west.supplysideshow.com/en/home.html
5. The Fancy Food Show
Presented by the Specialty Food Association®, the Fancy Food Shows are touted as the largest specialty food trade shows in North America. You can take advantage them twice a year: once in the summer and once in the winter.
This summer’s Fancy Food Show will run from June 30 to July 2 at the Javits Center in New York City, NY. Look forward to the Winter Fancy Food Show from January 13-15, 2019 at the Moscone Center in San Francisco, CA.
These shows each attract thousands of exhibitors and attendees annually.
The winter show:
- Exhibitors: 1,400+
- Specialty foods and beverages: 80,000+
- Attendees: 20,000
The summer show:
- Exhibitors: 2,550 exhibitors (from 55 countries)
- Specialty foods and beverages: 180,000
- Attendees: 24,000+
LEARN MORE: https://www.specialtyfood.com/shows-events/
Among food trade shows, SNAXPO is billed as the “World’s Premier Event for the Snack Food Industry.” It caters to:
And it provides solutions for:
- And more
The 81st Annual SNAXPO was held March 12-14, 2018 at the Georgia World Congress Center in Atlanta, GA. While the dates and venue for 2019 are in the works, preliminary estimates suggest more than 150 exhibitors will attend, along with over 1,500 industry professionals from around the world.
LEARN MORE: http://www.snaxpo.com/
Elevating Your Presence at Food Trade Shows
If you plan to exhibit at any or all of these food expos, you need to stand out to attract the attention of thousands of interested (hungry) attendees. A custom exhibit created to match your brand and your purpose is the answer. Think sleek, functional counters for demonstrations; displays for delicious samples; a kitchen for food prep.