A successful trade show exhibit is about more than a great booth design, and that’s definitely reflected in our top 10! In our most popular blog posts of 2018, we covered a wide range of trade show tips—everything from the different types of trade show exhibits to pre-show email campaigns to effective goal-setting and more. Take a look at our top 10 list for posts, then share your favorite!
1. Planning a Trade Show: The Ultimate Checklist
There is a huge amount of planning and preparation that goes into getting ready to exhibit at a trade show. Whether you’re a beginner or an expert, your success at an upcoming event is highly dependent on how well-prepared you are. There’s a lot to do at every stage of the process, and it’s all too easy to forget one or more essential details as you go.
In this post, we’ve built the ultimate trade show checklist, designed to help you plan every detail of your exhibit. From setting your budget, ROI, and event goals to reserving booth space, preparing marketing materials, and training your booth staff, we’ve got it covered. We’ve even developed some mini-checklists you can use at the show to prepare for lead and client meetings, and live presentations.
2. Custom Trade Show Rental Booth Costs
No matter what kind of booth you use, your ROI depends on how many qualified leads you obtain and how many you can convert into customers or clients. But what does that investment actually cost you? It’s not always easy to quantify the exact cost of a trade show booth rental, especially if you’re a first-time user. Your costs will vary depending on your needs, but there are price ranges that are useful to know about when making the decision.
In this post, we review what you can expect to pay when you rent a custom trade show booth. We also discuss the differences between an island booth and a linear booth—and what you’ll pay for each kind. There are other costs to consider too, including the cost of renting exhibit space at the show, of exhibit design elements such as graphics and displays, and optional extras such as flooring and furnishings.
3. Which of the 5 Types of Trade Show Exhibits Is Right for You?
Did you know there are five types of trade show exhibits? Most people don’t, so it’s not uncommon for some companies to end up with the wrong display for their needs. As you prepare to attend an upcoming event, it’s always important to consider whether your exhibit meets your needs.
In this post, we discuss the five types of trade show booths and the best uses for each one. Custom exhibits, for instance, are the top-of-the-line option, built to exact specifications and ideal for companies that want to make a strong showing. Modular displays, portable displays, rentals, and pre-owned displays have their own particular benefits.
4. How to Craft a Killer Trade Show Email Campaign: Before the Show
A well-designed booth is important for your trade show success, but it’s not the only thing that matters. If you don’t run a pre-show marketing campaign, how much traffic can you really expect? Your booth is only effective if people actually visit, so a pre-show campaign is a vital part of your success. In this post, we discuss the elements that go into crafting the kind of trade show emails that make people want to visit your booth. We also cover the timing of an effective email campaign and the dangers of sending too few or too many emails before the show.
5. 3 Essential Elements of Effective Trade Show Brochures
When you’re trying to attract the attention of people passing by your booth at a trade show, your window of opportunity is tiny. It’s not much bigger after the show either, when attendees leaf through the various brochures they picked up during the show. That brochure might be your last chance to impress a prospective lead, so it needs to be a high-impact piece that makes the reader want to know more.
In this post, we discuss the essential elements that a trade show brochure must include if it’s effective. Designing a great trade show brochure doesn’t have to be difficult; it just requires a quick look inside the mind of your target audience. Once you know what they want, you can design a brochure that provides it.
6. How to Set Trade Show Goals That Actually Matter
Do you feel you’re falling short when it comes to meeting your trade show goals? Your problem might be that your goals aren’t specific enough! When you set clear, well-defined goals, you often find that defining those goals helps you figure out what your path to success should be.
In this post, we look at key goal-setting tips, designed to help you set clear, specific objectives for your trade show exhibit.
7. The Best 20 x 30 Trade Show Booth Ideas
No matter what industry you’re in, there’s one vital question you should be able to answer when planning a trade show exhibit: What do you want to accomplish? In other words: What kind of return are you looking for when your company attends a trade show?
If you’re working with a 20 x 30 trade show booth, you have plenty of space to help you achieve your goals. Check out this post if you’re looking for ideas for your 20 x 30 trade show booth. We discuss a range of exhibit design elements, including
- Materials and textures
- Custom graphics
- And more!
8. 6 Food Industry Trade Shows You Need to Book Now
For people in the food industry, attending trade shows and exhibitions is hands-down one of the best ways to grow their business. Trade shows offer a wide range of opportunities for exhibitors too, including the chance to watch and participate in discussions with peers and competitors, learn from industry experts, and network and make new contacts.
In this post, we give you the heads-up on six of the best food industry events taking place across the country each year.
9. What to Pack in Your Emergency Trade Show Kit
No matter how great you are at planning your trade show booth and preparing your booth team, it’s always possible for unexpected problems to pop up during shipping or once you get there. You might get started on setting up your displays and find that a banner is torn or a cabinet door is loose. What if you’re A/V equipment has technical problems halfway through the show? You don’t want to be frantically searching for a replacement battery or USB cable.
With a bit of advance preparation, you can make sure any small problems don’t turn into big ones. We’ve put together a comprehensive list of essentials to include in a trade show emergency kit. Keep these essentials on hand, and you won’t have to use valuable brain space on finding fixes should you need them!
10. 6 Ways to Attract a Crowd at a Trade Show: Why Show Business Glitz Makes It Big in Trade Shows
Looking for ways to draw in the big crowds at your next trade show? Take a leaf out of the books of the exhibitors who add show-biz-style glitz to their booths. The leading brands may be using celebrities to draw in the crowds, but you don’t need to book big names to make a big splash.
In this article, we offer some suggestions to help you make your trade show exhibit bigger and better. For instance, there are lots of ways to add visual interest to catch the eyes of people passing by. We also offer some suggestions on adding showstopping interactive experiences to your display, that give your booth visitors fun things to do as well as look at. While celebrity guests and trade show magicians are great ways to capture attention, if your booth staff are on the ball, they can do pretty well at attracting attention too.
Happy New Year from ProExhibits!
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