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By now, companies large and small are aware of the benefits and risks involved in utilizing computer technologies and operating in the online arena. Even physical security is largely based in the digital world. But if you’re not getting your product in front of the people who need to see it, you’ve lost before you’ve even begun. A security conference can give you a win. And there are dozens of them every year, each devoted to providing the latest information, resources, and solutions on data protection, security awareness, cyber threats, and risk to the business and security teams who need them.
Which security events in North America offer the best value? Here are five you’ll definitely want to book.
1. RSA® Conference
The annual RSA Conference (RSAC), touted with the tagline, “Where the world talks security,” is among the largest security conferences on the planet. With 400 companies on the expo floors, 600+ speakers, 350+ sessions, and several keynote presentations at the 2022conference, it’s no surprise a whopping 26,000 security industry leaders decided they needed to attend!
Linda Gray Martin, the Director and General Manager of RSAC, spoke to the goal of RSA Conference: “…to bring the best content the cybersecurity industry has to offer across numerous platforms.” With hundreds of sessions on topics ranging from identity and identity theft to open-source tools to risk management and cloud security, RSA definitely fits the brief.
After introducing RSAC OnDemand, a platform providing remote access to select conference materials, RSA Conference 2021 was a fully virtual event. The live format made its return in 2022, and 2023 will likewise be a live event.
The 2023 event theme is “Stronger together” and will include 20 tracks of educational content, with over 300 sessions, keynote speakers, seminars, and sponsor briefings. It’s running from April 24 to 27 at the Moscone Center in San Francisco, CA.
Black Hat is renowned as one of the world’s leading cybersecurity conferences, perhaps because a review board of 24 of the world’s top security experts evaluates submissions to select over 300 speakers and trainers for the event.
This symposium on security offers a combination of two unique offerings:
Technical Trainings – Providing hands-on offensive and defensive skill-building opportunities
Informative Briefings – Covering the latest in information security trends and risks
The event is designed to appeal to:
Security practitioners
Security executives
Business developers
Venture capitalists
Vendor companies and sponsors
Career seekers and recruiters
Academics (professors and students)
Black Hat celebrated its 25th year in 2022 with a unique hybrid event experience. It kicked off with four days of training sessions offered live or virtually, followed by the conference for the final two days. Education tracks included crypto, defense, forensics, hardware, malware, and many more. Attendees could also choose to attend the two-day conference in person or virtually. At the exhibition portion of the event, industry-leading exhibitors showcased cutting-edge technologies in a two-level business hall.
The next Black Hat USA conference is a hybrid event, scheduled for August 5 through 10, 2023. It’s at Mandalay Bay Convention Center in Las Vegas, Nevada, and online. Keep an eye on the event website for details.
Global Security Exchange (GSX) security conference and expo, led by ASIS, is a “solution exchange” that focuses on the wide world of modern security options, from robotics to alarm systems and more. Its goal is to help attendees shape their current and future security strategies.
ASIS is the world’s largest membership organization for security management professionals, and the GSX conference is a major industry event. At this security expo, you’ll be one of more than 300 exhibitors, including the leading security solution providers. You’ll find tens of thousands of attendees from over 100 countries, plus upwards of 200 informative and detail-oriented sessions and over 250 speakers.
Cybersecurity industry leaders attend GSX, including:
Architects and engineers
Audit and risk professionals
Brand protection experts
Business continuity specialists
Business leaders
Government and military professionals
Investigators
IT and IoT security professionals
Law enforcement professionals
Loss prevention professionals
Security researchers
Risk management professionals
Security consultants, practitioners, providers, trainers, and instructors
System integrators, distributors, resellers, and dealers
After quickly pivoting to a fully virtual format for the 2020 event, GSX is back to a primarily live format, with digital experiences online at the GSX event website. GSX 2023 will take place in Dallas, TX from September 11 to 13.
There are plenty of great reasons to sign up for the International Security Conference and Expo West, held each year in Las Vegas. Of all the cybersecurity conferences to attend in the U.S. each year, ISC West is the largest event for the physical security industry, and it’s promoted as “the only holistic security tradeshow strategically designed to provide products, technology, education and networking covering physical, IT and IoT security.”
It doesn’t hurt that the conference attracts over 30,000 security experts, including over 1,000 exhibitors. With thought leaders offering information and training, exhibitors like you showcasing cutting-edge products, and parties and special events designed to facilitate networking opportunities, it’s easy to see why so many professionals from security communities attend.
This conference provides invaluable resources for physical security professionals like:
The International Security Conference and Expo East, or ISC East, offers education on emerging security risks and solutions related to physical, IT, and IoT security, as well as exhibits covering:
Video surveillance
Public security
Access control
Smart home
Biometrics
Distributors
Unmanned security
And more
Like ISC West, this event is geared toward both physical and IT security experts. In 2019 ISC East brought together over 7,500 security industry professionals and more than 350 exhibitors. In 2022 ISC East is co-located with the Natural Disaster & Emergency Management Expo, a trade event dedicated to emergency preparation, response, and recovery.
In 2022 ISC East  will take place November 15 to 17 at the Javits Center in New York City.
Prepare for Success at Your Next Security Conference
If you’ve marked your calendar with any of these top security conferences (or another industry trade show), it’s important to prepare for success by registering and choosing a prime exhibit hall location early. You’ll also need a unique and compelling custom exhibit to showcase your brand and your products or services. It’s clear these security symposiums attract the best of the security industries. You can realize a major return on investment when you partner with experienced and creative professionals to create a custom exhibit that secures prospects’ attention at your next security expo.
Matt is a marketing professional and has been managing marketing strategies, campaigns, and environments for a diverse client base for over 15 years. He and his team of Account Executives focus on fostering relationships to uphold ProExhibits’ 99.7% customer satisfaction rating year-over-year. He understands that alignment between expectation and budget is paramount to a successful project.
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