var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"5627889363b0b4b01cd3075f26ebcfa7","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"5627889363b0b4b01cd3075f26ebcfa7","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}};
var gf_legacy_multi = {"10":"1"};
var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images"}};
When you’re planning your event marketing calendar, you probably already know what kind of results you’re looking to achieve. Those results may differ from event to event: One might be great for networking within your industry, while another might be better suited for getting your brand in front of a wide audience. Whatever your goal may be, you’ll need to leverage the event marketing strategies that give you the best chance of success.
Example: Tastemaker Collective
Goal: Influence key people. Strategy: Embody the event theme.
Events frequently attract high-profile tastemakers who can spread your brand’s message quickly to a large number of followers—if they’re suitably impressed by what you’ve shown them. Using the event’s theme as a starting point for your brand’s display demonstrates that you’re on the same wavelength as the attendees, which can help you create influential new fans on the spot.
That’s exactly what happened at the recent Tastemaker Collective event at Fort Mason in San Francisco, which was hosted by IMG Culinary. Described by organizers as “San Francisco’s first nightclub for food lovers,” the sophisticated event featured hand-crafted cocktails, innovative hors d’oeuvres, and a DJ spinning sets all evening long. Upon entering the spacious venue, attendees were greeted by Michelin-starred chefs, who gave cooking demonstrations in test kitchens using local ingredients. The result: significant brand exposure to a highly targeted audience.
Test kitchens are set up for cooking demonstrations by Michelin-starred chefs at the Tastemaker event at Fort Mason.
Example: illy Coffee
Goal: Make the crowd happy. Strategy: Provide a welcome service.
Gourmet coffee company illy was one of the sponsors of the aforementioned San Francisco Tastemaker event. In lieu of a traditional booth, they set up a functioning temporary cafe to serve their products to a discerning crowd. Their ProExhibits-designed display was sleek and crisp, with quirky details such as a stacked arrangement of novelty-sized espresso cups emblazoned with illy’s distinctive logo. The display was perfectly tailored to the tastes of the influential foodies and trendsetters likely to attend the Tastemaker event. By providing the crowd with something welcome and familiar—a chic espresso bar—in an unfamiliar setting, illy set themselves up for success.
At the Tastemaker event at Fort Mason, coffee company illy’s display cleverly doubled as a working espresso bar.
Example: Enphase Energy
Goal: Be seen. Strategy: Establish visual dominance.
One event marketing tactic is universal: Be seen. When you’re at a large industry show, surrounded by a sea of attention-grabbing displays, it’s easy to get lost in the visual mix. To make an impact, it’s crucial to stand out. Going big is a great way to accomplish this goal.
At a recent trade show, ProExhibits helped microinverter manufacturer Enphase Energy make a dramatic large-scale visual impression. Enphase booked a 40’ x 50’ booth at the Solar Power International conference with the goal of creating an exhibit that could be seen from all directions.
To meet this challenge, ProExhibits provided Enphase with a custom-designed two-story island exhibit, which was supplemented with two decks and large, attention-grabbing signage. In addition to being visually dominant, the exhibit was highly functional, with dedicated spaces for product demonstrations, educational presentations, and private meetings. The result? Wall-to-wall traffic throughout the entire event.
Enphase Energy’s two-story display, easily seen from all directions, dominated the conversation at the Solar Power International trade show.
Example: Rally Health
Goal: Draw a crowd. Strategy: Encourage audience participation.
Every event exhibitor wants audiences to engage with its brand. Rally Health, whose digital platforms aim to help people make healthy choices, encourages active audience participation at a variety of events, including HealthFest, a daylong fitness-themed festival held several times a year in cities across the United States. These events are designed to make fitness seem fun: Workout sessions are interspersed with healthy snacks, free giveaways, and live entertainment.
In addition to all this, Rally knows they’ll be able to ensure a big turnout at these events, because they’ve got a not-so-secret weapon up their sleeve: Popular actor/comedian Kevin Hart, who is also an avid running enthusiast, is a Rally Health Ambassador. He’s appeared at HealthFests nationwide, leading large outdoor exercise sessions while inviting participants to learn more about the company. By linking their brand name to a well-liked and charismatic performer, Rally has successfully managed to guarantee a big, enthusiastic turnout at their branded events. Rally keeps those attendees happy and engaged by encouraging them to take part in fun activities throughout the event.
Rally’s HealthFest events are designed to encourage audience participation.
Using the Right Event Marketing Strategies for Your Brand
While these examples of successful events should give you some ideas, the best event marketing strategies for your brand depend on your individual goals. Before your next event, build your strategy around the results you want to achieve. Want to draw a big crowd? Make sure your event is fun and engaging. Want to attract the attention of influential trendsetters? Tailor your presentation to their tastes. Want to ensure your exhibit isn’t overlooked? Make it as big and as attention-grabbing as the venue will allow. Whatever event marketing strategy you choose, be sure it’s the right one for your brand and your goals.
ProExhibits specializes in one-of-a-kind custom event marketing exhibits. Our award-winning designs are built in a state-of-the-art fabrication facility in our headquarters. We’re a one-stop shop for exhibitors, dedicated to working with you to achieve the results you want at your events. We’ve helped brands achieve their event marketing goals for more than 30 years, and we look forward to helping you do the same. Contact us today.
Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry. He has worked for startups as well as global firms. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. With an extensive background in the high-tech sector, he’s also involved with technology strategy both internally and for clients.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
var dlmXHRtranslations = {"error":"An error occurred while trying to download the file. Please try again.","not_found":"Download does not exist.","no_file_path":"No file path defined.","no_file_paths":"No file paths defined.","filetype":"Download is not allowed for this file type.","file_access_denied":"Access denied to this file.","access_denied":"Access denied. You do not have permission to download this file.","security_error":"Something is wrong with the file path.","file_not_found":"File not found."};
var socialWarfare = {"addons":[],"post_id":"3987","variables":{"emphasizeIcons":false,"powered_by_toggle":false,"affiliate_link":"https:\/\/warfareplugins.com"},"floatBeforeContent":""};
var pluploadL10n = {"queue_limit_exceeded":"You have attempted to queue too many files.","file_exceeds_size_limit":"%s exceeds the maximum upload size for this site.","zero_byte_file":"This file is empty. Please try another.","invalid_filetype":"Sorry, you are not allowed to upload this file type.","not_an_image":"This file is not an image. Please try another.","image_memory_exceeded":"Memory exceeded. Please try another smaller file.","image_dimensions_exceeded":"This is larger than the maximum size. Please try another.","default_error":"An error occurred in the upload. Please try again later.","missing_upload_url":"There was a configuration error. Please contact the server administrator.","upload_limit_exceeded":"You may only upload 1 file.","http_error":"Unexpected response from the server. The file may have been uploaded successfully. Check in the Media Library or reload the page.","http_error_image":"The server cannot process the image. This can happen if the server is busy or does not have enough resources to complete the task. Uploading a smaller image may help. Suggested maximum size is 2560 pixels.","upload_failed":"Upload failed.","big_upload_failed":"Please try uploading this file with the %1$sbrowser uploader%2$s.","big_upload_queued":"%s exceeds the maximum upload size for the multi-file uploader when used in your browser.","io_error":"IO error.","security_error":"Security error.","file_cancelled":"File canceled.","upload_stopped":"Upload stopped.","dismiss":"Dismiss","crunching":"Crunching\u2026","deleted":"moved to the Trash.","error_uploading":"\u201c%s\u201d has failed to upload.","unsupported_image":"This image cannot be displayed in a web browser. For best results convert it to JPEG before uploading.","noneditable_image":"This image cannot be processed by the web server. Convert it to JPEG or PNG before uploading.","file_url_copied":"The file URL has been copied to your clipboard"};
var _wpPluploadSettings = {"defaults":{"file_data_name":"async-upload","url":"\/wp-admin\/async-upload.php","filters":{"max_file_size":"104857600b","mime_types":[{"extensions":"jpg,jpeg,jpe,gif,png,bmp,tiff,tif,webp,avif,ico,heic,asf,asx,wmv,wmx,wm,avi,divx,flv,mov,qt,mpeg,mpg,mpe,mp4,m4v,ogv,webm,mkv,3gp,3gpp,3g2,3gp2,txt,asc,c,cc,h,srt,csv,tsv,ics,rtx,css,vtt,dfxp,mp3,m4a,m4b,aac,ra,ram,wav,ogg,oga,flac,mid,midi,wma,wax,mka,rtf,pdf,class,tar,zip,gz,gzip,rar,7z,psd,xcf,doc,pot,pps,ppt,wri,xla,xls,xlt,xlw,mdb,mpp,docx,docm,dotx,dotm,xlsx,xlsm,xlsb,xltx,xltm,xlam,pptx,pptm,ppsx,ppsm,potx,potm,ppam,sldx,sldm,onetoc,onetoc2,onetmp,onepkg,oxps,xps,odt,odp,ods,odg,odc,odb,odf,wp,wpd,key,numbers,pages"}]},"heic_upload_error":true,"multipart_params":{"action":"upload-attachment","_wpnonce":"b41f1fd8c9"}},"browser":{"mobile":false,"supported":true},"limitExceeded":false};
var mejsL10n = {"language":"en","strings":{"mejs.download-file":"Download File","mejs.install-flash":"You are using a browser that does not have Flash player enabled or installed. Please turn on your Flash player plugin or download the latest version from https:\/\/get.adobe.com\/flashplayer\/","mejs.fullscreen":"Fullscreen","mejs.play":"Play","mejs.pause":"Pause","mejs.time-slider":"Time Slider","mejs.time-help-text":"Use Left\/Right Arrow keys to advance one second, Up\/Down arrows to advance ten seconds.","mejs.live-broadcast":"Live Broadcast","mejs.volume-help-text":"Use Up\/Down Arrow keys to increase or decrease volume.","mejs.unmute":"Unmute","mejs.mute":"Mute","mejs.volume-slider":"Volume Slider","mejs.video-player":"Video Player","mejs.audio-player":"Audio Player","mejs.captions-subtitles":"Captions\/Subtitles","mejs.captions-chapters":"Chapters","mejs.none":"None","mejs.afrikaans":"Afrikaans","mejs.albanian":"Albanian","mejs.arabic":"Arabic","mejs.belarusian":"Belarusian","mejs.bulgarian":"Bulgarian","mejs.catalan":"Catalan","mejs.chinese":"Chinese","mejs.chinese-simplified":"Chinese (Simplified)","mejs.chinese-traditional":"Chinese (Traditional)","mejs.croatian":"Croatian","mejs.czech":"Czech","mejs.danish":"Danish","mejs.dutch":"Dutch","mejs.english":"English","mejs.estonian":"Estonian","mejs.filipino":"Filipino","mejs.finnish":"Finnish","mejs.french":"French","mejs.galician":"Galician","mejs.german":"German","mejs.greek":"Greek","mejs.haitian-creole":"Haitian Creole","mejs.hebrew":"Hebrew","mejs.hindi":"Hindi","mejs.hungarian":"Hungarian","mejs.icelandic":"Icelandic","mejs.indonesian":"Indonesian","mejs.irish":"Irish","mejs.italian":"Italian","mejs.japanese":"Japanese","mejs.korean":"Korean","mejs.latvian":"Latvian","mejs.lithuanian":"Lithuanian","mejs.macedonian":"Macedonian","mejs.malay":"Malay","mejs.maltese":"Maltese","mejs.norwegian":"Norwegian","mejs.persian":"Persian","mejs.polish":"Polish","mejs.portuguese":"Portuguese","mejs.romanian":"Romanian","mejs.russian":"Russian","mejs.serbian":"Serbian","mejs.slovak":"Slovak","mejs.slovenian":"Slovenian","mejs.spanish":"Spanish","mejs.swahili":"Swahili","mejs.swedish":"Swedish","mejs.tagalog":"Tagalog","mejs.thai":"Thai","mejs.turkish":"Turkish","mejs.ukrainian":"Ukrainian","mejs.vietnamese":"Vietnamese","mejs.welsh":"Welsh","mejs.yiddish":"Yiddish"}};
var _wpmejsSettings = {"pluginPath":"\/wp-includes\/js\/mediaelement\/","classPrefix":"mejs-","stretching":"responsive","audioShortcodeLibrary":"mediaelement","videoShortcodeLibrary":"mediaelement"};
var _wpMediaViewsL10n = {"mediaFrameDefaultTitle":"Media","url":"URL","addMedia":"Add media","search":"Search","select":"Select","cancel":"Cancel","update":"Update","replace":"Replace","remove":"Remove","back":"Back","selected":"%d selected","dragInfo":"Drag and drop to reorder media files.","uploadFilesTitle":"Upload files","uploadImagesTitle":"Upload images","mediaLibraryTitle":"Media Library","insertMediaTitle":"Add media","createNewGallery":"Create a new gallery","createNewPlaylist":"Create a new playlist","createNewVideoPlaylist":"Create a new video playlist","returnToLibrary":"\u2190 Go to library","allMediaItems":"All media items","allDates":"All dates","noItemsFound":"No items found.","insertIntoPost":"Insert into post","unattached":"Unattached","mine":"Mine","trash":"Trash","uploadedToThisPost":"Uploaded to this post","warnDelete":"You are about to permanently delete this item from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkDelete":"You are about to permanently delete these items from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkTrash":"You are about to trash these items.\n 'Cancel' to stop, 'OK' to delete.","bulkSelect":"Bulk select","trashSelected":"Move to Trash","restoreSelected":"Restore from Trash","deletePermanently":"Delete permanently","errorDeleting":"Error in deleting the attachment.","apply":"Apply","filterByDate":"Filter by date","filterByType":"Filter by type","searchLabel":"Search","searchMediaLabel":"Search media","searchMediaPlaceholder":"Search media items...","mediaFound":"Number of media items found: %d","noMedia":"No media items found.","noMediaTryNewSearch":"No media items found. Try a different search.","attachmentDetails":"Attachment details","insertFromUrlTitle":"Insert from URL","setFeaturedImageTitle":"Featured image","setFeaturedImage":"Set featured image","createGalleryTitle":"Create gallery","editGalleryTitle":"Edit gallery","cancelGalleryTitle":"\u2190 Cancel gallery","insertGallery":"Insert gallery","updateGallery":"Update gallery","addToGallery":"Add to gallery","addToGalleryTitle":"Add to gallery","reverseOrder":"Reverse order","imageDetailsTitle":"Image details","imageReplaceTitle":"Replace image","imageDetailsCancel":"Cancel edit","editImage":"Edit image","chooseImage":"Choose image","selectAndCrop":"Select and crop","skipCropping":"Skip cropping","cropImage":"Crop image","cropYourImage":"Crop your image","cropping":"Cropping\u2026","suggestedDimensions":"Suggested image dimensions: %1$s by %2$s pixels.","cropError":"There has been an error cropping your image.","audioDetailsTitle":"Audio details","audioReplaceTitle":"Replace audio","audioAddSourceTitle":"Add audio source","audioDetailsCancel":"Cancel edit","videoDetailsTitle":"Video details","videoReplaceTitle":"Replace video","videoAddSourceTitle":"Add video source","videoDetailsCancel":"Cancel edit","videoSelectPosterImageTitle":"Select poster image","videoAddTrackTitle":"Add subtitles","playlistDragInfo":"Drag and drop to reorder tracks.","createPlaylistTitle":"Create audio playlist","editPlaylistTitle":"Edit audio playlist","cancelPlaylistTitle":"\u2190 Cancel audio playlist","insertPlaylist":"Insert audio playlist","updatePlaylist":"Update audio playlist","addToPlaylist":"Add to audio playlist","addToPlaylistTitle":"Add to Audio Playlist","videoPlaylistDragInfo":"Drag and drop to reorder videos.","createVideoPlaylistTitle":"Create video playlist","editVideoPlaylistTitle":"Edit video playlist","cancelVideoPlaylistTitle":"\u2190 Cancel video playlist","insertVideoPlaylist":"Insert video playlist","updateVideoPlaylist":"Update video playlist","addToVideoPlaylist":"Add to video playlist","addToVideoPlaylistTitle":"Add to video Playlist","filterAttachments":"Filter media","attachmentsList":"Media list","settings":{"tabs":[],"tabUrl":"https:\/\/www.proexhibits.com\/wp-admin\/media-upload.php?chromeless=1","mimeTypes":{"image":"Images","audio":"Audio","video":"Video","application\/msword,application\/vnd.openxmlformats-officedocument.wordprocessingml.document,application\/vnd.ms-word.document.macroEnabled.12,application\/vnd.ms-word.template.macroEnabled.12,application\/vnd.oasis.opendocument.text,application\/vnd.apple.pages,application\/pdf,application\/vnd.ms-xpsdocument,application\/oxps,application\/rtf,application\/wordperfect,application\/octet-stream":"Documents","application\/vnd.apple.numbers,application\/vnd.oasis.opendocument.spreadsheet,application\/vnd.ms-excel,application\/vnd.openxmlformats-officedocument.spreadsheetml.sheet,application\/vnd.ms-excel.sheet.macroEnabled.12,application\/vnd.ms-excel.sheet.binary.macroEnabled.12":"Spreadsheets","application\/x-gzip,application\/rar,application\/x-tar,application\/zip,application\/x-7z-compressed":"Archives"},"captions":true,"nonce":{"sendToEditor":"c6cfbccd68","setAttachmentThumbnail":"de0bb13593"},"post":{"id":0},"defaultProps":{"link":"","align":"","size":""},"attachmentCounts":{"audio":1,"video":1},"oEmbedProxyUrl":"https:\/\/www.proexhibits.com\/wp-json\/oembed\/1.0\/proxy","embedExts":["mp3","ogg","flac","m4a","wav","mp4","m4v","webm","ogv","flv"],"embedMimes":{"mp3":"audio\/mpeg","ogg":"audio\/ogg","flac":"audio\/flac","m4a":"audio\/mpeg","wav":"audio\/wav","mp4":"video\/mp4","m4v":"video\/mp4","webm":"video\/webm","ogv":"video\/ogg","flv":"video\/x-flv"},"contentWidth":null,"months":[{"year":"2024","month":"4","text":"April 2024"},{"year":"2024","month":"3","text":"March 2024"},{"year":"2023","month":"12","text":"December 2023"},{"year":"2023","month":"10","text":"October 2023"},{"year":"2023","month":"9","text":"September 2023"},{"year":"2023","month":"8","text":"August 2023"},{"year":"2023","month":"7","text":"July 2023"},{"year":"2023","month":"6","text":"June 2023"},{"year":"2023","month":"5","text":"May 2023"},{"year":"2023","month":"4","text":"April 2023"},{"year":"2023","month":"3","text":"March 2023"},{"year":"2023","month":"2","text":"February 2023"},{"year":"2023","month":"1","text":"January 2023"},{"year":"2022","month":"12","text":"December 2022"},{"year":"2022","month":"11","text":"November 2022"},{"year":"2022","month":"10","text":"October 2022"},{"year":"2022","month":"9","text":"September 2022"},{"year":"2022","month":"8","text":"August 2022"},{"year":"2022","month":"7","text":"July 2022"},{"year":"2022","month":"6","text":"June 2022"},{"year":"2022","month":"5","text":"May 2022"},{"year":"2022","month":"4","text":"April 2022"},{"year":"2022","month":"3","text":"March 2022"},{"year":"2021","month":"12","text":"December 2021"},{"year":"2021","month":"11","text":"November 2021"},{"year":"2021","month":"9","text":"September 2021"},{"year":"2021","month":"8","text":"August 2021"},{"year":"2021","month":"7","text":"July 2021"},{"year":"2021","month":"5","text":"May 2021"},{"year":"2021","month":"4","text":"April 2021"},{"year":"2021","month":"3","text":"March 2021"},{"year":"2020","month":"11","text":"November 2020"},{"year":"2020","month":"10","text":"October 2020"},{"year":"2020","month":"9","text":"September 2020"},{"year":"2020","month":"8","text":"August 2020"},{"year":"2020","month":"7","text":"July 2020"},{"year":"2020","month":"6","text":"June 2020"},{"year":"2020","month":"5","text":"May 2020"},{"year":"2020","month":"4","text":"April 2020"},{"year":"2020","month":"3","text":"March 2020"},{"year":"2020","month":"2","text":"February 2020"},{"year":"2020","month":"1","text":"January 2020"},{"year":"2019","month":"12","text":"December 2019"},{"year":"2019","month":"11","text":"November 2019"},{"year":"2019","month":"10","text":"October 2019"},{"year":"2019","month":"9","text":"September 2019"},{"year":"2019","month":"8","text":"August 2019"},{"year":"2019","month":"7","text":"July 2019"},{"year":"2019","month":"6","text":"June 2019"},{"year":"2019","month":"5","text":"May 2019"},{"year":"2019","month":"4","text":"April 2019"},{"year":"2019","month":"3","text":"March 2019"},{"year":"2019","month":"2","text":"February 2019"},{"year":"2019","month":"1","text":"January 2019"},{"year":"2018","month":"12","text":"December 2018"},{"year":"2018","month":"11","text":"November 2018"},{"year":"2018","month":"10","text":"October 2018"},{"year":"2018","month":"9","text":"September 2018"},{"year":"2018","month":"8","text":"August 2018"},{"year":"2018","month":"7","text":"July 2018"},{"year":"2018","month":"6","text":"June 2018"},{"year":"2018","month":"5","text":"May 2018"},{"year":"2018","month":"4","text":"April 2018"},{"year":"2018","month":"3","text":"March 2018"},{"year":"2018","month":"2","text":"February 2018"},{"year":"2018","month":"1","text":"January 2018"},{"year":"2017","month":"12","text":"December 2017"},{"year":"2017","month":"11","text":"November 2017"},{"year":"2017","month":"10","text":"October 2017"},{"year":"2017","month":"9","text":"September 2017"},{"year":"2017","month":"8","text":"August 2017"},{"year":"2017","month":"7","text":"July 2017"},{"year":"2017","month":"6","text":"June 2017"},{"year":"2017","month":"5","text":"May 2017"},{"year":"2017","month":"4","text":"April 2017"},{"year":"2017","month":"2","text":"February 2017"},{"year":"2017","month":"1","text":"January 2017"},{"year":"2016","month":"12","text":"December 2016"},{"year":"2016","month":"11","text":"November 2016"},{"year":"2016","month":"10","text":"October 2016"}],"mediaTrash":0,"infiniteScrolling":0}};
var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"5627889363b0b4b01cd3075f26ebcfa7"}}},"hmr_dev":"","public_path":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"};
var pum_vars = {"version":"1.18.5","pm_dir_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/popup-maker\/","ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","restapi":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1","rest_nonce":null,"default_theme":"7432","debug_mode":"","disable_tracking":"","home_url":"\/","message_position":"top","core_sub_forms_enabled":"1","popups":[],"cookie_domain":"","analytics_route":"analytics","analytics_api":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1"};
var pum_sub_vars = {"ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","message_position":"top"};
var pum_popups = {"pum-7438":{"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-7438"],"extra_selectors":".blog-subscribe"}}],"cookies":[],"disable_on_mobile":false,"disable_on_tablet":false,"atc_promotion":null,"explain":null,"type_section":null,"theme_id":"7432","size":"small","responsive_min_width":"0%","responsive_max_width":"100%","custom_width":"640px","custom_height_auto":false,"custom_height":"380px","scrollable_content":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","open_sound":"none","custom_sound":"","location":"center top","position_top":"100","position_bottom":"0","position_left":"0","position_right":"0","position_from_trigger":false,"position_fixed":false,"overlay_disabled":false,"stackable":false,"disable_reposition":false,"zindex":"1999999999","close_button_delay":"0","fi_promotion":null,"close_on_form_submission":false,"close_on_form_submission_delay":0,"close_on_overlay_click":false,"close_on_esc_press":false,"close_on_f4_press":false,"disable_form_reopen":false,"disable_accessibility":false,"theme_slug":"default-theme","id":7438,"slug":"blog-subscribe"}};
var ubermenu_data = {"remove_conflicts":"on","reposition_on_load":"off","intent_delay":"300","intent_interval":"100","intent_threshold":"7","scrollto_offset":"50","scrollto_duration":"1000","responsive_breakpoint":"959","accessible":"on","retractor_display_strategy":"responsive","touch_off_close":"on","collapse_after_scroll":"on","v":"3.3","configurations":["main"],"ajax_url":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/UberMenu_v3.3\/","disable_mobile":"off"};
var shiftnav_data = {"shift_body":"off","shift_body_wrapper":"","lock_body":"on","lock_body_x":"off","open_current":"off","collapse_accordions":"off","scroll_panel":"on","breakpoint":"1024px","v":"1.6.2","touch_off_close":"on","scroll_offset":"100","disable_transforms":"off"};
var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"26","version":"7.0.9","store_consent":"1","do_not_track_enabled":"1","consenttype":"optout","region":"us","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.proexhibits.com\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_US","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"14","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept marketing cookies and enable this content","css_file":"https:\/\/www.proexhibits.com\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=26","page_links":{"eu":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-eu\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"}},"us":{"cookie-statement":{"title":"Opt-out preferences","url":"https:\/\/www.proexhibits.com\/opt-out-preferences\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/medical-expos\/"}},"uk":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-uk\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/medical-expos\/"}},"ca":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-ca\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/medical-expos\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept marketing cookies and enable this content"};
//store the container where gf recaptcha resides
let recaptcha_field = document.querySelector('.ginput_recaptcha');
if (recaptcha_field) {
let reCaptchaContainer = recaptcha_field.closest('.gfield');
let html = '<span class="cmplz-gf-recaptcha cmplz-accept-marketing">Click to accept reCaptcha validation.</span>';
reCaptchaContainer.insertAdjacentHTML('beforeend', html);
document.addEventListener("cmplz_run_after_all_scripts", cmplz_cf7_fire_post_render);
}
function cmplz_cf7_fire_post_render() {
//fire a DomContentLoaded event, so the Contact Form 7 reCaptcha integration will work
window.document.dispatchEvent(new Event("gform_post_render", {
bubbles: true,
cancelable: true
}));
let obj = document.querySelector('.cmplz-gf-recaptcha');
if (obj){
obj.parentNode.removeChild(obj)
}
}
var swp_nonce = "9f126a4ab7";var swpFloatBeforeContent = false; var swp_ajax_url = "https://www.proexhibits.com/wp-admin/admin-ajax.php"; var swp_post_id = "3987";var swpClickTracking = false;