Enphase takes center stage at SPI with 40 X 50 custom island exhibit
Enphase Energy, Inc. delivers microinverter technology for the solar industry. In an upcoming SPI show, they sought to position Enphase as a thought leader and preferred brand by educating installers, investors and influencers on the advantages of their innovative current and next generation products. Enphase turned to the experts at ProExhibits to craft the ideal marketing environment to ensure their show objectives were met.
The first success criteria presented to ProExhibits was the challenge of creating an exhibit that was visually prominent from all directions. In addition to standing out in a crowded show floor, the functional design objectives required space to educate customers, showcase new and future products, and provided a good amount of storage. The design also needed to include both private and open meeting opportunities. Within this configuration, the floor plan had to incorporate the ability to host a happy hour at the end of each day.
In order to dominate the eye and the competition, a two story solution was developed for Enphase. Through elevation, the double-deck approach increased visibility, advertising opportunities and visual presence, in conjunction with increasing square footage needed for meeting rooms and storage. Center stage was a 16-foot round circular deck providing the perfect backdrop for high-impact graphics with unique lighting and signage incorporated to elicit further attention. The booth itself was divided into four sections. One area was designed for ongoing educational presentations about industry hot topics, as well as products and services. Another area presented a challenge that had installers competing to see who could install Enphase microinverters faster. Another section showcased products, and yet another provided an opportunity for booth visitors to access one-on-one technical support to address their specific challenges. The entire space transformed into ‘entertainment central’ after each show.
A quick indicator of any successful trade show marketing effort can be measured by traffic. According to Noelani Price, Global Marketing Communications Manager, Enphase enjoyed wall-to-wall traffic the entire show, spilling into the aisles during product presentations. All objectives were met and exceeded, including the goal to “dominate the show conversation”. Notes Mrs. Price, “The competitive difference was largely due to a setting cleverly designed to be both friendly and inviting, with educational and entertaining components as well. Our CEO states this has been our best booth ever.” ProExhibits’ Enphase double-deck solution was recently featured in ExhibitorOnline.