Case Study | Client: Extreme Networks | Industry: Technology | Project: Executive Briefing Center
Extreme Networks, Inc. sets the new standard for superior customer experience by delivering network-powered innovation and best-in-class service and support. The company delivers high-performance switching and routing products for data center and core-to-edge networks, wired/wireless LAN access, and unified network management control. Their award-winning solutions include software-defined networking (SDN), cloud and high-density Wi-Fi, BYOD and enterprise mobility, identity access management and security. ProExhibits was selected by Extreme Networks to deliver a high tech, state-of-the-art conferencing environment to showcase products and solutions in their new Executive Briefing Center (EBC). The business was awarded to ProExhibits because of its ability to create and deliver a high class and truly one of a kind experience for customers. ProExhibits designed and installed the interactive customer engagement environment in its new San Jose headquarters facility.
“The ultimate challenge ProExhibits had to meet was creating a lasting impression,” states Darius Goodall, Director of Product and Technical Marketing for Extreme Networks. “Creating a powerful ‘wow’ experience is a competitive advantage that will set us apart in the minds of our customers and prospects. If a display doesn’t turn heads twice, it’s not the right thing.” In designing the ideal customer experience for Extreme Networks, ProExhibits installed the latest conferencing technology coupled with high impact design expertise to engage customers on multiple levels from the moment they enter the EBC. The customer experience begins in the lobby being greeted by a personalized welcome sign. Once entering the EBC, guests quickly encounter an eye-catching display with colored programmable lighting that can be preset with a remote control. The most unique feature of the product display is that with a press of a button the display can silently rotate in front of the customers as the meeting moves to different areas within the EBC. The product display is in a temperature and noise controlled chamber making it a very comfortable meeting environment. The equipment on display is set up to run live demos so that at any juncture staff and customers can enter the display chamber for technical demonstrations or a closer look at the products. A cable management system, designed by ProExhibits, presents a clean and pristine look that obscures wires from view.
The EBC leaves a lasting impression of uniqueness, innovation and technical superiority, perfectly reflective of how Extreme Networks addresses its customers’ challenges in the Ethernet world. For the convenience of those not physically present, the EBC utilizes the latest video technology to replicate the viewing experience and interactive discussions anywhere in the world. This allows remote executives, engineers and even customers to join the meeting and be part of Extreme Networks state-of-the-art EBC. “ProExhibits has been the perfect partner for Extreme Networks. They have been instrumental in our efforts to uniquely position and market our products,” said Mr. Goodall. “It made sense to have them take on the complexities of showcasing our products in-house as well as for external venues. We are thrilled with the results.”