The HIMSS Global Health Conference & Exhibition is the country’s leading healthcare information and technology conference. It’s held in a different location every year. With speakers, education sessions, and events, as well as the trade show, attendees stay busy every moment of its four-day run. In 2020 HIMSS will run from March 9 to 13 at the Orange County Convention Center – West Concourse in Orlando, FL.
Why Exhibit at the HIMSS Conference?
Every year, the HIMSS Conference attracts tens of thousands of attendees and well over 1,000 exhibitors. In 2019, the event brought together 42,500 attendees from over 90 countries, along with 1,300 exhibitors. It’s packed with people and opportunities for attendees and exhibitors alike.
HIMSS is the country’s biggest and most prestigious health information technology conference. As such, it’s well-attended by professionals in this healthcare industry sector. Attendees include clinicians, executives and senior management, IT professionals, analysts, investors, and others, along with the market suppliers who exhibit.
A wide range of businesses can take advantage of the exhibitor opportunities on offer here. Exhibiting “anchor” companies in 2020 include:
- Athena Health
- Change Healthcare
HIMSS is a great place to forge new business relationships, and strengthen existing ones. Network with industry peers, feel out the competition, source new leads or find investors, launch a new product, or raise your brand visibility.
The 2020 Event Line-Up
HIMSS 2020 has over 300 education sessions, hundreds of special programs, and networking events.
Networking events include an awards gala, receptions, and a career expo. There are investment and entrepreneur activities too. These include product and brand launches, demonstrations, and thought-leadership sessions. They are targeted to investors, venture capitalists, private equity firms, and industry analysts.
In 2020 the HIMSS sessions are categorized by 17 topics. Category highlights include:
- Applied artificial intelligence and machine learning
- Consumerization and patient experience
- Cybersecurity and information privacy
- Healthcare applications and technologies
- Innovation and entrepreneurship
- Personalized health and genomics
- Professional and workforce development
- Quality improvement model practices
- Value-based care models
At HIMSS, keynote addresses are all about innovation, motivation, and inspiration. The roster at the 2020 event is sure to keep everyone talking!
Former governors Terry MacAuliffe and Chris Christie will be on stage for a fireside chat, discussing health and healthcare reform and related issues relevant to the 2020 election. Other featured speakers include:
- Garth Graham – President, Aetna® Foundation
- Aashima Gupta – Director, Global Healthcare Solutions, Google Cloud, Google
- George Halvorson – Chair and CEO, Institute for InterGroup Understanding
- Rod Hochman – President and CEO, Providence St. Joseph Health, and Chair Elect Designate American Hospital Association™
- Karen Murphy – Chief Innovation Officer, Geisinger
- Donald Rucker – National Coordinator for Health Information Technology at the Department of Health and Human Services
- Seema Verna – Adminstrator at Centers for Medicare & Medicaid Services
- Laura Wilt – SvP and CEO, Ochsner®
Closing out HIMSS20 will be Alex Rodriguez with the final keynote. A 3-time MVP and 14-time all-star baseball legend, Rodriguez will speak on his experiences in baseball, analytics, and business.
What Should Your Booth Focus On at HIMSS?
When thinking about booth design, consider the industry you’re exhibiting to and the kinds of industry professionals you’ll meet. At HIMSS, this typically means executives, IT professionals, and a modest percentage of clinicians. To appeal to this crowd, your booth should be uncluttered and professional.
Add an Extra Level
It’s crucial to get clear on what you’ll be using your space for. Ideally, you would have a public space for product demonstrations and a smaller area for private discussion. Double-decker exhibits are now common at this annual conference due to the extra space they provide. This lets you reserve the top floor as a private discussion area. Then the ground floor is free for your sales team to give product demos and interact with visitors.
The second level ensures you don’t waste the vertical height in your booth space. Branding messages above eye-level are useful because the top third of the space is less heavily populated than the space at ground level. It’s visible from further away too.
It can be hard to stand out from the crowd when that crowd is a vast ocean of people and booths and their attendant signage. Effective use of lighting can help you get the edge. Use spot lighting to highlight your booth and help people see you from a distance. Once they’re in your booth, edge lighting and backlighting can help make product displays and branded messages more impactful.
Consider a Specialty Exhibit Area
When you’re planning your booth design, bear in mind that there are specialty exhibit areas in the exhibit hall. These are reserved for exhibits that run along a particular theme, like:
- Consumerism and patient engagement
- New products and brands
You may decide it’s prudent to exhibit in one of those areas. If so, consider updating the information you provide in your booth—and perhaps the booth itself—to reflect that niche. This doesn’t need to be an expensive prospect. It might be as simple as printing up a modified version of an existing brochure and having a few new panels or banners made for the booth.
In 2019, around one-third of HIMSS exhibitors were first-timers, so if you decide to exhibit at this event for the first time, you’ll be in good company!
Don’t Miss Your Opportunity at HMISS 2020!
Exhibiting at the HMISS global conference in Orlando, Florida puts you in touch with over 45,000 attendees from all over the world. With that kind of potential to make new contacts and find leads, your business could do amazing things.
When you attend such a big event, it makes sense to work with a trade show company that has venue experience and local contacts and that can help you get the most out of your exhibit experience.