CES® is the defining event of the consumer technology industry, owned and produced by the Consumer Technology AssociationTM (CTA). This annual event is a massive showcase of consumer-oriented tech, with thousands of exhibitors and more than 100,000 attendees. In 2020, the event ran from January 7 to January 10, and in 2021, it will run from January 6 to 9. It’s based at the Las Vegas Convention Center, with additional venues nearby, totaling nearly 3 million square feet of exhibit space.
Why Exhibit at CES?
Attending any industry event represents the chance to meet and mingle with top experts in your field and connect with potential leads and customers. With a huge number of attendees and a significant media presence, the opportunities here are almost unparalleled.
For instance, there’s the potential for hitting it big on social media. CES 2019 had a massive social media reach, with over 900,000 mentions across all platforms, including more than 5,000 tweets per hour, on average. Plus, over 226,000 stories about CES were generated across print and online media publications.
For startups, there’s another great reason to exhibit at CES: Eureka Park. It’s a subsection of the exhibit hall that’s set aside specifically for startups. The cost to exhibit is reduced, which means you have the chance to get your brand and products in front of a potentially massive audience, not to mention all the media attention.
Finally, there’s the fact that since the first CES in 1967, thousands of new products have been debuted—many of which have since changed the way we live. Innovations in A/V and consumer electronics, digital and computer equipment, and wearable technology have all made their mark. When you debut at this event, you’re in illustrious and historic company.
Who Attends CES?
Check out the stats for 2019:
- Total attendance (including exhibitors and the media): 175,000
- 161 countries, regions, and territories represented
- 9% from outside the U.S.
- Over 100,000 attendees, including 79,000 senior-level executives
- More than 6,000 members of the media
- 4,400 exhibiting companies, including 68,000 exhibitor personnel
- 307 out of the Fortune Global 500
Attendees come from a wide range of organizations, including retailers, advertising and marketing, business services, engineering, R&D, travel and hospitality, non-profit, and investors. They are:
- Creative professionals
- Managers/Store managers/Product managers
- Manufacturers’ representatives
- Production technicians
- Systems installers/integrators
CES 2020 Lineup
Each year, CES hosts hundreds of conference sessions on a huge array of topics dealing with emerging technology and key industry trends. Keynote addresses, speakers, and the conference program for the next year’s event is announced in the fall.
In 2020, the lineup included:
- Hyun-Suk Kim, President and CEO of Consumer Electronics Division, Samsung, spoke on the company’s vision for revolutionizing consumer lifestyles.
- Ola Källenius, Chairman of the Board of Management of Daimler AG, Head of Mercedes-Benz Cars, presented a ground-breaking concept car inspired by the world of James Cameron’s Avatar.
- Elaine Chao, U.S. Secretary of Transportation, discussed the safe integration of new tech into U.S. transportation systems.
- Linda Yaccarino, Chairman of Advertising and Partnerships, NBCUniversal, presented a deep dive into the future of the entertainment market.
- Good for Business, Good for the Planet: How Companies Drive Positive Impact presented by Michael Kassan (MediaLink), Alan Jope (Unilever), and Marc Benioff (Salesforce)
- Cristiano Amon – President, Qualcomm
- Colin Angle – Chairman, CEO, and Founder, iRobot®
- Shelly Bell – Founder & CEO, Black Girl Ventures
- Melissa Bradley – Managing Partner, 1863 Ventures
- Katie Couric – Journalist and Founder, Katie Couric Media
- Erin Egan – VP, Public Policy, and Chief Privacy Officer for Policy, Facebook
- Dario Gill – Director, IBM Research
- Michelle McKenna – Chief Information Officer, National Football League
- Lateef Mtima – Professor of Law, Howard University
- Rebecca Slaughter – Commissioner, Federal Trade Commission
Conference sessions focused on key issues and technologies and how they apply to a wide range of fields and industries, including:
- AI and VR in Travel
- AI Assistants and Everyday Life
- When Will Advanced Automotive Tech Pay Off?
- The Future of Brand Partnerships and Influencer Marketing
- Smart Tourism
- Products for Digital Health in Smart Cities
- Transforming Contextual Advertising and Media
- Myth and Reality in Today’s AI
- Emerging Technologies Enabling Enterprise
- Building Trust in Tech for the Generations
- How Tech Has Changed the Live Sports Experience
- Privacy and Security: Protecting Consumers
What Should Your Booth Design Focus On?
CES is about showcasing consumer products, but it’s also about making a splash. With more than 4,000 exhibiting companies, including some of the world’s biggest tech companies and entertainment brands, the competition is not just fierce, it’s savage. If you’re hoping to exhibit at CES, it’s vital to accept this reality. Getting attention is your primary concern, so your booth needs to be bolder and more visually compelling than your competition.
- Use light to help your booth stand out – Remember, light doesn’t mean your trade show display looks like a carnival sideshow. If you want to present a more refined image, consider lights in one or two colors rather than a multi-colored effect.
- Make your booth experiential – Give your visitors a multi-sensory experience that allows them to interact with your products as they get to know your brand.
- Develop product demos that let visitors get hands-on, and allow them to visualize real-world applications.
- If you’re exhibiting as a startup and you don’t have products ready, work with your developers to build models that mimic the experience of using your products.
- Use digital technology to provide an immersive experience – Make your booth feel like a world apart from the rest of the show floor. For instance, an LED video wall can be used to create a huge display that gives the feeling of being in a new environment.
Another thing that’s important to keep in mind is that due to the high media presence, it’s more than customers you need to impress. If you have an interesting story to tell, the potential to get covered by the press is huge! If you’re hoping to make a media splash, put together a press kit with a press release, company information, and other essentials.
CES Means You Go Big or Go Home!
The CES conference is the biggest tech show of the year, well-attended by the industry’s movers and shakers. If you’re a smaller company or just starting out, it may feel impossible to get any attention, but with a great product and a well-designed booth, you’re definitely in with a chance.
If you’re planning to exhibit at CES, your products are the most important asset you’ll have at the show. But your trade show booth is important too. A great exhibit helps you attract visitors and gets your products seen. It makes good sense to choose a trade show exhibit company that knows what they’re doing and that’s familiar with the venue. Venue knowledge plus local industry contacts puts you in the best possible position to make a big impression at the show.
Contact us to learn how we can help you bring in more leads at CES.