CES® is the defining event of the consumer technology industry, owned and produced by the Consumer Technology AssociationTM (CTA). This annual event is a massive showcase of consumer-oriented tech, with thousands of exhibitors and more than 100,000 attendees. In 2020, the event runs from January 7 to January 10. It’s based at the Las Vegas Convention Center, with additional venues nearby, totaling nearly 3 million square feet of exhibit space.
Why Exhibit at CES?
Attending any industry event represents the chance to meet and mingle with top experts in your field and connect with potential leads and customers. With a huge number of attendees and a significant media presence, the opportunities here are almost unparalleled.
CES 2019 had a massive social media reach, with over 900,000 mentions across all platforms, including more than 5,000 tweets per hour, on average. Plus, over 226,000 stories about CES were generated across print and online media publications.
For startups, there’s another great reason to exhibit at CES: Eureka Park. It’s a subsection of the exhibit hall that’s set aside specifically for startups. The cost to exhibit is reduced, which means you have the chance to get your brand and products in front of a potentially massive audience, not to mention all the media attention.
Finally, there’s the fact that since the first CES in 1967, thousands of new products have been debuted—many of which have since changed the way we live. Innovations in A/V and consumer electronics, digital and computer equipment, and wearable technology have all made their mark. When you debut at this event, you’re in illustrious and historic company.
Who Attends CES?
Check out the stats for 2019:
- Total attendance (including exhibitors and the media): 175,000
- 161 countries, regions, and territories represented
- 9% from outside the U.S.
- Over 100,000 attendees, including 79,000 senior-level executives
- More than 6,000 members of the media
- 4,400 exhibiting companies, including 68,000 exhibitor personnel
- 307 out of the Fortune Global 500
Attendees come from a wide range of organizations, including retailers, advertising and marketing, business services, engineering, R&D, travel and hospitality, non-profit, and investors. They are:
- Creative professionals
- Managers/Store managers/Product managers
- Manufacturers’ representatives
- Production technicians
- Systems installers/integrators
CES 2020 Lineup
Each year, CES hosts hundreds of conference sessions on a huge array of topics dealing with emerging technology and key industry trends. Keynote addresses, speakers, and the conference program for the next year’s event is announced in the fall.
In 2019, the lineup included:
- Ginni Rometty, Chairman, President, and CEO of IBM spoke on the relationship between businesses, people, technology, and trust.
- John Donovan, CEO of AT&T Communications and Jill Cress, Chief Marketing and Communications Officer of National Geographic Partners explored new frontiers in mobile tech.
- Lisa Su, President and CEO of AMD introduced new computing tech and the future of gaming, entertainment, and virtual reality.
- Hans Vestburg, CEO of Verizon, spoke on 5G tech and the future of connectivity.
- P. Park, President and Chief Technology Officer at LG Electronics explained new perspectives on AI.
- Fran Ayalasomayajula – Head of Population Health, HP Inc.
- Molly Battin – Executive Vice President and Global Chief Communications and Corporate Marketing Officer, WarnerMedia
- Daniel Cherry – Chief Marketing Officer, Blizzard Entertainment
- Bernard Coleman – Global Head of Diversity and Inclusion, Uber
- John Donovan – CEO, AT&T Communications
- Jack Dorsey – CEO, Twitter
- Mel Edwards – Global CEO, Wunderman
- Deborah A.P. Hersman – President & CEO, National Safety Council®
- Edward Hsu – Senior Advisor to the President at World Bank Group
- Amy McDonough – Chief Operating Officer, Fitbit® Health Solutions
Conference sessions focus on key issues and technologies and how they apply in a wide range of fields and industries, including:
- 5G and the internet of things
- Smart cities and the smart home
- Home and family
- Advertising, entertainment, and content
- Automotive tech
- Health and wellness
- Immersive entertainment
- Product design and manufacturing
- Robotics and machine intelligence
What Should Your Booth Design Focus On?
CES is about showcasing consumer products, but it’s also about making a splash. With more than 4,000 exhibiting companies, including some of the world’s biggest tech and entertainment brands, the competition is not just fierce, it’s savage. If you’re hoping to exhibit at CES, it’s vital to accept this reality. Getting attention is your primary concern, so your booth needs to be bolder and more visually compelling than your competition.
- Use light to help your booth stand out – Remember, light doesn’t mean your trade show display looks like a carnival sideshow. If you want to present a more refined image, consider lights in one or two colors rather than a multi-colored effect.
- Make your booth experiential – Give your visitors a multi-sensory experience that allows them to interact with your products as they get to know your brand.
- Develop product demos that let visitors get hands-on, and allow them to visualize real-world applications.
- If you’re exhibiting as a startup and you don’t have products ready, work with your developers to build models that mimick the experience of using your products.
- Use digital technology to provide an immersive experience – Make your booth feel like a world apart from the rest of the show floor. For instance, an LED video wall can be used to create a huge display that gives the feeling of being in a new environment.
Another thing that’s important to keep in mind is that due to the high media presence, it’s more than customers you need to impress. If you have an interesting story to tell, the potential to get covered by the press is huge! If you’re hoping to make a media splash, put together a press kit with a press release, company information, and other essentials.
CES Means You Go Big or Go Home!
The CES conference is the biggest tech show of the year, well-attended by the industry’s movers and shakers. If you’re a smaller company or just starting out, it may feel impossible to get any attention, but with a great product and a well-designed booth, you’re definitely in with a chance.
If you’re planning to exhibit at CES, your products are the most important asset you’ll have at the show. But your trade show booth is important too. A great exhibit helps you attract visitors and gets your products seen. It makes good sense to choose a trade show exhibit company that knows what they’re doing and that’s familiar with the venue. Venue knowledge plus local industry contacts puts you in the best possible position to make a big impression at the show.
Contact us to learn how we can help you bring in more leads at CES.