var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"fc233fbbb83cc46753832d14113334cb","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"fc233fbbb83cc46753832d14113334cb","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}};
var gf_legacy_multi = {"10":"1"};
var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images"}};
Attending trade shows can be an end goal in itself, but why stop there? Folding your trade show exhibit into your company’s overall social media marketing strategy can enhance your trade show success while giving your marketing campaign a healthy boost at the same time. Chances are you’ve already planned out your social media lead gen strategies, written your newsletters, and bought paid advertising in relevant markets. So where does the exhibit fit in?
Here’s how to develop your trade show social media strategy and use your booth to bolster your other marketing efforts.
Define Your Goals Early, and Be Specific
As you sit down with your designers to plan your booth, it’s time to refer to—or define—your social media goals. But it’s not enough to simply want “more followers” or “more engagement.” Take it a step further and make your online goals specific to your overall goals. Define all your parameters: which social media platforms you’re focusing on, the audience you’re targeting, and anything else that’s relevant to your goals.
Speaking with ExhibitorOnline, industry expert Traci Browne noted that setting a one-off social media goal such as “Gain 100 Twitter followers” is a short-sighted move. Instead, Browne recommends using your overarching social media strategy as a baseline. Want to be considered a thought leader in your industry niche? Focus on creating and promoting valuable content. When you do that, the followers will come naturally.
If your goal is to gain more followers—a common objective for ecommerce brands—focus on who those followers are. More followers don’t necessarily mean more sales if you’re targeting the wrong demographics. For instance, instead of aiming to gain 100 followers, try to entice 20 industry-specific bloggers to follow your brand.
How to Set Trade Show Goals
Promote your Exhibit Before the Show
Build Interest
In the days and weeks before the upcoming trade show, use your social media pages to promote your booth and build excitement and interest. Make sure to focus on your audience. Don’t just show off your products—talk about what makes them “must see” for your target customers.
Use this as an opportunity to talk about why show attendees should visit your booth before any others. Highlight your exhibit, products, and even your staff. If you’re giving away cool swag, post a teaser video that shows off the items.
Ask yourself why you’re excited for the show, then share your thoughts with your visitors to your pages! Remember, exhibits are one of the best ways to speak to your potential clients and customers face-to-face. Start the conversation online, then continue it in person at the show.
Use Social Media to Tell Brand Stories
Storytelling is a major aspect of modern marketing. These days it’s less about catchy slogans and soundbites and more about using stories to highlight what makes your brand unique and special. Storytelling is important because it humanizes your brand and business, making them more relatable to your audience.
Many exhibitors underestimate the power of storytelling at trade shows because the exhibit floor is so crowded, and it can feel like those messages get lost in the crowd. But when you’re playing a long game by making your trade show booth part of your overall social media strategy, storytelling can pay off.
What kinds of brand stories can you tell? Anything you think makes a good narrative can work. But it’s always good to tie your story into the upcoming show. For instance, if you’re launching a new product at your next show, tell the story of how that product was developed.
To craft effective brand stories, focus on these three elements:
Knowledge of your audience. This is crucial because it builds emotional connections with your audience—and people rely heavily on emotion when they make purchasing decisions. To create brand stories that speak to your audience and build emotional connections, you need to know what they care about and the things they value.
The stories you tell should reflect your brand’s values and culture. Don’t try to capitalize on trends or jump on the latest bandwagon. Your audience will quickly find out if you’re not presenting your brand in an authentic way.
Putting your customer in the story. Brand stories are a way of showing your audience what you do, and why you do it. And, ultimately, it’s about them—so make sure they’re an important part of the narrative. To do this, create brand stories that highlight your audience and how your brand or product addresses a specific need or problem they have.
Targeting the Right People
Trade Show Social Media at the Event
At any given event, most of your audience is connected to the internet via their phones or other devices. At a trade show you’ll see people taking pictures for Instagram, tweeting, and even filming TikToks. You can be part of this ongoing conversation too, and it’s easy to get your foot in the door just by talking to your audience. And social media is the perfect place to do it. By combining the digital with the real world, you’ll create more opportunities to connect to your followers.
#Hashtag Raffle: Encourage attendees to use your branded hashtag by running a raffle during the show. You can go about this in a few different ways:
Enter everyone who visits your booth into the raffle, then offer bonus entries to people who post on social media using your brand hashtag.
Enter everyone who visits your booth AND posts on social media with your hashtag. Offer a bonus entry to people who post on more than one platform, like Twitter and Instagram.
Make the raffle open to anyone who posts using your hashtag, whether or not they visit your exhibit.
The Forbes Expert Panel notes that social media contests boost engagement while driving leads. That’s likely to remain the case for the foreseeable future as social media grows as a presence in people’s lives.
Social Media Scavenger Hunt: Gamification continues to be an effective way of engaging an audience. By adding social media to the game, you can drive engagement while encouraging more booth visits. To do this, just provide a list of objects for people to find and ask them to tweet with your event hashtag each time they discover an item. The first person (or number of people) to find all the items wins—either a prize or bragging rights.
Roving Reporter: Appoint one member of your booth team to be a roving reporter. They’ll walk around the show floor, looking for interesting or fun content to share to your trade show social media pages. Facebook Live and Instagram are both good options for this strategy.
There are plenty of opportunities to find content at trade shows. Some examples include:
Interviews with booth visitors or attendees on the show floor
Real-time updates from your own trade show display – Behind-the-scenes clips are always popular because people love the idea of seeing what’s happening behind the curtain.
Tours of popular or eye-catching booths – Make sure to focus on non-competitors!
With this strategy, you can reach people who are at the show and remind them to check out your booth. You’ll also reach people who aren’t at the show. They’ll find these updates even more interesting, especially if they wanted to attend but weren’t able to.
Follow Up with Attendees After the Show
There’s no reason to let the conversation with current and potential customers end just because the show is over. Keep it going with a post-event content schedule. Post a video highlight reel, booth photos, and any other related content you create. If your company website runs a blog, write one or more posts about your show experience, and link to them on your socials.
Use your social media pages to thank everyone who stopped by your exhibit.
Follow up with important contacts you made at the show and keep the content coming.
If you demonstrated a product and collected emails, consider sending a promotional email that offers a discount to show attendees.
Make Your Trade Show Social Media Strategy Pay Off
Your trade show marketing campaign doesn’t exist in isolation—and it shouldn’t be treated that way. When you integrate your trade show booth marketing efforts into your long-term social media campaign, you can boost the effectiveness of both.
As an extra bonus, download our Ultimate Social Media Checklist! It’s a complete plan with links to valuable resources that will get you started promoting your event online. Simply click on the button below!
Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry. He has worked for startups as well as global firms. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. With an extensive background in the high-tech sector, he’s also involved with technology strategy both internally and for clients.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
var dlmXHRtranslations = {"error":"An error occurred while trying to download the file. Please try again.","not_found":"Download does not exist.","no_file_path":"No file path defined.","no_file_paths":"No file paths defined.","filetype":"Download is not allowed for this file type.","file_access_denied":"Access denied to this file.","access_denied":"Access denied. You do not have permission to download this file.","security_error":"Something is wrong with the file path.","file_not_found":"File not found."};
var socialWarfare = {"addons":[],"post_id":"3325","variables":{"emphasizeIcons":false,"powered_by_toggle":false,"affiliate_link":"https:\/\/warfareplugins.com"},"floatBeforeContent":""};
var pluploadL10n = {"queue_limit_exceeded":"You have attempted to queue too many files.","file_exceeds_size_limit":"%s exceeds the maximum upload size for this site.","zero_byte_file":"This file is empty. Please try another.","invalid_filetype":"Sorry, you are not allowed to upload this file type.","not_an_image":"This file is not an image. Please try another.","image_memory_exceeded":"Memory exceeded. Please try another smaller file.","image_dimensions_exceeded":"This is larger than the maximum size. Please try another.","default_error":"An error occurred in the upload. Please try again later.","missing_upload_url":"There was a configuration error. Please contact the server administrator.","upload_limit_exceeded":"You may only upload 1 file.","http_error":"Unexpected response from the server. The file may have been uploaded successfully. Check in the Media Library or reload the page.","http_error_image":"The server cannot process the image. This can happen if the server is busy or does not have enough resources to complete the task. Uploading a smaller image may help. Suggested maximum size is 2560 pixels.","upload_failed":"Upload failed.","big_upload_failed":"Please try uploading this file with the %1$sbrowser uploader%2$s.","big_upload_queued":"%s exceeds the maximum upload size for the multi-file uploader when used in your browser.","io_error":"IO error.","security_error":"Security error.","file_cancelled":"File canceled.","upload_stopped":"Upload stopped.","dismiss":"Dismiss","crunching":"Crunching\u2026","deleted":"moved to the Trash.","error_uploading":"\u201c%s\u201d has failed to upload.","unsupported_image":"This image cannot be displayed in a web browser. For best results convert it to JPEG before uploading.","noneditable_image":"This image cannot be processed by the web server. Convert it to JPEG or PNG before uploading.","file_url_copied":"The file URL has been copied to your clipboard"};
var _wpPluploadSettings = {"defaults":{"file_data_name":"async-upload","url":"\/wp-admin\/async-upload.php","filters":{"max_file_size":"104857600b","mime_types":[{"extensions":"jpg,jpeg,jpe,gif,png,bmp,tiff,tif,webp,avif,ico,heic,asf,asx,wmv,wmx,wm,avi,divx,flv,mov,qt,mpeg,mpg,mpe,mp4,m4v,ogv,webm,mkv,3gp,3gpp,3g2,3gp2,txt,asc,c,cc,h,srt,csv,tsv,ics,rtx,css,vtt,dfxp,mp3,m4a,m4b,aac,ra,ram,wav,ogg,oga,flac,mid,midi,wma,wax,mka,rtf,pdf,class,tar,zip,gz,gzip,rar,7z,psd,xcf,doc,pot,pps,ppt,wri,xla,xls,xlt,xlw,mdb,mpp,docx,docm,dotx,dotm,xlsx,xlsm,xlsb,xltx,xltm,xlam,pptx,pptm,ppsx,ppsm,potx,potm,ppam,sldx,sldm,onetoc,onetoc2,onetmp,onepkg,oxps,xps,odt,odp,ods,odg,odc,odb,odf,wp,wpd,key,numbers,pages"}]},"heic_upload_error":true,"multipart_params":{"action":"upload-attachment","_wpnonce":"b41f1fd8c9"}},"browser":{"mobile":false,"supported":true},"limitExceeded":false};
var mejsL10n = {"language":"en","strings":{"mejs.download-file":"Download File","mejs.install-flash":"You are using a browser that does not have Flash player enabled or installed. Please turn on your Flash player plugin or download the latest version from https:\/\/get.adobe.com\/flashplayer\/","mejs.fullscreen":"Fullscreen","mejs.play":"Play","mejs.pause":"Pause","mejs.time-slider":"Time Slider","mejs.time-help-text":"Use Left\/Right Arrow keys to advance one second, Up\/Down arrows to advance ten seconds.","mejs.live-broadcast":"Live Broadcast","mejs.volume-help-text":"Use Up\/Down Arrow keys to increase or decrease volume.","mejs.unmute":"Unmute","mejs.mute":"Mute","mejs.volume-slider":"Volume Slider","mejs.video-player":"Video Player","mejs.audio-player":"Audio Player","mejs.captions-subtitles":"Captions\/Subtitles","mejs.captions-chapters":"Chapters","mejs.none":"None","mejs.afrikaans":"Afrikaans","mejs.albanian":"Albanian","mejs.arabic":"Arabic","mejs.belarusian":"Belarusian","mejs.bulgarian":"Bulgarian","mejs.catalan":"Catalan","mejs.chinese":"Chinese","mejs.chinese-simplified":"Chinese (Simplified)","mejs.chinese-traditional":"Chinese (Traditional)","mejs.croatian":"Croatian","mejs.czech":"Czech","mejs.danish":"Danish","mejs.dutch":"Dutch","mejs.english":"English","mejs.estonian":"Estonian","mejs.filipino":"Filipino","mejs.finnish":"Finnish","mejs.french":"French","mejs.galician":"Galician","mejs.german":"German","mejs.greek":"Greek","mejs.haitian-creole":"Haitian Creole","mejs.hebrew":"Hebrew","mejs.hindi":"Hindi","mejs.hungarian":"Hungarian","mejs.icelandic":"Icelandic","mejs.indonesian":"Indonesian","mejs.irish":"Irish","mejs.italian":"Italian","mejs.japanese":"Japanese","mejs.korean":"Korean","mejs.latvian":"Latvian","mejs.lithuanian":"Lithuanian","mejs.macedonian":"Macedonian","mejs.malay":"Malay","mejs.maltese":"Maltese","mejs.norwegian":"Norwegian","mejs.persian":"Persian","mejs.polish":"Polish","mejs.portuguese":"Portuguese","mejs.romanian":"Romanian","mejs.russian":"Russian","mejs.serbian":"Serbian","mejs.slovak":"Slovak","mejs.slovenian":"Slovenian","mejs.spanish":"Spanish","mejs.swahili":"Swahili","mejs.swedish":"Swedish","mejs.tagalog":"Tagalog","mejs.thai":"Thai","mejs.turkish":"Turkish","mejs.ukrainian":"Ukrainian","mejs.vietnamese":"Vietnamese","mejs.welsh":"Welsh","mejs.yiddish":"Yiddish"}};
var _wpmejsSettings = {"pluginPath":"\/wp-includes\/js\/mediaelement\/","classPrefix":"mejs-","stretching":"responsive","audioShortcodeLibrary":"mediaelement","videoShortcodeLibrary":"mediaelement"};
var _wpMediaViewsL10n = {"mediaFrameDefaultTitle":"Media","url":"URL","addMedia":"Add media","search":"Search","select":"Select","cancel":"Cancel","update":"Update","replace":"Replace","remove":"Remove","back":"Back","selected":"%d selected","dragInfo":"Drag and drop to reorder media files.","uploadFilesTitle":"Upload files","uploadImagesTitle":"Upload images","mediaLibraryTitle":"Media Library","insertMediaTitle":"Add media","createNewGallery":"Create a new gallery","createNewPlaylist":"Create a new playlist","createNewVideoPlaylist":"Create a new video playlist","returnToLibrary":"\u2190 Go to library","allMediaItems":"All media items","allDates":"All dates","noItemsFound":"No items found.","insertIntoPost":"Insert into post","unattached":"Unattached","mine":"Mine","trash":"Trash","uploadedToThisPost":"Uploaded to this post","warnDelete":"You are about to permanently delete this item from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkDelete":"You are about to permanently delete these items from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkTrash":"You are about to trash these items.\n 'Cancel' to stop, 'OK' to delete.","bulkSelect":"Bulk select","trashSelected":"Move to Trash","restoreSelected":"Restore from Trash","deletePermanently":"Delete permanently","errorDeleting":"Error in deleting the attachment.","apply":"Apply","filterByDate":"Filter by date","filterByType":"Filter by type","searchLabel":"Search","searchMediaLabel":"Search media","searchMediaPlaceholder":"Search media items...","mediaFound":"Number of media items found: %d","noMedia":"No media items found.","noMediaTryNewSearch":"No media items found. Try a different search.","attachmentDetails":"Attachment details","insertFromUrlTitle":"Insert from URL","setFeaturedImageTitle":"Featured image","setFeaturedImage":"Set featured image","createGalleryTitle":"Create gallery","editGalleryTitle":"Edit gallery","cancelGalleryTitle":"\u2190 Cancel gallery","insertGallery":"Insert gallery","updateGallery":"Update gallery","addToGallery":"Add to gallery","addToGalleryTitle":"Add to gallery","reverseOrder":"Reverse order","imageDetailsTitle":"Image details","imageReplaceTitle":"Replace image","imageDetailsCancel":"Cancel edit","editImage":"Edit image","chooseImage":"Choose image","selectAndCrop":"Select and crop","skipCropping":"Skip cropping","cropImage":"Crop image","cropYourImage":"Crop your image","cropping":"Cropping\u2026","suggestedDimensions":"Suggested image dimensions: %1$s by %2$s pixels.","cropError":"There has been an error cropping your image.","audioDetailsTitle":"Audio details","audioReplaceTitle":"Replace audio","audioAddSourceTitle":"Add audio source","audioDetailsCancel":"Cancel edit","videoDetailsTitle":"Video details","videoReplaceTitle":"Replace video","videoAddSourceTitle":"Add video source","videoDetailsCancel":"Cancel edit","videoSelectPosterImageTitle":"Select poster image","videoAddTrackTitle":"Add subtitles","playlistDragInfo":"Drag and drop to reorder tracks.","createPlaylistTitle":"Create audio playlist","editPlaylistTitle":"Edit audio playlist","cancelPlaylistTitle":"\u2190 Cancel audio playlist","insertPlaylist":"Insert audio playlist","updatePlaylist":"Update audio playlist","addToPlaylist":"Add to audio playlist","addToPlaylistTitle":"Add to Audio Playlist","videoPlaylistDragInfo":"Drag and drop to reorder videos.","createVideoPlaylistTitle":"Create video playlist","editVideoPlaylistTitle":"Edit video playlist","cancelVideoPlaylistTitle":"\u2190 Cancel video playlist","insertVideoPlaylist":"Insert video playlist","updateVideoPlaylist":"Update video playlist","addToVideoPlaylist":"Add to video playlist","addToVideoPlaylistTitle":"Add to video Playlist","filterAttachments":"Filter media","attachmentsList":"Media list","settings":{"tabs":[],"tabUrl":"https:\/\/www.proexhibits.com\/wp-admin\/media-upload.php?chromeless=1","mimeTypes":{"image":"Images","audio":"Audio","video":"Video","application\/msword,application\/vnd.openxmlformats-officedocument.wordprocessingml.document,application\/vnd.ms-word.document.macroEnabled.12,application\/vnd.ms-word.template.macroEnabled.12,application\/vnd.oasis.opendocument.text,application\/vnd.apple.pages,application\/pdf,application\/vnd.ms-xpsdocument,application\/oxps,application\/rtf,application\/wordperfect,application\/octet-stream":"Documents","application\/vnd.apple.numbers,application\/vnd.oasis.opendocument.spreadsheet,application\/vnd.ms-excel,application\/vnd.openxmlformats-officedocument.spreadsheetml.sheet,application\/vnd.ms-excel.sheet.macroEnabled.12,application\/vnd.ms-excel.sheet.binary.macroEnabled.12":"Spreadsheets","application\/x-gzip,application\/rar,application\/x-tar,application\/zip,application\/x-7z-compressed":"Archives"},"captions":true,"nonce":{"sendToEditor":"c6cfbccd68","setAttachmentThumbnail":"de0bb13593"},"post":{"id":0},"defaultProps":{"link":"","align":"","size":""},"attachmentCounts":{"audio":1,"video":1},"oEmbedProxyUrl":"https:\/\/www.proexhibits.com\/wp-json\/oembed\/1.0\/proxy","embedExts":["mp3","ogg","flac","m4a","wav","mp4","m4v","webm","ogv","flv"],"embedMimes":{"mp3":"audio\/mpeg","ogg":"audio\/ogg","flac":"audio\/flac","m4a":"audio\/mpeg","wav":"audio\/wav","mp4":"video\/mp4","m4v":"video\/mp4","webm":"video\/webm","ogv":"video\/ogg","flv":"video\/x-flv"},"contentWidth":null,"months":[{"year":"2024","month":"4","text":"April 2024"},{"year":"2024","month":"3","text":"March 2024"},{"year":"2023","month":"12","text":"December 2023"},{"year":"2023","month":"10","text":"October 2023"},{"year":"2023","month":"9","text":"September 2023"},{"year":"2023","month":"8","text":"August 2023"},{"year":"2023","month":"7","text":"July 2023"},{"year":"2023","month":"6","text":"June 2023"},{"year":"2023","month":"5","text":"May 2023"},{"year":"2023","month":"4","text":"April 2023"},{"year":"2023","month":"3","text":"March 2023"},{"year":"2023","month":"2","text":"February 2023"},{"year":"2023","month":"1","text":"January 2023"},{"year":"2022","month":"12","text":"December 2022"},{"year":"2022","month":"11","text":"November 2022"},{"year":"2022","month":"10","text":"October 2022"},{"year":"2022","month":"9","text":"September 2022"},{"year":"2022","month":"8","text":"August 2022"},{"year":"2022","month":"7","text":"July 2022"},{"year":"2022","month":"6","text":"June 2022"},{"year":"2022","month":"5","text":"May 2022"},{"year":"2022","month":"4","text":"April 2022"},{"year":"2022","month":"3","text":"March 2022"},{"year":"2021","month":"12","text":"December 2021"},{"year":"2021","month":"11","text":"November 2021"},{"year":"2021","month":"9","text":"September 2021"},{"year":"2021","month":"8","text":"August 2021"},{"year":"2021","month":"7","text":"July 2021"},{"year":"2021","month":"5","text":"May 2021"},{"year":"2021","month":"4","text":"April 2021"},{"year":"2021","month":"3","text":"March 2021"},{"year":"2020","month":"11","text":"November 2020"},{"year":"2020","month":"10","text":"October 2020"},{"year":"2020","month":"9","text":"September 2020"},{"year":"2020","month":"8","text":"August 2020"},{"year":"2020","month":"7","text":"July 2020"},{"year":"2020","month":"6","text":"June 2020"},{"year":"2020","month":"5","text":"May 2020"},{"year":"2020","month":"4","text":"April 2020"},{"year":"2020","month":"3","text":"March 2020"},{"year":"2020","month":"2","text":"February 2020"},{"year":"2020","month":"1","text":"January 2020"},{"year":"2019","month":"12","text":"December 2019"},{"year":"2019","month":"11","text":"November 2019"},{"year":"2019","month":"10","text":"October 2019"},{"year":"2019","month":"9","text":"September 2019"},{"year":"2019","month":"8","text":"August 2019"},{"year":"2019","month":"7","text":"July 2019"},{"year":"2019","month":"6","text":"June 2019"},{"year":"2019","month":"5","text":"May 2019"},{"year":"2019","month":"4","text":"April 2019"},{"year":"2019","month":"3","text":"March 2019"},{"year":"2019","month":"2","text":"February 2019"},{"year":"2019","month":"1","text":"January 2019"},{"year":"2018","month":"12","text":"December 2018"},{"year":"2018","month":"11","text":"November 2018"},{"year":"2018","month":"10","text":"October 2018"},{"year":"2018","month":"9","text":"September 2018"},{"year":"2018","month":"8","text":"August 2018"},{"year":"2018","month":"7","text":"July 2018"},{"year":"2018","month":"6","text":"June 2018"},{"year":"2018","month":"5","text":"May 2018"},{"year":"2018","month":"4","text":"April 2018"},{"year":"2018","month":"3","text":"March 2018"},{"year":"2018","month":"2","text":"February 2018"},{"year":"2018","month":"1","text":"January 2018"},{"year":"2017","month":"12","text":"December 2017"},{"year":"2017","month":"11","text":"November 2017"},{"year":"2017","month":"10","text":"October 2017"},{"year":"2017","month":"9","text":"September 2017"},{"year":"2017","month":"8","text":"August 2017"},{"year":"2017","month":"7","text":"July 2017"},{"year":"2017","month":"6","text":"June 2017"},{"year":"2017","month":"5","text":"May 2017"},{"year":"2017","month":"4","text":"April 2017"},{"year":"2017","month":"2","text":"February 2017"},{"year":"2017","month":"1","text":"January 2017"},{"year":"2016","month":"12","text":"December 2016"},{"year":"2016","month":"11","text":"November 2016"},{"year":"2016","month":"10","text":"October 2016"}],"mediaTrash":0,"infiniteScrolling":0}};
var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"fc233fbbb83cc46753832d14113334cb"}}},"hmr_dev":"","public_path":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"};
var pum_vars = {"version":"1.18.5","pm_dir_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/popup-maker\/","ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","restapi":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1","rest_nonce":null,"default_theme":"7432","debug_mode":"","disable_tracking":"","home_url":"\/","message_position":"top","core_sub_forms_enabled":"1","popups":[],"cookie_domain":"","analytics_route":"analytics","analytics_api":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1"};
var pum_sub_vars = {"ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","message_position":"top"};
var pum_popups = {"pum-7438":{"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-7438"],"extra_selectors":".blog-subscribe"}}],"cookies":[],"disable_on_mobile":false,"disable_on_tablet":false,"atc_promotion":null,"explain":null,"type_section":null,"theme_id":"7432","size":"small","responsive_min_width":"0%","responsive_max_width":"100%","custom_width":"640px","custom_height_auto":false,"custom_height":"380px","scrollable_content":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","open_sound":"none","custom_sound":"","location":"center top","position_top":"100","position_bottom":"0","position_left":"0","position_right":"0","position_from_trigger":false,"position_fixed":false,"overlay_disabled":false,"stackable":false,"disable_reposition":false,"zindex":"1999999999","close_button_delay":"0","fi_promotion":null,"close_on_form_submission":false,"close_on_form_submission_delay":0,"close_on_overlay_click":false,"close_on_esc_press":false,"close_on_f4_press":false,"disable_form_reopen":false,"disable_accessibility":false,"theme_slug":"default-theme","id":7438,"slug":"blog-subscribe"}};
var ubermenu_data = {"remove_conflicts":"on","reposition_on_load":"off","intent_delay":"300","intent_interval":"100","intent_threshold":"7","scrollto_offset":"50","scrollto_duration":"1000","responsive_breakpoint":"959","accessible":"on","retractor_display_strategy":"responsive","touch_off_close":"on","collapse_after_scroll":"on","v":"3.3","configurations":["main"],"ajax_url":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/UberMenu_v3.3\/","disable_mobile":"off"};
var shiftnav_data = {"shift_body":"off","shift_body_wrapper":"","lock_body":"on","lock_body_x":"off","open_current":"off","collapse_accordions":"off","scroll_panel":"on","breakpoint":"1024px","v":"1.6.2","touch_off_close":"on","scroll_offset":"100","disable_transforms":"off"};
var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"26","version":"7.0.9","store_consent":"1","do_not_track_enabled":"1","consenttype":"optout","region":"eu","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.proexhibits.com\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_US","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"14","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept marketing cookies and enable this content","css_file":"https:\/\/www.proexhibits.com\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=26","page_links":{"eu":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-eu\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"}},"us":{"cookie-statement":{"title":"Opt-out preferences","url":"https:\/\/www.proexhibits.com\/opt-out-preferences\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/resources\/event-locator\/columbus-exhibit-rentals-custom-exhibit-services\/"}},"uk":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-uk\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/resources\/event-locator\/columbus-exhibit-rentals-custom-exhibit-services\/"}},"ca":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-ca\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/resources\/event-locator\/columbus-exhibit-rentals-custom-exhibit-services\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept marketing cookies and enable this content"};
//store the container where gf recaptcha resides
let recaptcha_field = document.querySelector('.ginput_recaptcha');
if (recaptcha_field) {
let reCaptchaContainer = recaptcha_field.closest('.gfield');
let html = '<span class="cmplz-gf-recaptcha cmplz-accept-marketing">Click to accept reCaptcha validation.</span>';
reCaptchaContainer.insertAdjacentHTML('beforeend', html);
document.addEventListener("cmplz_run_after_all_scripts", cmplz_cf7_fire_post_render);
}
function cmplz_cf7_fire_post_render() {
//fire a DomContentLoaded event, so the Contact Form 7 reCaptcha integration will work
window.document.dispatchEvent(new Event("gform_post_render", {
bubbles: true,
cancelable: true
}));
let obj = document.querySelector('.cmplz-gf-recaptcha');
if (obj){
obj.parentNode.removeChild(obj)
}
}
var swp_nonce = "9f126a4ab7";var swpFloatBeforeContent = false; var swp_ajax_url = "https://www.proexhibits.com/wp-admin/admin-ajax.php"; var swp_post_id = "3325";var swpClickTracking = false;