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Three main types of exhibits are used at trade shows: custom, rental, and portable. Portable displays provide easy transportation and setup options, and they can be used on and off the trade show floor. Trade show booth rentals are custom-built, but your company doesn’t own them.
Custom trade show exhibits are a different breed: They are significant investments of energy, time, and creativity, designed specifically for a company’s needs and branding, and meant to last many years. They are essential for businesses looking to make lasting impressions at industry events. With the right design and execution, these displays can boost brand recognition and generate leads while standing out from the competition.
By understanding the key elements of custom trade show exhibits and your business, you can maximize engagement while creating memorable experiences for potential clients, boosting your return on investment.
7 Reasons to Opt for a Custom Trade Show Exhibit
The purpose of a trade show display is to:
Showcase products or services
Generate leads
Build brand awareness
Establish connections within an industry
An exhibit allows you to engage directly with potential clients in an appealing environment that fosters memorable experiences.
Investing in a custom trade show exhibit can boost your return on investment (ROI) by:
Increasing brand visibility
Generating leads
Fostering valuable connections with precisely the people you want
A well-designed booth draws attention to your products or services while leaving a lasting impression on attendees.
1. Generate Qualified Leads
An exhibit gives you a presence at the top trade shows, the largest trade shows, or the most niche, depending on your audience. And you reach potential leads and customers you might not otherwise have access to. At many B2B trade shows, a high proportion of visitors have the authority to make purchasing decisions. They are:
CEOs
Founders and presidents
Buyers
Department heads
Team leaders
They are the people you need to convince.
Depending on where they are in the decision-making and purchasing process, they might not be ready to buy at the show. But meeting with these people can still be fruitful because you can ease them into your sales funnel when you have their contact information. When they’re ready to purchase, you’ll be there with the solution they want.
2. Build Brand Awareness and Stand Out Among the Competition
The only way to build brand awareness at trade shows is to be at trade shows. And the best way for your brand to make the mark you want is with an exhibit that perfectly represents what you stand for, your messaging, and your product. A custom trade show booth is the right choice if you want to have a hand in how industry peers, competitors, customers, and the press perceive your business and brand.
A custom-designed booth can rival your competition. As potential leads walk the trade show floor, they see your exhibit next to your competitors’. As everyone vies for attention, your booth design and product displays do important work to help you stand out.
3. Control All Aspects of Design
A custom exhibit is yours for the making. That means you can customize elements including (but not limited to):
Signage
Banners
Dimensions
Flooring
Graphics
Floor plan
Lighting
Colors
Technology
Hanging structures
4. Maximize Engagement with Eye-Catching Displays
A custom trade show display tailored to your brand ensures you stand out from the competition at any event. By incorporating eye-catching graphics, interactive elements, and innovative layouts, you’ll attract more visitors and create memorable experiences for potential clients. This increased engagement translates into higher lead generation rates and contributes to a greater ROI.
5. Foster Memorable Experiences for Potential Clients
The key to successful trade show marketing is in creating meaningful connections with attendees. Custom booth designs don’t just showcase your products. They also showcase the unique aspects of your company culture that set you apart from competitors. Immersive experiences for attendees help them remember their interactions with your brand and products long after they’ve left the event floor.
Incorporate demonstrations: Offer live product demos or hands-on activities where attendees engage directly with what you’re offering.
Create conversation spaces: Designate areas within your booth where visitors can comfortably chat one-on-one with knowledgeable staff members about specific needs or questions.
Leverage technology: Use virtual event production tools to enhance your booth’s appeal and reach a wider audience, even those who cannot attend the trade show in person.
Prioritizing engagement and memorable experiences maximizes ROI and helps achieve long-term success for your business.
6. Make Your Brand Personable
Perhaps potential clients aren’t bought in yet because they don’t understand what you’re about. Or they haven’t gotten to experience your product for themselves. When they walk into your custom booth, they can do all that. Suddenly, your company becomes more like a friend than a stranger.
7. Save Money
Some companies believe custom exhibits are too pricey for their budget. But even if you attend just a few shows a year, your investment in a custom exhibit will be worth it compared to the money you would have spent on a trade show rental exhibit each time.
Key Takeaway:
Investing in custom trade show exhibits can boost ROI by increasing brand visibility, generating leads, and fostering valuable connections. Eye-catching displays with interactive elements and innovative layouts attract more visitors and create memorable experiences for potential clients. Incorporating demonstrations, creating conversation spaces, and leveraging technology can maximize ROI by enhancing engagement.
How to Design a Custom Trade Show Exhibit
A good trade show display effectively communicates your brand message through:
Attention-grabbing visuals
Innovative designs that stand out from competitors
Interactive elements that encourage engagement with visitors
Clear messaging about products or services offered by your company
All these factors contribute to creating memorable experiences for potential clients.
The design process for a custom trade show booth looks a little like this:
Analyze your goals – What do you want your exhibit to accomplish? Who is your target audience?
Find a trade show exhibit company – This should happen at least six months before the first show you want to attend with your booth. Learn more about how to find the perfect partner here.
Consider design – This includes things like size, dimensions, and footprint to start, then the vision you have for your booth, like colors, graphics, layout, and more.
Build – This can take several months, so start the other steps in this process at least six months ahead of an event on your trade show calendar.
Modular Booth Design for Flexibility and Adaptability
ProExhibits offers custom modular designs that provide flexibility and adaptability for various event sizes or layouts. These innovative displays can be easily reconfigured or expanded upon based on your specific needs while maintaining a cohesive look throughout all events. By choosing a modular trade show exhibit, you not only ensure a versatile exhibit solution but also save time and resources in the long run.
Scalable Solutions Perfect for Companies Attending Multiple Shows
If your company attends multiple trade shows each year, investing in a modular booth design is an excellent choice. Modular exhibits allow you to adjust the size and layout of your display according to the requirements of each event without compromising on visual appeal. This scalability ensures consistent branding across different venues while cutting down on the setup time and costs associated with customizing separate booths.
Cost-Effective Options Allowing Easy Updates as Needed
Economical: With their reusable components, modular booths are more cost-effective than traditional custom-built exhibits. You can reuse the elements at future events, reducing the overall expenses of booth construction.
Versatile: The interchangeable nature of these displays, such as modular panels, allows easy updates whenever needed without investing in entirely new structures. That could mean incorporating new products or updating marketing materials.
Sustainable: Opting for a modular design means contributing to sustainability by reducing waste generated from single-use exhibits. Reusing components helps minimize environmental impact while still delivering exceptional results at every show.
Incorporating flexible and adaptable solutions like cutting-edge modular designs into your trade show strategy can significantly enhance your brand’s presence at events. You’re investing in a cost-effective and versatile exhibit solution that will keep up with the ever-changing demands of today’s competitive market.
Key Takeaway:
ProExhibits offers modular trade show booth designs that are flexible, adaptable, and scalable for various event sizes or layouts. These cost-effective solutions allow easy updates whenever needed. They also contribute to sustainability by reducing waste generated from single-use exhibits.
With Over 30 Years of Industry Experience, ProExhibits Is Your Go-to for Custom Show Exhibits
With more than three decades of experience creating custom trade show exhibits, we have honed our skills through countless successful projects across industries. This extensive experience enables us to craft solutions tailored to your specific requirements and objectives.
Proven Track Record of Delivering Exceptional Results
Our long-standing presence in the industry is a testament to our commitment to delivering exceptional results. We’ve collaborated with a variety of businesses—from startups to Fortune 500 companies—to help them realize their marketing ambitions. Our portfolio showcases some of the stunning exhibits we’ve designed and built over the years.
Expertise in a Wide Range of Industries
With a wealth of experience across industries, we understand the individual requirements for exhibiting at trade shows. That’s why we tailor our services to your specific needs, ensuring your exhibit effectively communicates your brand message while addressing any potential obstacles or concerns related to your sector. Some examples include:
Tech and electronics: Showcasing cutting-edge products with interactive displays and engaging visuals
Retail and consumer goods: Creating inviting spaces where attendees can explore new products firsthand
Machinery and manufacturing: Designing robust exhibits capable of showcasing heavy equipment safely and securely
BioTech and pharmaceutical: Ensuring compliance with strict regulations while highlighting innovations within the field
Unique Booth Concepts Showcasing Your Products or Services
For your business to stand out at a trade show, your exhibit design must be innovative and engaging. Our team of skilled designers have won design awards. They are in-the-know when it comes to the trends that are and aren’t standing out to attendees. We’ll collaborate with you to create an exceptional custom display that highlights the key features of your offerings. Whether you’re looking for a minimalist approach or something more elaborate, we consider every detail in an impactful booth experience.
With ProExhibits, you can count on frequent communication and incorporation of your feedback.
Portfolio: Access our extensive portfolio of past projects for inspiration, brainstorm with us, or rely on our designers to come up with something completely new.
Communication: Regular check-ins ensure quick adjustments if needed.
Digital renderings: Visualize how your exhibit will look before it’s built.
Client input: We highly value your feedback and incorporate it into the final design.
Attention-Grabbing Graphics and Visuals
Vibrant colors: Utilizing bold color schemes draws attention toward your booth amidst the sea of competitors vying for attendee interest.
Crisp imagery: High-quality images are crucial in showcasing product details effectively. Our graphic design team ensures all visuals are sharp and compelling.
Innovative layouts: A well-planned layout guides visitors through different sections within the exhibit space, encouraging them to engage with various aspects of what you offer.
Digital displays: Digital elements, such as interactive touchscreens or video walls, add another layer of engagement by providing dynamic content opportunities for visitors to explore.
With our award-winning custom designs, you can be confident your brand will stand out on the trade show floor, leaving a lasting impression on attendees and generating valuable leads for your business. Let ProExhibits help you create an unforgettable experience at your next event.
In-House Production and Graphic Design Capabilities
We take pride in our in-house production and graphic design team, which allows us to deliver top-quality custom trade show exhibits. Our world-class facility is equipped with state-of-the-art equipment that ensures exceptional builds and quality booth graphics. This integrated approach guarantees seamless coordination between our design and production teams, resulting in a flawless final product.
State-of-the-art equipment: We utilize cutting-edge printing technology to produce high-resolution visuals that capture the essence of your brand. Our advanced machinery creates vibrant, attention-grabbing graphics that make your exhibit stand out on the trade show floor.
Seamless coordination: By housing both design and production under one roof, we can ensure smooth communication through every stage of the process. This close collaboration results in quicker turnaround times and eliminates potential miscommunications or delays.
Beyond producing stunning visuals, our talented graphic designers work closely with you to develop an overall aesthetic for your custom trade show exhibit that aligns with your branding goals. From selecting colors and fonts to creating eye-catching layouts, we will guide you through each step of the creative process until you have the look you want.
You can further enhance your exhibit’s visual impact by incorporating interactive elements like touchscreens and virtual reality experiences. With ProExhibits’ comprehensive range of services, we can help you create a custom trade show exhibit that makes a lasting impression on your audience.
Stress-Free Project Management and Execution
We understand that planning and executing a custom trade show exhibit can be overwhelming. That’s why our team of experts provides stress-free project management throughout the entire process. From initial concept development to final installation, we take care of every detail so you can focus on success.
Comprehensive Planning Assistance, Including Timelines and Budgets
We begin by working with you to develop a comprehensive plan for your custom trade show exhibit. This includes clear timelines and budgets to keep the project on track. Our project managers will make sure all decisions are in line with your aims and stay in budget.
Skilled Craftsmen Ensuring Flawless Execution
To guarantee exceptional results, our skilled craftsmen use state-of-the-art equipment in our world-class production facility. We use the latest tools and technology to bring your creative ideas to life. And we oversee every aspect of the build process, from custom fabrication to graphic design.
In-house coordination: Our seamless coordination between design teams, production staff, and onsite installers ensures smooth communication throughout the entire process.
Vetted partnerships: We have established relationships with trusted partners for services like shipping or additional labor if needed during installation or dismantle phases.
Meticulous quality control: Each component undergoes rigorous quality control checks before leaving our facility, ensuring your exhibit arrives at its destination in perfect condition.
Local manufacturing: From design to fabrication and graphic production, it all happens in our facility in Silicon Valley. If you are in the neighborhood, stop by to watch your custom exhibit come to life!
Comprehensive Logistic Support Services
Shipping: We handle all shipping logistics, so you don’t have the stress of getting your exhibit where it needs to be.
Storage: We store your trade show display in a 65,000-square-foot warehouse space in California. Between events, it will be in a safe, secure location to which you’ll have access.
Show services coordination: When you partner with us, you partner with experience. Our team will work with yours to ensure everything runs smoothly behind the scenes of your trade show appearance. That means dismantle as well as installation.
24/7 service: We are on call any time you need us. Don’t hesitate to reach out.
By entrusting ProExhibits with your custom trade show exhibit project management and execution, you can be confident every detail is handled professionally. Our commitment to excellence ensures a stress-free experience and an outstanding final product that leaves a lasting impression on attendees.
A custom trade show exhibit offers a unique opportunity to showcase your products or services in attention-grabbing ways. With award-winning designs, state-of-the-art equipment, and stress-free project management, you can create memories for clients while maximizing engagement and boosting ROI.
If you’re looking for a partner for your next custom trade show display, turn to the experts at ProExhibits. With decades of expertise in various industries, we can turn your vision into reality.
Dick is the president of ProExhibits and a board member of CEMA (Corporate Event Marketing Association). He is nationally recognized as an innovator and driving force in the trade show exhibit and event industry. Dick's informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications.
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