var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"fc233fbbb83cc46753832d14113334cb","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"fc233fbbb83cc46753832d14113334cb","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}};
var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}};
var gf_legacy_multi = {"10":"1"};
var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/images"}};
Know your audience. It’s a saying that gets tossed around a lot, but what does it actually mean? Why is it so oft repeated? And more importantly, how do you actually do it?
Why You Need to Know Your Trade Show Audience
Planning and preparing for a trade show is a significant investment in both time and money. What happens if nobody shows up at your booth? Or if you get flooded with traffic all day, but nobody is interested in buying? Those are issues that can—and will—arise if you don’t know who your audience is. Because if you don’t know your audience, you don’t know how to market to them.
What does it mean for a business if they don’t see any ROI from the shows they attend? The immediate result is that the time and money spent on that event is wasted because it hasn’t resulted in any new business. In the longer term, it means having to spend even more time and money on further audience research, retuning marketing materials, and perhaps even upgrading the booth. This can be devastating for a company that relies on trade shows to generate leads and even more so for a startup that doesn’t have a lot of money to spread around.
How to Find Your Audience
Your target audience comprises the people who are potentially interested in doing business with you, either now or in the future. In order to be able to successfully capture their interest, you have to know what they find interesting in the first place. And you need to know what their specific problems and concerns are.
That’s where “know your audience” comes in. It’s not just about knowing who your audience is, it’s also about knowing what their interests are, what they like, and how their needs intersect with what your company can provide. What problems do they have, that you can help them with?
If you want to tailor your trade show booth and content to your target audience, you first need to determine who that audience is. Once you know this, you’ll start to have a good idea of what kinds of exhibit content they’ll respond to.
1. Use Demographic Profiling
If you don’t know much about who your intended audience is, then you’re essentially starting with a blank page. With demographic profiling, your objective is to fill in the blanks, so you can create a buying persona—a description of the kind of person who fits in your target audience.
Getting this key demographic data helps you define who your trade show audience is by providing a framework of essential details. Some demographic characteristics that are often useful include:
Your company may be of interest to people in a range of industries. When you’re attending an event that’s specific to one particular industry, your marketing needs to reflect that.
Does your company service big employers or small ones? Local companies or national ones?
Occupation/job title. For instance, are you targeting company buyers, managers, IT specialists?
When you’re attending small, local trade shows, your lead-in marketing needs to be directed to the people who are in the local area.
Information like this helps you build up a buying persona, a portrait of your ideal attendee. This is the foundation of your event marketing campaign and also helps dictate what your event booth and content should look like.
2. Look to Your Website
The analytics data from your company’s website can provide valuable information about your intended audience. What are the most popular pages on the site? What landing pages are getting the most use, and what blog posts get the most views and comments? The content on the most popular pages is likely to be content that resonates with your audience, so it can give you some insight into what they’re interested in and what they need from your company. Google Analytics can be helpful in finding these answers.
3. And Your Competitors’ Sites
Another simple way to get information about your audience is to look at what your closest competitors are doing in terms of marketing. What kinds of content do they publish on their websites, on social media, and in other media channels? Look at things like:
Voice and tone
Brand messaging
Overall marketing strategy
These will give you a feel for how you might approach your own marketing campaign.
This strategy won’t necessarily tell you who your audience is, but it can help you understand what kinds of content they respond to.
4. Scan Social Media
If your company has any social media accounts, engagement data can provide some valuable information about your audience. Take a look at what kinds of content people are responding to most enthusiastically. What gets the most likes, and what gets the most comments, shares, or retweets? Looking at this data shows you what kinds of information your audience considers valuable and noteworthy. You can then add similar content to beef up your trade show marketing material to make it more attractive to this audience.
Some social media platforms may have additional insights to offer. If your business has a Facebook page, for instance, you can use Facebook Insights to get certain kinds of demographic data. For instance, you can see what countries your followers are from and what states they live in. You can see what other Facebook interests they have, whether they’re on other social media platforms, and sometimes even what items they’ve purchased online.
5. Design a Survey
When it comes to defining your audience, there’s nothing wrong with going right to the source and simply asking them what they want. With a few well-chosen questions, you can get some highly specific and valuable information that comes directly from the source.
This can be especially valuable because you can include demographic questions as well as questions designed to get at the heart of what your audience wants. Then combine your data for a broad overview, or segment it according to different demographic details to get more specific information.
Your Event Success Starts with Finding Your Audience
At any trade show you attend, your success depends on how well you understand your audience. The better you know them, the better you’ll be at attracting them to your booth. With a steady stream of interested visitors, you and your sales team will be collecting leads all day long.
Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry. He has worked for startups as well as global firms. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. With an extensive background in the high-tech sector, he’s also involved with technology strategy both internally and for clients.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
var dlmXHRtranslations = {"error":"An error occurred while trying to download the file. Please try again.","not_found":"Download does not exist.","no_file_path":"No file path defined.","no_file_paths":"No file paths defined.","filetype":"Download is not allowed for this file type.","file_access_denied":"Access denied to this file.","access_denied":"Access denied. You do not have permission to download this file.","security_error":"Something is wrong with the file path.","file_not_found":"File not found."};
var socialWarfare = {"addons":[],"post_id":"9688","variables":{"emphasizeIcons":false,"powered_by_toggle":false,"affiliate_link":"https:\/\/warfareplugins.com"},"floatBeforeContent":""};
var pluploadL10n = {"queue_limit_exceeded":"You have attempted to queue too many files.","file_exceeds_size_limit":"%s exceeds the maximum upload size for this site.","zero_byte_file":"This file is empty. Please try another.","invalid_filetype":"Sorry, you are not allowed to upload this file type.","not_an_image":"This file is not an image. Please try another.","image_memory_exceeded":"Memory exceeded. Please try another smaller file.","image_dimensions_exceeded":"This is larger than the maximum size. Please try another.","default_error":"An error occurred in the upload. Please try again later.","missing_upload_url":"There was a configuration error. Please contact the server administrator.","upload_limit_exceeded":"You may only upload 1 file.","http_error":"Unexpected response from the server. The file may have been uploaded successfully. Check in the Media Library or reload the page.","http_error_image":"The server cannot process the image. This can happen if the server is busy or does not have enough resources to complete the task. Uploading a smaller image may help. Suggested maximum size is 2560 pixels.","upload_failed":"Upload failed.","big_upload_failed":"Please try uploading this file with the %1$sbrowser uploader%2$s.","big_upload_queued":"%s exceeds the maximum upload size for the multi-file uploader when used in your browser.","io_error":"IO error.","security_error":"Security error.","file_cancelled":"File canceled.","upload_stopped":"Upload stopped.","dismiss":"Dismiss","crunching":"Crunching\u2026","deleted":"moved to the Trash.","error_uploading":"\u201c%s\u201d has failed to upload.","unsupported_image":"This image cannot be displayed in a web browser. For best results convert it to JPEG before uploading.","noneditable_image":"This image cannot be processed by the web server. Convert it to JPEG or PNG before uploading.","file_url_copied":"The file URL has been copied to your clipboard"};
var _wpPluploadSettings = {"defaults":{"file_data_name":"async-upload","url":"\/wp-admin\/async-upload.php","filters":{"max_file_size":"104857600b","mime_types":[{"extensions":"jpg,jpeg,jpe,gif,png,bmp,tiff,tif,webp,avif,ico,heic,asf,asx,wmv,wmx,wm,avi,divx,flv,mov,qt,mpeg,mpg,mpe,mp4,m4v,ogv,webm,mkv,3gp,3gpp,3g2,3gp2,txt,asc,c,cc,h,srt,csv,tsv,ics,rtx,css,vtt,dfxp,mp3,m4a,m4b,aac,ra,ram,wav,ogg,oga,flac,mid,midi,wma,wax,mka,rtf,pdf,class,tar,zip,gz,gzip,rar,7z,psd,xcf,doc,pot,pps,ppt,wri,xla,xls,xlt,xlw,mdb,mpp,docx,docm,dotx,dotm,xlsx,xlsm,xlsb,xltx,xltm,xlam,pptx,pptm,ppsx,ppsm,potx,potm,ppam,sldx,sldm,onetoc,onetoc2,onetmp,onepkg,oxps,xps,odt,odp,ods,odg,odc,odb,odf,wp,wpd,key,numbers,pages"}]},"heic_upload_error":true,"multipart_params":{"action":"upload-attachment","_wpnonce":"ad3e2c6d22"}},"browser":{"mobile":false,"supported":true},"limitExceeded":false};
var mejsL10n = {"language":"en","strings":{"mejs.download-file":"Download File","mejs.install-flash":"You are using a browser that does not have Flash player enabled or installed. Please turn on your Flash player plugin or download the latest version from https:\/\/get.adobe.com\/flashplayer\/","mejs.fullscreen":"Fullscreen","mejs.play":"Play","mejs.pause":"Pause","mejs.time-slider":"Time Slider","mejs.time-help-text":"Use Left\/Right Arrow keys to advance one second, Up\/Down arrows to advance ten seconds.","mejs.live-broadcast":"Live Broadcast","mejs.volume-help-text":"Use Up\/Down Arrow keys to increase or decrease volume.","mejs.unmute":"Unmute","mejs.mute":"Mute","mejs.volume-slider":"Volume Slider","mejs.video-player":"Video Player","mejs.audio-player":"Audio Player","mejs.captions-subtitles":"Captions\/Subtitles","mejs.captions-chapters":"Chapters","mejs.none":"None","mejs.afrikaans":"Afrikaans","mejs.albanian":"Albanian","mejs.arabic":"Arabic","mejs.belarusian":"Belarusian","mejs.bulgarian":"Bulgarian","mejs.catalan":"Catalan","mejs.chinese":"Chinese","mejs.chinese-simplified":"Chinese (Simplified)","mejs.chinese-traditional":"Chinese (Traditional)","mejs.croatian":"Croatian","mejs.czech":"Czech","mejs.danish":"Danish","mejs.dutch":"Dutch","mejs.english":"English","mejs.estonian":"Estonian","mejs.filipino":"Filipino","mejs.finnish":"Finnish","mejs.french":"French","mejs.galician":"Galician","mejs.german":"German","mejs.greek":"Greek","mejs.haitian-creole":"Haitian Creole","mejs.hebrew":"Hebrew","mejs.hindi":"Hindi","mejs.hungarian":"Hungarian","mejs.icelandic":"Icelandic","mejs.indonesian":"Indonesian","mejs.irish":"Irish","mejs.italian":"Italian","mejs.japanese":"Japanese","mejs.korean":"Korean","mejs.latvian":"Latvian","mejs.lithuanian":"Lithuanian","mejs.macedonian":"Macedonian","mejs.malay":"Malay","mejs.maltese":"Maltese","mejs.norwegian":"Norwegian","mejs.persian":"Persian","mejs.polish":"Polish","mejs.portuguese":"Portuguese","mejs.romanian":"Romanian","mejs.russian":"Russian","mejs.serbian":"Serbian","mejs.slovak":"Slovak","mejs.slovenian":"Slovenian","mejs.spanish":"Spanish","mejs.swahili":"Swahili","mejs.swedish":"Swedish","mejs.tagalog":"Tagalog","mejs.thai":"Thai","mejs.turkish":"Turkish","mejs.ukrainian":"Ukrainian","mejs.vietnamese":"Vietnamese","mejs.welsh":"Welsh","mejs.yiddish":"Yiddish"}};
var _wpmejsSettings = {"pluginPath":"\/wp-includes\/js\/mediaelement\/","classPrefix":"mejs-","stretching":"responsive","audioShortcodeLibrary":"mediaelement","videoShortcodeLibrary":"mediaelement"};
var _wpMediaViewsL10n = {"mediaFrameDefaultTitle":"Media","url":"URL","addMedia":"Add media","search":"Search","select":"Select","cancel":"Cancel","update":"Update","replace":"Replace","remove":"Remove","back":"Back","selected":"%d selected","dragInfo":"Drag and drop to reorder media files.","uploadFilesTitle":"Upload files","uploadImagesTitle":"Upload images","mediaLibraryTitle":"Media Library","insertMediaTitle":"Add media","createNewGallery":"Create a new gallery","createNewPlaylist":"Create a new playlist","createNewVideoPlaylist":"Create a new video playlist","returnToLibrary":"\u2190 Go to library","allMediaItems":"All media items","allDates":"All dates","noItemsFound":"No items found.","insertIntoPost":"Insert into post","unattached":"Unattached","mine":"Mine","trash":"Trash","uploadedToThisPost":"Uploaded to this post","warnDelete":"You are about to permanently delete this item from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkDelete":"You are about to permanently delete these items from your site.\nThis action cannot be undone.\n 'Cancel' to stop, 'OK' to delete.","warnBulkTrash":"You are about to trash these items.\n 'Cancel' to stop, 'OK' to delete.","bulkSelect":"Bulk select","trashSelected":"Move to Trash","restoreSelected":"Restore from Trash","deletePermanently":"Delete permanently","errorDeleting":"Error in deleting the attachment.","apply":"Apply","filterByDate":"Filter by date","filterByType":"Filter by type","searchLabel":"Search","searchMediaLabel":"Search media","searchMediaPlaceholder":"Search media items...","mediaFound":"Number of media items found: %d","noMedia":"No media items found.","noMediaTryNewSearch":"No media items found. Try a different search.","attachmentDetails":"Attachment details","insertFromUrlTitle":"Insert from URL","setFeaturedImageTitle":"Featured image","setFeaturedImage":"Set featured image","createGalleryTitle":"Create gallery","editGalleryTitle":"Edit gallery","cancelGalleryTitle":"\u2190 Cancel gallery","insertGallery":"Insert gallery","updateGallery":"Update gallery","addToGallery":"Add to gallery","addToGalleryTitle":"Add to gallery","reverseOrder":"Reverse order","imageDetailsTitle":"Image details","imageReplaceTitle":"Replace image","imageDetailsCancel":"Cancel edit","editImage":"Edit image","chooseImage":"Choose image","selectAndCrop":"Select and crop","skipCropping":"Skip cropping","cropImage":"Crop image","cropYourImage":"Crop your image","cropping":"Cropping\u2026","suggestedDimensions":"Suggested image dimensions: %1$s by %2$s pixels.","cropError":"There has been an error cropping your image.","audioDetailsTitle":"Audio details","audioReplaceTitle":"Replace audio","audioAddSourceTitle":"Add audio source","audioDetailsCancel":"Cancel edit","videoDetailsTitle":"Video details","videoReplaceTitle":"Replace video","videoAddSourceTitle":"Add video source","videoDetailsCancel":"Cancel edit","videoSelectPosterImageTitle":"Select poster image","videoAddTrackTitle":"Add subtitles","playlistDragInfo":"Drag and drop to reorder tracks.","createPlaylistTitle":"Create audio playlist","editPlaylistTitle":"Edit audio playlist","cancelPlaylistTitle":"\u2190 Cancel audio playlist","insertPlaylist":"Insert audio playlist","updatePlaylist":"Update audio playlist","addToPlaylist":"Add to audio playlist","addToPlaylistTitle":"Add to Audio Playlist","videoPlaylistDragInfo":"Drag and drop to reorder videos.","createVideoPlaylistTitle":"Create video playlist","editVideoPlaylistTitle":"Edit video playlist","cancelVideoPlaylistTitle":"\u2190 Cancel video playlist","insertVideoPlaylist":"Insert video playlist","updateVideoPlaylist":"Update video playlist","addToVideoPlaylist":"Add to video playlist","addToVideoPlaylistTitle":"Add to video Playlist","filterAttachments":"Filter media","attachmentsList":"Media list","settings":{"tabs":[],"tabUrl":"https:\/\/www.proexhibits.com\/wp-admin\/media-upload.php?chromeless=1","mimeTypes":{"image":"Images","audio":"Audio","video":"Video","application\/msword,application\/vnd.openxmlformats-officedocument.wordprocessingml.document,application\/vnd.ms-word.document.macroEnabled.12,application\/vnd.ms-word.template.macroEnabled.12,application\/vnd.oasis.opendocument.text,application\/vnd.apple.pages,application\/pdf,application\/vnd.ms-xpsdocument,application\/oxps,application\/rtf,application\/wordperfect,application\/octet-stream":"Documents","application\/vnd.apple.numbers,application\/vnd.oasis.opendocument.spreadsheet,application\/vnd.ms-excel,application\/vnd.openxmlformats-officedocument.spreadsheetml.sheet,application\/vnd.ms-excel.sheet.macroEnabled.12,application\/vnd.ms-excel.sheet.binary.macroEnabled.12":"Spreadsheets","application\/x-gzip,application\/rar,application\/x-tar,application\/zip,application\/x-7z-compressed":"Archives"},"captions":true,"nonce":{"sendToEditor":"7aa83f2058","setAttachmentThumbnail":"0461831b49"},"post":{"id":0},"defaultProps":{"link":"","align":"","size":""},"attachmentCounts":{"audio":1,"video":1},"oEmbedProxyUrl":"https:\/\/www.proexhibits.com\/wp-json\/oembed\/1.0\/proxy","embedExts":["mp3","ogg","flac","m4a","wav","mp4","m4v","webm","ogv","flv"],"embedMimes":{"mp3":"audio\/mpeg","ogg":"audio\/ogg","flac":"audio\/flac","m4a":"audio\/mpeg","wav":"audio\/wav","mp4":"video\/mp4","m4v":"video\/mp4","webm":"video\/webm","ogv":"video\/ogg","flv":"video\/x-flv"},"contentWidth":null,"months":[{"year":"2024","month":"4","text":"April 2024"},{"year":"2024","month":"3","text":"March 2024"},{"year":"2023","month":"12","text":"December 2023"},{"year":"2023","month":"10","text":"October 2023"},{"year":"2023","month":"9","text":"September 2023"},{"year":"2023","month":"8","text":"August 2023"},{"year":"2023","month":"7","text":"July 2023"},{"year":"2023","month":"6","text":"June 2023"},{"year":"2023","month":"5","text":"May 2023"},{"year":"2023","month":"4","text":"April 2023"},{"year":"2023","month":"3","text":"March 2023"},{"year":"2023","month":"2","text":"February 2023"},{"year":"2023","month":"1","text":"January 2023"},{"year":"2022","month":"12","text":"December 2022"},{"year":"2022","month":"11","text":"November 2022"},{"year":"2022","month":"10","text":"October 2022"},{"year":"2022","month":"9","text":"September 2022"},{"year":"2022","month":"8","text":"August 2022"},{"year":"2022","month":"7","text":"July 2022"},{"year":"2022","month":"6","text":"June 2022"},{"year":"2022","month":"5","text":"May 2022"},{"year":"2022","month":"4","text":"April 2022"},{"year":"2022","month":"3","text":"March 2022"},{"year":"2021","month":"12","text":"December 2021"},{"year":"2021","month":"11","text":"November 2021"},{"year":"2021","month":"9","text":"September 2021"},{"year":"2021","month":"8","text":"August 2021"},{"year":"2021","month":"7","text":"July 2021"},{"year":"2021","month":"5","text":"May 2021"},{"year":"2021","month":"4","text":"April 2021"},{"year":"2021","month":"3","text":"March 2021"},{"year":"2020","month":"11","text":"November 2020"},{"year":"2020","month":"10","text":"October 2020"},{"year":"2020","month":"9","text":"September 2020"},{"year":"2020","month":"8","text":"August 2020"},{"year":"2020","month":"7","text":"July 2020"},{"year":"2020","month":"6","text":"June 2020"},{"year":"2020","month":"5","text":"May 2020"},{"year":"2020","month":"4","text":"April 2020"},{"year":"2020","month":"3","text":"March 2020"},{"year":"2020","month":"2","text":"February 2020"},{"year":"2020","month":"1","text":"January 2020"},{"year":"2019","month":"12","text":"December 2019"},{"year":"2019","month":"11","text":"November 2019"},{"year":"2019","month":"10","text":"October 2019"},{"year":"2019","month":"9","text":"September 2019"},{"year":"2019","month":"8","text":"August 2019"},{"year":"2019","month":"7","text":"July 2019"},{"year":"2019","month":"6","text":"June 2019"},{"year":"2019","month":"5","text":"May 2019"},{"year":"2019","month":"4","text":"April 2019"},{"year":"2019","month":"3","text":"March 2019"},{"year":"2019","month":"2","text":"February 2019"},{"year":"2019","month":"1","text":"January 2019"},{"year":"2018","month":"12","text":"December 2018"},{"year":"2018","month":"11","text":"November 2018"},{"year":"2018","month":"10","text":"October 2018"},{"year":"2018","month":"9","text":"September 2018"},{"year":"2018","month":"8","text":"August 2018"},{"year":"2018","month":"7","text":"July 2018"},{"year":"2018","month":"6","text":"June 2018"},{"year":"2018","month":"5","text":"May 2018"},{"year":"2018","month":"4","text":"April 2018"},{"year":"2018","month":"3","text":"March 2018"},{"year":"2018","month":"2","text":"February 2018"},{"year":"2018","month":"1","text":"January 2018"},{"year":"2017","month":"12","text":"December 2017"},{"year":"2017","month":"11","text":"November 2017"},{"year":"2017","month":"10","text":"October 2017"},{"year":"2017","month":"9","text":"September 2017"},{"year":"2017","month":"8","text":"August 2017"},{"year":"2017","month":"7","text":"July 2017"},{"year":"2017","month":"6","text":"June 2017"},{"year":"2017","month":"5","text":"May 2017"},{"year":"2017","month":"4","text":"April 2017"},{"year":"2017","month":"2","text":"February 2017"},{"year":"2017","month":"1","text":"January 2017"},{"year":"2016","month":"12","text":"December 2016"},{"year":"2016","month":"11","text":"November 2016"},{"year":"2016","month":"10","text":"October 2016"}],"mediaTrash":0,"infiniteScrolling":0}};
var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"fc233fbbb83cc46753832d14113334cb"}}},"hmr_dev":"","public_path":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"};
var pum_vars = {"version":"1.18.5","pm_dir_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/popup-maker\/","ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","restapi":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1","rest_nonce":null,"default_theme":"7432","debug_mode":"","disable_tracking":"","home_url":"\/","message_position":"top","core_sub_forms_enabled":"1","popups":[],"cookie_domain":"","analytics_route":"analytics","analytics_api":"https:\/\/www.proexhibits.com\/wp-json\/pum\/v1"};
var pum_sub_vars = {"ajaxurl":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","message_position":"top"};
var pum_popups = {"pum-7438":{"triggers":[{"type":"click_open","settings":{"cookie_name":["pum-7438"],"extra_selectors":".blog-subscribe"}}],"cookies":[],"disable_on_mobile":false,"disable_on_tablet":false,"atc_promotion":null,"explain":null,"type_section":null,"theme_id":"7432","size":"small","responsive_min_width":"0%","responsive_max_width":"100%","custom_width":"640px","custom_height_auto":false,"custom_height":"380px","scrollable_content":false,"animation_type":"fade","animation_speed":"350","animation_origin":"center top","open_sound":"none","custom_sound":"","location":"center top","position_top":"100","position_bottom":"0","position_left":"0","position_right":"0","position_from_trigger":false,"position_fixed":false,"overlay_disabled":false,"stackable":false,"disable_reposition":false,"zindex":"1999999999","close_button_delay":"0","fi_promotion":null,"close_on_form_submission":false,"close_on_form_submission_delay":0,"close_on_overlay_click":false,"close_on_esc_press":false,"close_on_f4_press":false,"disable_form_reopen":false,"disable_accessibility":false,"theme_slug":"default-theme","id":7438,"slug":"blog-subscribe"}};
var ubermenu_data = {"remove_conflicts":"on","reposition_on_load":"off","intent_delay":"300","intent_interval":"100","intent_threshold":"7","scrollto_offset":"50","scrollto_duration":"1000","responsive_breakpoint":"959","accessible":"on","retractor_display_strategy":"responsive","touch_off_close":"on","collapse_after_scroll":"on","v":"3.3","configurations":["main"],"ajax_url":"https:\/\/www.proexhibits.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/www.proexhibits.com\/wp-content\/plugins\/UberMenu_v3.3\/","disable_mobile":"off"};
var shiftnav_data = {"shift_body":"off","shift_body_wrapper":"","lock_body":"on","lock_body_x":"off","open_current":"off","collapse_accordions":"off","scroll_panel":"on","breakpoint":"1024px","v":"1.6.2","touch_off_close":"on","scroll_offset":"100","disable_transforms":"off"};
var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"26","version":"7.0.9","store_consent":"1","do_not_track_enabled":"1","consenttype":"optout","region":"us","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.proexhibits.com\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_US","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"14","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept marketing cookies and enable this content","css_file":"https:\/\/www.proexhibits.com\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=26","page_links":{"eu":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-eu\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"}},"us":{"cookie-statement":{"title":"Opt-out preferences","url":"https:\/\/www.proexhibits.com\/opt-out-preferences\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/know-your-audience\/"}},"uk":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-uk\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/know-your-audience\/"}},"ca":{"cookie-statement":{"title":"Cookie Policy ","url":"https:\/\/www.proexhibits.com\/cookie-policy-ca\/"},"privacy-statement":{"title":"Privacy Policy","url":"https:\/\/www.proexhibits.com\/privacy-policy\/"},"privacy-statement-children":{"title":"","url":"https:\/\/www.proexhibits.com\/blog\/know-your-audience\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept marketing cookies and enable this content"};
//store the container where gf recaptcha resides
let recaptcha_field = document.querySelector('.ginput_recaptcha');
if (recaptcha_field) {
let reCaptchaContainer = recaptcha_field.closest('.gfield');
let html = '<span class="cmplz-gf-recaptcha cmplz-accept-marketing">Click to accept reCaptcha validation.</span>';
reCaptchaContainer.insertAdjacentHTML('beforeend', html);
document.addEventListener("cmplz_run_after_all_scripts", cmplz_cf7_fire_post_render);
}
function cmplz_cf7_fire_post_render() {
//fire a DomContentLoaded event, so the Contact Form 7 reCaptcha integration will work
window.document.dispatchEvent(new Event("gform_post_render", {
bubbles: true,
cancelable: true
}));
let obj = document.querySelector('.cmplz-gf-recaptcha');
if (obj){
obj.parentNode.removeChild(obj)
}
}
var swp_nonce = "6944bc4ac9";var swpFloatBeforeContent = false; var swp_ajax_url = "https://www.proexhibits.com/wp-admin/admin-ajax.php"; var swp_post_id = "9688";var swpClickTracking = false;