![\"Trade](\"http:\/\/farm8.static.flickr.com\/7013\/6670237769_cf99342afb_n.jpg\" "\\"Trade")
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Creating exhibit graphics that capture attendees\u2019 interest and lure them toward your booth is central to generating leads at a trade show. Since studies show you only have about three seconds to capture the interest of attendees, it\u2019s important to have a firm understanding of the art of exhibit graphic design\u2014from how to craft headlines to the best fonts to use, and more. Understanding these components will help you craft graphics that encourage maximum trade show engagement.<\/p>\n
Here are four modern tips for creating eye-catching exhibit graphics:<\/p>\n
Your headline should be as simple as possible while still effectively communicating your brand\u2019s focus and strengths. Since attendees often feel overwhelmed by the number of booths on display, a short and catchy headline of six words or fewer (Think Nike\u2019s famous \u201cJust Do It\u201d or Sprite\u2019s \u201cObey Your Thirst.\u201d) can go a long way to making your brand stand out. What are the benefits of a short headline?<\/p>\n
\u2022 It\u2019s easier to remember.
\n\u2022 It allows you to use a larger font, which increases your display\u2019s visibility, allowing you to project your headline farther into the tradeshow crowd. And the more people who see your display, the more leads you are likely to generate.<\/p>\n
Like your headline, the font you choose should be simple and clean. You don\u2019t want potential customers to have difficulty reading and\/or understanding your intended message. The typeface you choose should be easily visible from long distances. Funky fonts with interesting shadowing effects may be aesthetically pleasing up close, but if they can\u2019t be read from more than a few feet away, they aren\u2019t useful as promotional tools. A better idea: Integrate your brand\u2019s colors, using one standout color for the font and a contrasting color for the graphic\u2019s background. In that way, your font contributes to both your booth\u2019s branding and visibility, creating an instant statement.<\/p>\n
Whether you\u2019re in the business of designer jewelry, computer technology, or home furniture, using your graphic to create a mood that complements your brand is essential to differentiating yourself and attracting visitors to your booth. There are a number of methods for creating a strategically advantageous mood, including:<\/p>\n
\u2022 Implementing a particular color scheme
\n\u2022 Integrating particular photos or images
\n\u2022 Using certain lighting effects that highlight the graphic<\/p>\n
Whatever option(s) you choose to pursue, making the effort to ensure they complement the products and\/or services you offer can be a great way to attract attention to your booth.<\/p>\n
Trade show attendees are often captivated by impressive feats of technology, and that includes technologically enhanced exhibit graphic designs. Moving-message displays, which allow exhibitors to display their graphic messages electronically, are just one trending form of graphic tech. Whether you use the tech in your main display to highlight your headline or in a separate display with specific product information, moving-message displays are a great way to create some buzz and differentiate your booth from your competitors\u2019 booths.<\/p>\n","protected":false},"excerpt":{"rendered":"
Creating exhibit graphics that capture attendees\u2019 interest and lure them toward your booth is central to generating leads at a trade show. Since studies show you only have about three seconds to capture the interest of attendees, it\u2019s important to have a firm understanding of the art of exhibit graphic design\u2014from how to craft headlines […]<\/p>\n","protected":false},"author":21,"featured_media":1817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3624],"tags":[],"yoast_head":"\n