Probi

SupplySide West 2024

The Opportunity

Probi, a Swedish leader in probiotics, partnered with ProExhibits for SupplySide West 2024 to elevate their brand presence following a major rebranding effort. After a successful yet simple modular exhibit at SupplySide West 2023, Probi sought to create an immersive experience that would showcase their bold new identity and innovative product lineup. Drawing inspiration from mood boards provided by Probi and their creative agency, we set out to design a space that reflected the company’s Nordic heritage and commitment to natural wellness. Key to the vision was an impactful display for their latest probiotic products, as well as a space that would resonate with both existing and potential clients

Our Approach

We focused on combining modern design elements with natural, Nordic-inspired materials. The booth featured custom fabricated hanging elements designed to represent the structure of bacteria, suspended above the 20×20 space to create a dynamic and visually striking centerpiece. A double-sided LED video wall showcased high-resolution motion graphics, ensuring Probi’s content stood out. The reception desk was custom-crafted with wood slats, reinforcing the brand’s Nordic roots, while a dedicated product display area with integrated lighting highlighted their latest probiotic innovations. For private discussions, a semi-enclosed meeting area, complete with direct print graphics on frosted plexiglass, provided a quiet, professional environment. Every detail, from the wood paneling to the flooring, was thoughtfully designed to emphasize the natural elements and fresh, contemporary style that Probi desired.

The Results

The results were nothing short of spectacular. Upon arrival, the Probi team was thrilled to see how their new brand came to life. The hanging elements and LED video wall were visible from across the hall, immediately drawing attention and creating a captivating focal point. The booth was a hub of activity throughout the event, with constant foot traffic as Probi hosted meetings and customer interviews in the private meeting areas. The reception desk, perfectly sized for multiple staff members, facilitated seamless interactions with prospects and clients. Probi’s Head of Marketing from Sweden praised how the design seamlessly captured the essence of their rebrand.

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