MacPherson’s
NAMTA
The Opportunity
MacPhersons, a leading name in art and craft supplies, aimed to design an exhibit that showcased their diverse range of products while highlighting their retail offerings. They envisioned an open, welcoming space that would effectively display their extensive product lineup.
Our Approach
ProExhibits collaborated with MacPhersons to create a dynamic and engaging exhibit using minimal structures. The design captured the essence of a flagship store, featuring distinct sections that showcased various product categories. This layout not only introduced products to potential customers and partners but also employed timeline graphics to narrate MacPhersons’ story, fostering understanding and trust with visitors.
The Results
MacPhersons achieved their objective through a straightforward yet impactful design. The exhibit successfully accommodated over 10 distinct sections within a compact area, ensuring a spacious and comfortable experience for visitors.
Collaborate Design to Flawless Execution
