Intuit
BDO Evolve
The Opportunity
After exhibiting with the same booth since 2018, Intuit set out to refresh its presence while preserving key elements of its existing structure. The objective was to create a modern, elevated exhibit that reinforced its position as a leader in fintech and brought its message, “One brand. One platform. Unlimited potential.” to life. For the 16′ x 16′ footprint, the challenge was not to start over, but to thoughtfully evolve a familiar environment into one that reflected the company’s continued innovation.
Our Approach
ProExhibits transformed Intuit’s existing exhibit by seamlessly integrating new custom elements into the original structure, delivering a refreshed experience without sacrificing previous investments. The redesign introduced illuminated 3D halo-lit lettering, architectural slat wall accents, a dedicated Genius Bar demo station, and a striking live moss feature wall behind the swag display, an element the client had envisioned for years. The result was a contemporary, polished environment that elevated both the brand and the visitor experience.
The Results
The refreshed exhibit made an immediate impact at its 2026 debut, drawing consistent traffic throughout the event and generating strong interest in Intuit’s AI initiatives. Stakeholders praised both the updated aesthetic and the improved functionality, validating the success of the redesign. For ProExhibits, the project was especially meaningful, having partnered with the same client contacts since the original booth was introduced in 2018. The collaboration also laid the foundation for Intuit’s next evolution, with a new AI-inspired 10′ x 20′ exhibit set to debut in the future.
Collaborate Design to Flawless Execution
