IC Realtime
IC Real Time ICS 2014
The Opportunity
IC RealTime, a global leader in advanced visual surveillance solutions, sought to make a significant impact at their event. They required a custom 40′ x 50′ island exhibit to effectively showcase their diverse product lines while maximizing branding opportunities. The challenge was to create an exhibit that not only highlighted their technology but also captured the attention of a diverse audience.
Our Approach
ProExhibits created a sophisticated double-decker exhibit using our EuroSys lightweight panel system. The streamlined, S-curve layout facilitated an intuitive flow, allowing visitors to seamlessly explore four distinct demonstration areas. Each area featured dual workstations with surveillance cameras and integrated video monitors, enhancing the interactive experience. The striking fifteen-foot mural walls and a prominent hanging sign ensured visibility from across the showroom floor, while additional perimeter monitors and a dynamic red Ferrari—serving as the focal point of a live demonstration—drew visitors into the booth.
The Results
The innovative design of the booth, with its multifunctional space and elevation changes, created a compelling and engaging environment. The strategic use of the Ferrari race car and interactive elements effectively highlighted IC RealTime’s products, guiding visitors through a well-defined customer journey. This approach not only amplified their message but also significantly enhanced brand awareness and engagement.
