Curium Pharma
SNMMI
The Opportunity
At SNMMI 2025 in New Orleans, ProExhibits was proud to partner once again with longtime client Curium Pharma on a meaningful expansion of its show presence. After three successful years supporting Curium with a 20 x 30 booth, our team was entrusted to design and build a vibrant new 50 x 30 environment that elevated the brand on a larger stage. The opportunity was to create an inviting, high impact space that reflected Curium’s leadership in breakthrough cancer treatment while offering generous room for conversation, networking, and meaningful engagement with healthcare professionals, researchers, and industry partners to explore innovations shaping the future of patient care.
Our Approach
To bring Curium Pharma’s vision to life, ProExhibits approached the project with a deep commitment to both artistry and precision. Inspired by the warm, wood toned design language of Curium Pharma’s European office, our team thoughtfully translated that aesthetic into an exhibit environment that felt refined, inviting, and unmistakably premium. Natural wood textures, striking wood louver accents, layered lighting, elegant chandeliers, and a lush living wall came together to create a space that was both visually captivating and deeply welcoming. The final design and build was elegantly stunning, a beautiful expression of the brand that drew attention, created emotion, and delivered a memorable presence on the convention floor.
Beyond the visual impact, our team took the time to understand Curium Pharma’s goals, audience, and important role within the pharmaceutical industry, particularly its leadership in breakthrough cancer treatment. Every design decision was made with the intention of creating a booth that felt elevated yet highly functional, allowing for meaningful conversations, engagement, and brand storytelling. Over the course of a smooth four month design and build process, ProExhibits delivered an experience that not only showcased Curium Pharma with sophistication and confidence, but also left such a lasting impression that the concept became a lead design direction for both the US and European teams.
The Results
The impact of the final exhibit was immediate and unmistakable. Throughout the show, Curium Pharma’s presence drew strong attention, with attendees consistently stopping to admire the booth’s beauty, sophistication, and commanding visual appeal. The striking design, elevated branding, and thoughtfully integrated messaging came together to create a memorable environment that strengthened Curium Pharma’s visibility and reinforced its leadership on the convention floor. Beyond its impressive aesthetic, the expanded exhibit delivered meaningful functionality, offering dedicated meeting spaces for more purposeful customer conversations, along with generous seating and open areas that encouraged networking and engagement. Together, ProExhibits and Curium Pharma created a standout experience that reflected true partnership, shared vision, and a commitment to excellence, earning enthusiastic feedback and lasting admiration from attendees and fellow exhibitors alike.
Collaborate Design to Flawless Execution
