Barracuda Networks

Barracuda Black Hat 2019

The Opportunity

Barracuda sought to captivate and educate attendees on the comprehensive benefits of their encryption services. Their goal was to effectively communicate their message through a thoughtfully designed, multi-faceted exhibit that would engage visitors from various touchpoints.

Our Approach

ProExhibits crafted a striking booth that embodied an underwater adventure theme, infusing the space with cool, dramatic lighting. This design not only created an inviting atmosphere but also drew visitors into a narrative that highlighted Barracuda’s encryption solutions. The innovative layout featured demo stations, lounge areas, and intimate meeting spaces, allowing Barracuda’s team to engage with attendees in a meaningful and interactive manner.

The Results

The thematic and visually captivating design of the booth set Barracuda apart from competitors. By leveraging unique color schemes and immersive elements, the booth effectively captured attention and conveyed Barracuda’s key messages. The strategic use of space facilitated productive interactions, enhancing the overall impact and memorability of their encryption services.

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