Tension fabric displays are gaining huge popularity in the trade show industry, and for good reason. Lightweight, affordable, and highly customizable, these eye-catching displays are a cost-effective way to make your trade show booth stand out. And it doesn’t matter whether you use a small 10×20 trade show rental exhibit, a large custom modular exhibit, or something in between. A tension fabric display is a surefire way to make an impact on trade show attendees.
Read on to find out how you can use them at your next trade show or corporate event!
Use Tension Fabric Displays to Impress Attendees
The benefits of tension fabric displays are known to many in the trade show industry. To make a bigger impact on your audience and truly leverage this attention-getting display, get creative!
Consider Using a Curved Tension Fabric Design
Flat-line, straight tension fabrics are a thing of the past. Today, tension fabrics can be:
- Straight
- Curved
- Serpentine
- Vertical curved
- And much more
The design aesthetic you choose depends on the specific look you and your trade show exhibit designer are aiming for.
Curved tension fabric displays add drama and create a unique appearance. To further boost the display’s eye-catching looks, use LED backlighting to illuminate it. It’s a simple way to add intrigue to a smaller exhibit and capture your audience’s attention.
Go Beyond a Simple Backdrop
Tension fabrics don’t need to be limited to a single wall of your exhibit. They can also be used as table top displays and banner stands for smaller booths, dramatic towers and fabric tunnels for larger exhibits, or as side walls and hanging signs.
In fact, hanging tension fabrics are key to ensuring your exhibit is seen from across the trade show floor. To do this in a big way, you could create a huge tension fabric display with custom-lighting-lined TVs to add visual drama to your display.
Make Use of Trade Show Accessories to Enhance Your Display
Adding trade show accessories to your tension fabric display is a simple way to boost its impact. Consider:
- Headers
- Side fines
- Pedestals
- Tablet mounts
- Monitors and monitor mounts
Ideally, your fabric trade show display should reel in attendees with a short, simple message. Then your tech accessories keep them engaged.
For example, your tension fabric display highlights the benefits of your product. You use lighting to highlight a pathway to a monitor, which explains how your product works in more detail.
Use Lighting to Complement Your Display
One unique way to enhance your tension fabric display is by using lighting strategically to add drama and intrigue to your exhibit. From simple LED backlights to light boxes and programmable lighting, there are an endless amount of options you can use to snag your audience’s attention.
Experiment with Different Fabrics
Not all tension fabrics are equal. Some are heavy and used to block light, especially when hanging banners are suspended from truss systems. Other fabrics are transparent. The use of thin, gauzy fabric diffuses light, allowing images to appear and disappear.
Working with a small space? Use light-colored and semi-transparent tension fabrics to make your trade show display feel larger. Add dynamic lighting and changing colors to draw attention to your small exhibit.
If your exhibit is larger, consider using tension fabrics to create an enclosed space that feels more intimate, but not claustrophobic. This can provide an immersive experience for attendees while keeping your brand front-and-center.
Use fabric that aligns with your brand image, and you can appeal to the right audience and increase your trade show ROI.
Advantages of Tension Fabric Displays
Tension fabrics are durable, flame-resistant, and extremely vibrant due to the dye-sublimation process they go through.
First introduced nearly a decade ago, this process involves applying high heat and pressure to transfer a digital color image onto a knit polyester fabric. Once the dye cools, the image is permanently embedded into the fabric and doesn’t fade easily. The result is bright, eye-catching, and looks spectacular when artfully stretched to fit your exhibit’s aluminum frame.
An attention-grabbing design isn’t the only benefit to using tension fabric displays in your booth. Here are a few additional advantages to using them at a trade show:
Decreased Cost of Shipping
The shipping and handling of heavy materials can cost a lot. Tension fabric displays (sometimes referred to as portable displays and pop-up displays) are lightweight and easy to transport.
Easy Assembly
Time is money at a trade show event. While not every installation is the same, most tension display fabrics are a breeze to assemble. With two people on the job, it will be up and ready to dazzle your audience in no time.
Wrinkle- and Flame-Resistant
With tension fabrics, there is no need to worry about your trade show graphics appearing unprofessional. Wrinkle and flame-resistant, high-quality tension fabrics are safe to use and provide a clean, crisp appearance.
While they are durable, proper care of your tension fabric displays is important. To keep them in pristine condition, consider using an exhibit storage facility—with proper temperature control—when they’re not in action.
A Boost to Your Trade Show ROI
With their dramatic appearance, durability, and ease of customization, fabric trade show displays can cut costs significantly—all while driving traffic to your booth. By slashing costs and increasing leads, you can significantly boost your ROI with the help of simple fabric displays.
How can you maximize this valuable trade show tool for yourself? Read on to learn how to use tension fabric displays to win big at your next trade show appearance.
Use Tension Fabric Displays to Boost Your ROI
Fabric was once a small part of trade show design. Today, it’s a design element that shouldn’t be ignored.
Boost your chances of utilizing dye sublimated tension fabric displays to perfection by partnering with a professional trade show exhibit partner. With our award-winning designers, ProExhibits can help you craft the ideal environment to reach all your objectives at your next trade show.
