Case Study | Client: TVU | Industry: Technology
TVU networks offers broadcast organizations around the globe wireless electronic newsgathering and internet broadcasting solutions. In developing highly effective marketing solutions for a new 40′ X 40′ exhibit, ProExhibits’ challenge was to creatively present TVU’s cutting edge technology while reinforcing their brand. The goal was to showcase TVU’s ability to enable any size broadcaster to overcome the limitations of traditional broadcasting infrastructure, expand distribution to a wider audience, and capture and broadcast live video content in a cost effective way.
Says Eric Chang, TVU’s Vice President of Marketing, “We knew we needed to get above the advertising noise to attract our target market. Enormous signage – a large, 19′-high backlit football header – provided visibility from anywhere on the showroom floor. We were blown away by the entire booth design.” The sleek, modern, and minimalistic design approach incorporated the latest high-tech exhibit design trends in fabric, color, and LED lighting. Central to the visitor’s experience was a large video monitor wall displaying the company’s new Grid solution, devised to maximize flexibility for individual or group demonstrations. Workstations incorporated plex showcases with uplighting to display and highlight products. Primary colors of black, green, and gray were used throughout construction, reinforcing TVU brand colors and logo. Prominent visuals of TVUPack products and images that speak to live broadcast were the main attraction with prominent displays of key marketing messages.
After an exhaustive vendor evaluation process a couple of year’s ago, TVU selected ProExhibits as their ongoing exhibit partner to reflect their growth and product development on the trade show floor. “We found a great partner with ProExhibits,” continues Chang. “They created a flexible, high impact and unique design that has made a huge difference in our trade show efforts. We knew that they had a lot of experience creating booths and managing the build process. We were also very pleasantly surprised at the high level of service we received from them. There hasn’t been any problem that they couldn’t solve for us. They very successfully met our objectives, budget and requirements. The show was a tremendous success.”