Soraa achieves brilliance at Lightfair International 2015 with 30 X 40 island exhibit
Soraa is a world leader well known for driving technology forward in revolutionizing the lighting market. For the Lightfair International 2015 show, they needed an exhibit that would creatively showcase their new products, emphasize superior value and also gain the attention of new prospects while reinforcing current customer relationships. They chose ProExhibits’ experts to design the ultimate environment that would meet their marketing objectives.
Evolving the optimal layout for the 30 X 40 island exhibit would require a significant amount of both technical and creative thinking. Several canopies, in addition to counters for work stations and products, would need to be uniquely positioned to create the perfect flow without overcrowding the booth. Another design challenge was how to showcase lights and display Soraa’s latest products to their best advantage. In this particular trade show, gaining the attention of 30,000 attendees amongst 600 exhibitors would take inventiveness, to say the least. Soraa worked closely with ProExhibits’ design and production teams to maximize the space requirements and effectively generate the ideal setting.
The Ultimate Solution
ProExhibits’ highly-engineered, modular approach provided a successful foundation for the environment Soraa was seeking. The booth was clean and modern, using Sorra’s favored white with splashes of purple added to draw the eye. Central to the exhibit was Soraa’s co-founder Shuji Nakamura’s gold 2014 Nobel Prize in Physics. Professor Nakamura may have single-handedly changed the technological face of the world by inventing the “blue LED” light, which helped to make more efficient and cleaner LEDs possible.
ProExhibits Delivers on the Promise
Soraa’s 30 X 40 island exhibit provided the ultimate solution to launch their new products, increase brand recognition, reveal technological advances, and demonstrate lighting solutions.
The Results in Video