Case Study: Rayovac

Custom rental exhibit adapts to both a 30’ X 30’ and 20’ X 40’ space

Rayovac is a worldwide leader in battery power, backed by a long history of bringing the latest innovations to the hearing care industry, amongst others. Surrounded by a room full of competitors at the world’s largest gathering of audiologists each year, Rayovac’s primary goal is to always visually dominate the show floor. In addition, they sought to successfully showcase state-of-the-art products while maximizing interactions with current and potential customers. They singled out the experts at ProExhibits to deliver superior marketing solutions, on time, and within a firm budget.

Design Challenges

Rayovac prefers the rental option in exhibit developments to gain cost savings while providing the ability to refresh and upgrade their presence year after year. The first challenge presented to ProExhibits was the need to custom design a single trade show exhibit rental solution to accommodate two different space sizes, 30” X 30” and 20” X 40”. Essential within either configuration were presentation alternatives, sometimes private and sometimes in an open environment. Added to these challenges was how to create a structure that was both visually compelling and highly visible from anywhere on the show floor.

The Ultimate Solution

A stunning, elegant self-standing structure was central to ProExhibits’ design solution for Rayovac. The structure’s curved architecture was both unique and compelling, dominating the eye and the competition in all directions. Anchored by two highly visible glass product showcases and a large graphics wall, it was this base that created the ability to position the exhibit into two different-sized dimensions as needed. Within the remaining area, storage, meeting and work areas could then be shaped into the desired environment. The Rayovac logo was beautifully displayed on top of the central structure signage, rounded to reflect the font style. The circular theme was also mirrored in the shape of the booth furnishings, ensuring a cohesive look and feel throughout.  The overall presentation is high tech, contemporary and innovative, all characteristics of Rayovac’s leadership position.