Case Study | Client: FireEye | Industry: Technology
FireEye is the leader in next generation threat protection, stopping advanced malware, zero-day, and targeted APT attacks that bypass traditional defenses. They selected ProExhibits to develop a unique 30′ X 30′ rental solution to showcase their products at an upcoming critical trade show.
ProExhibits designed two sleek, eye catching hanging signs, 30′ in diameter that guaranteed FireEye captured the attention of every show participant. The dynamic feeling incorporated in the signage continued throughout the exhibit, using the same curved lines and color to create an overall contemporary, high tech effect. The layout spoke to comfort and conversation first, allowing visitors to view FireEye’s products in one of four doubled-sided kiosks or to enjoy a presentation open theater style. In featuring cutting edge technology, video was incorporated in several locations, with the goal of attracting passers-by, education and also to invite discovery in the moment.
The overall exhibit effect was visually stimulating and open, yet focused to showcase the brand and deeply engage the audience. Says Dick Wheeler, President of ProExhibits, “Innovation in today’s competitive landscape is an absolute requirement to drive trade show and event attendee engagement and participation. The entire show experience must be compelling in every aspect.”