30′ X 40′ Custom Exhibit Solution
F5 is among the world’s top technology companies, known for cutting-edge product innovation and industry leadership. With a triumphant European show behind them, the company sought the ideal US-based event equivalent, selecting ProExhibits to assure their success in upcoming San Francisco, California events.
The Challenge | F5 products are well known in the IT security and solutions industry. Creating visibility and physical domination on the show floor would require unique design techniques. The incorporation of a new partnership with Cisco was also critical to the viewer’s experience. In addition, F5 needed to showcase their new product performance both in general and in one-on-one discussions that could engage a visitor to share IT security issues.
A sophisticated, sleek booth design and construction housed the perfect marketing environment. Multiple levels of branding provided visitors with easy viewing of the F5 booth location from all directions. Unusual signage attracted and drew in high volume attendance. The booth design encouraged visitors with the openness of the layout, and a welcoming feel for interactions of all kinds. Using flat screen and touch screen demo stations, visitors were wowed with F5’s latest products and solutions. Interactive whiteboards proved a real success with visitors able to sketch on the touch screen, then have their file saved and emailed to them, avoiding paper copies entirely. The event was the perfect platform to illustrate why F5 is at the forefront of technological innovation.