From the big picture to the smallest detail, the amount of careful and meticulous planning done in advance will be the biggest factor in your eventual trade show success. A brief glance at a trade show planning checklist will give you a good idea of the multitude of tasks, large and small, involved in this process, beginning with setting your show budget and ending with following up on all viable leads and calculating your return on investment (ROI) at the conclusion of the show.
However, proper trade show planning requires more than ticking off checklist boxes. Designing and fabricating a successful exhibit requires a mix of knowledge, creativity, and prior hands-on experience. This is where professional and experienced exhibit design companies shine: The best trade show planners have the experience, expertise, and equipment necessary to ensure that every element of your show presence helps accomplish the goals you’ve set. By partnering with a top exhibit design company, you’ll benefit from their skill and base of knowledge during every step of the process, from the initial design consultation through the day of the show and beyond.
The Best Trade Show Planners Help Accomplish Your Goals
Before you begin to plan your trade show exhibit, you should establish your budget, your target ROI, and your specific show goals. Whether you’re debuting a new product, trying to generate leads, or signing new clients on the spot, your objectives will drive the rest of your strategy.
It takes experience and strategic thinking to know which tactics and booth elements will work best to accomplish those goals. As the expert on your brand or product, you most likely have already identified your target audience or customer base. When you partner with an exhibit design firm, your goals will shape their approach to planning a display that will attract that audience.
ProExhibits specializes in creating one-of-a-kind displays designed to wow audiences while keeping your objectives at the forefront. Depending on your goals, your exhibit might include:
- Private or semi-private meeting rooms for deal-signing
- One or more designated areas for presentations and product demonstrations
- Interactive elements to draw in and engage booth visitors
- Comfortable seating areas where visitors can listen to a sales pitch, review your marketing materials, or simply take a quick break from the chaos of the trade show floor.
By their nature, trade show exhibits are confined to a predetermined spot on the venue floor, so exhibit planners must work carefully to make the most out of that limited space. By consulting with you to identify which booth elements are the most necessary for helping you achieve your goals, trade show planners make sure your space is maximized and that all elements work together to make the right impression on your visitors.
The Best Trade Show Planners Have The Best Facilities
Trade show exhibits are large and unwieldy, and exhibit fabrication requires a great deal of space. Trade show graphics, too, are printed on an unusually large scale—think of gigantic signs emblazoned across an entire back wall of a booth, or huge double-sided or circular graphics that dangle from the ceiling above your exhibit where they may be seen from all areas of the trade show floor. If you’re planning on designing and constructing your exhibit with your in-house team, you’ll need to make sure you have the space and equipment to manage it. Long-term post-show storage of your exhibit is also a key consideration if you’re planning on getting multiple uses out of your display.
By availing yourself of the services of professional trade show planners, the headaches of fabricating, shipping, installing, and storing your exhibit and graphics are taken out of your hands. ProExhibits has state-of-the-art facilities capable of handling all these requirements, including a 65,000-square-foot headquarters with production facilities and a showroom, plus an additional 50,000-square-foot storage facility. We also have a network of more than 200 trade show specialists worldwide and can ship, install, dismantle, and store exhibits anywhere on the planet.
The Best Trade Show Planners Pair Strategy and Creativity
World-class craftspeople and artisans work for ProExhibits, all in the service of ensuring a smooth and successful experience for each of our clients at every show. We extensively consult with exhibitors to make sure they’re informed and satisfied at every stage of the process. Decades of experience have helped us know what’s required before, during, and after the event. As a premier event and exhibit company, our services go beyond designing and fabricating exhibits; depending on your needs, we can also help you shape your show marketing strategy, plan and manage your corporate events, and staff your booth on event day.
The Best Trade Show Planners Keep Getting Better
The event and exhibit planners at ProExhibits are experienced and knowledgeable professionals who stay up to date on the latest trade show trends. As proud as we are of our past work, we’re always striving to make each new exhibit even better. That’s one of the reasons why we solicit client feedback about every stage of the design experience after each and every trade show. This feedback helps our exhibit designers, fabricators, and other contributors create consistently top-level work, and it helps us stay on top of our game. We’re proud to have maintained a customer satisfaction rating greater than 99% for decades.
ProExhibits is an Exhibitor Media Group Top 40 exhibit producer and multi-year Event Marketer Fab 50 fabricator. If you have a trade show or event on your calendar and would like to work with the best trade show planners, we’d like to hear from you.