When planning and executing your trade show strategy, the return on your investment is going to be foremost on your mind. How do you make sure the show pays off? To prime yourself for success, you’ll need to connect with the right audience and convert that connection into leads, sales, or increased awareness of your brand or product. Whatever your goals, your trade show booth must be specifically designed to attract the attention of your target audience. A custom-made display designed and built by an experienced and professional design company is the best way to make sure your trade show booth is a success.
Trade Show Booth Builders Plan Ahead
When you work with a professional trade show booth design company, a great deal of careful planning takes place before the start of construction. As a first step, a creative director will consult with you to discuss your show goals and options before coming up with a design proposal. Designers will create a to-scale rendition of your proposed booth, often in the form of a 3D rendering, which will be shown to you for your approval. After you’ve had a chance to review and approve your design, and after all your questions and concerns have been addressed, a team of skilled designers and builders will start the fabrication process. All that careful pre-construction planning ensures that everyone is on the same page before building begins in earnest.
Trade Show Booth Builders Work With the Best
When you work with professional trade show booth builders, you should expect top-notch work from experienced artisans and craftspeople. You should also expect a hassle-free experience from start to finish: In addition to booth design and manufacturing, your design company can handle all logistical matters, such as transporting your booth to the venue and making sure all components are installed correctly, so that the finished product on the trade show floor lives up to—or exceeds—all the promise of that initial design.
ProExhibits has over thirty years of experience in getting trade shows right. Our 65,000-square-foot headquarters in Fremont, California includes a state-of-the-art production facility and a showroom. Along with our skilled in-house team, we work with more than 200 expert support specialists. That extensive worldwide network of trade show specialists allows us to build the best possible custom booth to suit your specific show goals. Our booths are meticulously constructed using a wide variety of top-quality materials, with great attention paid to every detail. Wherever you’re exhibiting, you’ll know your display will be designed, fabricated, and installed by the best.
Trade Show Booth Builders Use Space Wisely
Even if you’ve reserved the biggest space in the event venue, you still want every square foot to count. Your trade show booth builders should keep your goals and your space equally in mind while creating each part of your display, beginning with the floor plan. Product demonstrations and presentations will require a dedicated area and may need to include seating. You might want some of your square footage devoted to a private or semi-private meeting room, so that deals may be made and finalized on the spot. A successful trade show booth will feature a floor plan that accommodates all your specific needs.
When you work with an experienced professional design company like ProExhibits, your trade show booth builders won’t give you a one-size-fits-most cookie-cutter design. They’ll evaluate your goals and needs, then come up with a plan to make sure each booth element is in harmony with all the others. From the smallest detail on up, your booth will be designed and built to fit your goals and make the right impression on your target audience.
Trade Show Booth Builders Design To Draw The Eye
While it’s necessary for an exhibit to use space effectively, it also needs to attract attention. It’s one thing to look good as a design on a computer monitor; it’s another thing entirely to stand out on event day in the middle of an overwhelming sea of visual information. Partnering with a professional design company with a proven track record of creating eye-catching exhibits is a great way to ensure your booth won’t get lost in the crowd.
ProExhibits-designed displays are purpose-built to engage visitors, showcasing both creativity and functionality. Your exhibit will be in the hands of event marketing and production professionals. While our craftspeople construct your booth, our experienced in-house graphic designers will create the signage that accomplishes your goals on the scale needed to make an impression. Gigantic high-resolution signs and banners will showcase your logo and brand message to a receptive audience.
Trade Show Booth Builders Design For All Your Goals
Your trade show goals should dictate your booth design strategy. If you’re focused on unveiling a never-before-seen product at the show, you’ll want to dedicate one or more booth areas to demonstrations; if you want to convey your company’s technical expertise, you’ll probably need an impressive audio-visual presence. Want to land franchisees based on a store concept? How better to do that than with a detailed store replica?
Goal-driven designs like these are geared to connect with show visitors. Instead of shoehorning unrelated gimmicks into a standard-issue booth, a professional trade show booth design company like ProExhibits will work from the initial consultation to create a display that delivers the results you want. Whether your brand is homey or high-tech, a skillfully-designed booth should enable your potential clients to grasp your concept right away—and be drawn in to learn more.
Custom Trade Show Booth Builders Budget Tactic: Rentals
If you need to stretch your budget for a specific show, or if you simply don’t want to deal with long-term exhibit storage and the logistics of transportation and shipping, you may wish to consider a custom-designed trade show exhibit rental. At ProExhibits, our rental exhibits are made by the same teams of expert designers and craftspeople with the same level of attention and award-winning quality as our purchased exhibits.
Rentals give you the opportunity to display at multiple shows simultaneously, or to exhibit on a larger scale than your show budget would ordinarily accommodate. Rentals are also a great option if you want to test the efficacy of different design concepts over a series of shows.
To smash your trade show goals, make sure your exhibit is created and executed with your intended audience in mind from the start. Anything less is a missed opportunity. While you may be able to handle your booth design and construction on your own, the process of creating a successful trade show exhibit is a difficult and complicated one. Relying upon the years of expertise and experience that a professional company can pour into your design relieves you of all that difficulty while making sure you end up with the exhibit that best suits your needs.