Strategy, Layout, and Exhibit Solutions for Healthcare Technology Exhibitors

A successful HIMSS 2027 booth must do more than look impressive. It needs to explain complex healthcare technology quickly, support reliable product demonstrations, accommodate different decision-makers, and move qualified prospects toward a useful next step.

That combination requires strategy before aesthetics. The right design starts with the commercial outcome, translates it into an attendee journey, and then aligns the booth layout, messaging, technology, staffing, and lead capture process around that journey.

For healthcare technology exhibitors, the challenge is especially demanding. Solutions may involve technical integrations, clinical workflows, security requirements, interoperability, operational improvements, or financial outcomes. Buyers often arrive with different priorities, levels of technical knowledge, and authority. A booth that treats every visitor the same can generate traffic without generating enough qualified opportunities.

This guide explains how to plan a HIMSS 2027 exhibit that supports clear storytelling, productive demonstrations, qualified conversations, dependable execution, and measurable pipeline.

What a High-Performing HIMSS 2027 Booth Should Accomplish

HIMSS exhibitors compete for attention in an environment filled with software platforms, devices, data visualizations, consulting services, and technology demonstrations. Visual distinction matters, but it is only the first step.

An effective HIMSS trade show booth should help your team:

1. Attract relevant attendees. Your design and headline should signal who the solution is for and what problem it addresses.
2. Orient visitors quickly. Attendees should understand where to go for a demonstration, conversation, or meeting.
3. Make complex value understandable. Messaging and demos should translate technical capabilities into clinical, operational, financial, or patient-centered outcomes.
4. Support multiple conversations. The layout should allow staff to engage prospects without blocking entrances or disrupting demonstrations.
5. Qualify interest efficiently. Staff and lead capture tools should identify role, need, timing, buying context, and next action.
6. Create a credible experience. AV, lighting, graphics, furniture, and technology should reinforce trust rather than distract from the solution.
7. Reduce execution risk. Shipping, installation, electrical service, internet, AV testing, storage, and dismantle should be planned as parts of the exhibit strategy.
8. Produce measurable outcomes. Booth performance should connect to qualified meetings, sales opportunities, pipeline, and program learning.

These requirements should become part of the creative brief before a floor plan or rendering is approved.

Start With Business Outcomes, Not Booth Features

It is easy to begin planning with a wish list: a large video wall, private meeting rooms, demo counters, overhead signage, hospitality, or an interactive experience. Those elements may be useful, but they should follow the event strategy.

Begin by identifying one primary commercial goal for HIMSS 2027. Possible goals include:

• Launching a new healthcare technology product
• Generating qualified opportunities in a target market
• Scheduling meetings with named accounts
• Expanding relationships with existing customers
• Demonstrating a complex workflow or integration
• Building awareness in a new healthcare segment
• Supporting partners or channel relationships
• Recruiting potential employees or strategic partners

A booth can support several goals, but it should not give every objective equal weight. A launch-focused exhibit may devote more space to scheduled presentations and demonstrations. An account-based program may prioritize meeting rooms and hosted experiences. A pipeline-focused exhibit may emphasize fast qualification, repeatable demos, and immediate meeting scheduling.

Turn goals into measurable KPIs

Attendance and badge scans provide context, but they do not show whether the exhibit created business value. Establish metrics that reflect the intended result.

Useful HIMSS booth KPIs can include:

• Pre-scheduled meetings completed
• Target accounts engaged
• Product demonstrations delivered
• Qualified leads captured
• Sales-accepted opportunities created
• Follow-up meetings booked during the show
• Pipeline influenced or sourced
• Cost per qualified lead
• Conversion rate by engagement type
• Existing customer conversations completed

Define each metric before the show. If a qualified lead must have a documented use case, relevant role, buying window, and agreed next step, make those fields part of the lead capture workflow.

Write the attendee journey before drawing the layout

A practical attendee journey can be summarized as:

Attract → Orient → Engage → Qualify → Convert

Each stage should have a physical or visual counterpart in the booth:

• Attract: elevated identity, clear headline, lighting, motion, or visible activity
• Orient: open entrances, readable signs, recognizable demo zones, and staff positioning
• Engage: guided demos, interactive tools, product displays, or focused conversations
• Qualify: trained staff, discovery questions, and structured lead capture
• Convert: meeting scheduling, content delivery, follow-up ownership, or movement into a deeper consultation

This process helps prevent an exhibit from becoming a collection of attractive features with no coherent conversion path.

Understand the HIMSS Healthcare Technology Audience

Healthcare technology buying groups are rarely simple. A single opportunity may involve executives, clinicians, IT leaders, security teams, operations leaders, finance, procurement, and end users. Each stakeholder may evaluate the same solution through a different lens.

For example:

• A health system executive may focus on strategic impact and financial outcomes.
• A clinician may care about usability, workflow, and patient experience.
• An IT leader may evaluate integration, implementation, support, and scalability.
• A security leader may ask about risk, privacy, access, and governance.
• An operations leader may want proof of efficiency and adoption.
• Procurement may focus on cost, requirements, and implementation risk.

A strong HIMSS 2027 booth does not attempt to place every message on one graphic. It creates layers of information.

Use a layered message system

The first layer should work from the aisle. It should communicate a meaningful outcome in a few seconds. Avoid relying only on broad claims such as “transforming healthcare” or “innovating the future.” Those statements do not help an attendee decide whether the booth is relevant.

The second layer should provide context. Supporting graphics or digital content can identify the audience, use case, or differentiator.

The third layer belongs in the demonstration or sales conversation. This is where teams can discuss functionality, integrations, evidence, implementation, and fit.

A useful message hierarchy includes:

1. Outcome: What improves for the customer?
2. Audience or use case: Who benefits, and in what situation?
3. Differentiation: Why is this approach meaningfully different?
4. Proof: What demonstration, result, or example supports the claim?
5. Next step: What should an interested attendee do?

This structure keeps the exhibit readable while still supporting complex conversations.

HIMSS 2027 Booth Layout Strategy

A booth layout is a working system. It determines how many people can enter, how easily staff can engage them, whether demos remain visible, and where qualified conversations can continue.

The correct layout depends on booth size, aisle exposure, expected traffic, demonstration format, staffing level, and meeting goals. Still, most healthcare technology exhibits need some combination of five functional zones.

1. Attraction and orientation zone

The perimeter should help attendees understand the brand without requiring them to step inside. Keep key sightlines open and avoid placing tall counters, dense furniture, or staff clusters at the entrance.

Effective orientation elements can include:

• A clear overhead or elevated brand identifier where regulations allow
• One outcome-focused headline visible from the aisle
• A visible demonstration moment
• Lighting that distinguishes products and conversation areas
• Simple directional cues for demos or scheduled sessions

An open booth does not have to be empty. It needs intentional entry points and enough visual information to help visitors choose a path.

2. Qualification zone

Not every attendee needs a full demonstration. A brief discovery conversation can determine whether the visitor should be directed to a demo, specialist, meeting area, partner representative, or digital resource.

Position trained greeters or business development staff near the front without creating a barrier. A compact counter can support scanning and scheduling, but it should not become a reception desk that makes the space feel closed.

Qualification prompts might address:

• Organization type and size
• Attendee role
• Current workflow or problem
• Existing technology environment
• Project timing
• Level of interest
• Desired next step

The purpose is not to interrogate visitors. It is to make the interaction more useful for both sides.

3. Demonstration zone

Healthcare technology demonstrations often drive the exhibit experience. They also create some of the greatest layout and operational risks.

A demo area should provide:

• Clear viewing angles
• Enough room for the presenter and participants
• Reliable power and connectivity
• Controlled audio
• Screen placement that reduces glare
• Cable management
• Storage for supporting equipment
• A fallback plan if live systems fail

Avoid positioning the main demo directly across the entrance if the audience will block access. For repeated demonstrations, consider placing the presenter deeper in the booth with viewers facing inward. This allows a crowd to form without spilling as easily into the aisle.

For one-to-one software demos, use several smaller stations rather than one dominant screen. For theater-style presentations, define where the audience will stand or sit and preserve a route around the session.

4. Consultation and meeting zone

Some conversations require more time or privacy. The degree of enclosure should match the type of meeting.

• Open seating works for short discovery conversations.
• Semi-private areas support detailed discussions while preserving visibility.
• Enclosed rooms may be appropriate for scheduled executive or customer meetings.

Private rooms consume significant square footage and can make a booth feel closed. Before adding one, estimate how many meetings it will actually host and whether nearby hotel or venue space could meet the need.

Acoustic privacy also matters. Walls alone may not create a productive meeting environment if a theater, video wall, or loud activation sits nearby. Separate quiet and high-energy functions whenever possible.

5. Support and storage zone

Storage is essential but should not dominate the footprint. Plan space for personal items, literature, cleaning supplies, giveaways, replacement technology, and refreshments. Specify what will be stored and how often staff need access.

Technology support deserves special consideration. Network devices, AV controls, charging equipment, and backup hardware need ventilation and accessible service paths. Concealing technology without preserving access can turn a small issue into a long interruption.

Layout Guidance by Booth Size

10×10 booths

A 10×10 HIMSS booth should communicate one primary idea and support one main engagement motion. Trying to include several demo stations, lounge seating, storage, and a large reception counter will usually create congestion.

A practical arrangement includes:

• A strong rear graphic with one outcome-focused message
• One compact demonstration station
• Open front corners
• Minimal furniture
• Integrated storage
• Mobile lead capture rather than a fixed scanning desk

Staffing should also match the footprint. Too many team members can make a small booth feel inaccessible.

10×20 booths

A 10×20 footprint can support two defined activities. Common combinations include two demo stations, a demo plus consultation area, or an open product experience plus lead capture point.

Use the longer sightline to create a sequence. Visitors might encounter the headline first, see a demonstration in the center, and continue to a conversation area. Keep at least one route open through the booth.

20×20 booths

A 20×20 island or peninsula gives exhibitors more flexibility, but openness must be balanced with control. Four open sides can attract traffic while making it difficult to establish a clear journey.

A central architectural element can organize the footprint and support branding, storage, screens, or utilities. Surround it with distinct engagement zones. For example:

• Two sides for demonstrations
• One side for rapid qualification
• One side for consultations
• Central storage and technology support

Avoid filling every edge with counters. Preserve diagonal sightlines so attendees can understand the experience before entering.

20×30 and larger exhibits

Larger booths can support theaters, multiple solution areas, hospitality, executive meetings, and partner experiences. They also require stronger wayfinding and more detailed staffing plans.

Organize large exhibits around a central story rather than allowing each product team to create an independent mini-booth. Shared visual standards, coordinated demo schedules, and consistent qualification criteria make the experience feel unified.

Map expected capacity for each zone. A large theater may draw attention, but it can also overwhelm meeting areas or absorb space that would produce more qualified conversations through smaller demos.

Design Better Healthcare Technology Demonstrations

A HIMSS demo should prove one relevant point quickly, then allow interested visitors to explore more deeply. Long feature tours often lose attendees before the most valuable information appears.

Build demos around use cases

Start with a recognizable problem or workflow. Show what changes for the user, patient, organization, or care team. This approach makes technical functionality easier to understand and remember.

A concise demo structure is:

1. Establish the use case.
2. Identify the current friction or risk.
3. Show the critical workflow.
4. Explain the resulting outcome.
5. Ask a qualification question.
6. Offer a relevant next step.

Develop different paths for executives, technical evaluators, clinicians, and operational users. The underlying platform may be the same, but the emphasis should reflect the visitor’s priorities.

Control demo length and throughput

Match demo length to traffic patterns and qualification goals. A three-minute overview can serve aisle traffic. A 10-minute guided demonstration can support a qualified prospect. A longer technical session may be scheduled for a quieter time or separate environment.

Track practical capacity. If a station can deliver four demonstrations per hour and the exhibit has three stations, the theoretical maximum is 12 sessions per hour. Breaks, transitions, troubleshooting, and qualification will reduce that number. Planning from realistic capacity prevents lines and frustrated staff.

Plan for technology failure

A sophisticated booth can lose credibility if its primary demo fails. Build redundancy into the plan:

• Use locally stored backup content where appropriate.
• Prepare a recorded demo or guided visual walkthrough.
• Test equipment under show-floor conditions.
• Bring approved spare cables, adapters, remotes, and input devices.
• Define who owns troubleshooting.
• Document restart and recovery procedures.
• Confirm internet requirements and do not assume basic venue access will support the experience.

The goal is not to eliminate every possible issue. It is to keep one technical problem from stopping attendee engagement.

AV, Accessibility, Privacy, and Trust Considerations

Healthcare audiences expect professionalism and credibility. Exhibit choices should reinforce those expectations.

AV and sound

Large screens can improve visibility, but size alone does not improve communication. Design content for viewing distance and short attention spans. Use readable type, limited on-screen text, strong contrast, and visual demonstrations rather than presentation slides filled with detail.

Sound should be contained. Directional audio, headsets, smaller speakers, or scheduled presentations can reduce interference between zones. Test whether staff can conduct normal conversations while the primary AV experience is running.

Accessibility

Design the experience so more visitors can participate comfortably. Consider:

• Routes and openings that accommodate mobility devices
• Demo controls and screens at usable heights
• Seating options for longer conversations
• Captioned video content
• High-contrast graphics and readable type
• Alternatives to audio-only explanations
• Flooring transitions that reduce trip hazards

Accessibility should be part of initial space planning, not a late adjustment.

Privacy and responsible demonstrations

Healthcare technology exhibitors should evaluate what information appears on screens and how demonstrations are conducted. Use approved demo environments and content. Avoid exposing sensitive or inappropriate information on displays visible from the aisle.

The booth team should align with internal legal, security, and compliance stakeholders on approved claims, examples, data, and workflows. Exhibit design cannot replace those reviews, but it can support them by defining where and how content appears.

Custom, Rental, Modular, or Hybrid Exhibit Solutions

The right build approach depends on more than the HIMSS 2027 footprint. Evaluate the full event program, brand requirements, timeline, storage needs, expected reuse, and tolerance for change.

Rental exhibit

A rental can be a strong choice when:

• HIMSS is a one-time or infrequent event
• The timeline is compressed
• The company wants to avoid owning and storing the full structure
• The booth footprint may change
• The team wants a professionally designed environment without a long-term asset commitment

Rental does not have to mean generic. Graphics, finishes, layouts, lighting, and selected custom elements can create a brand-specific experience.

Custom exhibit

A fully custom exhibit may fit when:

• The brand needs a distinctive architectural identity
• The program has predictable reuse opportunities
• The experience requires specialized demonstration infrastructure
• Ownership supports the long-term financial model
• The company wants greater control over materials and structural features

Custom ownership also creates responsibilities for storage, maintenance, refurbishment, shipping, and adaptation. Evaluate total lifecycle cost rather than the fabrication price alone.

Modular exhibit

Modular systems can support teams that attend multiple events or use different footprints. Components may be reconfigured, resized, or refreshed with new graphics.

Modularity is most valuable when it is planned around actual future configurations. Identify likely footprints and draw each version before approving the system. A structure that technically fits several spaces may not preserve the same messaging, demo capacity, or attendee flow.

Hybrid exhibit

A hybrid approach combines rented or modular structural components with custom brand elements. It can offer differentiation while preserving flexibility.

A HIMSS hybrid exhibit might use rental walls and meeting rooms, reusable custom demo kiosks, branded lighting features, and event-specific graphics. This approach can work well for multi-show programs that need consistency without owning every component.

A practical decision framework

Ask these questions before selecting an exhibit model:

1. How many shows will use the exhibit?
2. What footprints must it support?
3. Which elements need to be distinctive or specialized?
4. How likely are messaging and product changes?
5. What is the planning timeline?
6. Who will store, maintain, and manage owned assets?
7. What are the estimated multi-year costs?
8. Which option best supports the attendee experience and business goal?

ProExhibits offers custom, rental, modular, and hybrid approaches, allowing the solution to follow the program requirements rather than forcing every exhibitor into one model.

Build a Complete HIMSS 2027 Exhibit Budget

Booth structure is only one part of the total investment. A useful budget should distinguish exhibit costs from show and venue costs while accounting for both.

Budget categories can include:

• Exhibit space and registration
• Strategy and creative design
• Rental or fabrication
• Graphics and content production
• Flooring and furniture
• AV hardware and production
• Electrical service
• Internet and network requirements
• Rigging and overhead signs where permitted
• Freight and shipping
• Drayage or material handling
• Installation and dismantle labor
• Cleaning and waste removal
• Storage and asset management
• Travel and staffing
• Promotional items and hospitality
• Lead capture technology
• Insurance and contingency

Review what each quote includes. A lower exhibit quote may exclude freight, labor management, AV, show services, or storage. Compare total program scope rather than headline price.

Control costs through design decisions

Cost control should protect the functions that produce results. Potential strategies include:

• Concentrating custom details in high-visibility areas
• Using lightweight materials where suitable
• Reducing unnecessary shipping volume
• Designing reusable graphics and components
• Simplifying flooring transitions
• Confirming electrical and internet needs early
• Submitting service orders before discount deadlines
• Building multiple footprints from a shared component kit
• Limiting enclosed rooms to validated meeting demand
• Testing demos before equipment ships

Early planning creates more options. Late changes can affect fabrication, graphics, freight, labor, and show-service costs simultaneously.

Lead Capture Should Be Designed Into the Booth

Lead capture is not merely a scanner at the exit. It is the process that connects an attendee interaction to an accountable next step.

The physical layout, staffing model, qualification questions, and CRM workflow should reinforce each other.

Capture context, not just contact information

Useful fields can include:

• Role and organization type
• Primary use case
• Current challenge
• Solution interest
• Project stage or timing
• Technical or integration requirement
• Buying-team involvement
• Requested follow-up
• Assigned owner

Keep the form short enough to use consistently. Use conditional fields when different interactions require different information.

Match capture to the interaction

A visitor who watches a short presentation may require a different follow-up than a named-account executive who completes a technical demo. Define engagement types and corresponding follow-up actions.

For example:

Engagement	Data captured	Next action
Aisle conversation	Role, interest, permission	Relevant nurture content
Product demo	Use case, timing, requirements	Sales or specialist follow-up
Executive meeting	Opportunity context, stakeholders	Account plan action
Existing customer consultation	Current use, issue, expansion interest	Customer team follow-up

Establish follow-up ownership before HIMSS

Determine how leads will enter the CRM, how duplicates will be handled, who receives each lead type, and when follow-up must occur. Test the process before the event.

A large scan total is not a success if the sales team receives incomplete records without context. Better qualification can produce fewer leads while creating more credible pipeline.

Plan Staffing Around the Layout

Even a well-designed booth can underperform when staff roles are unclear. Assign responsibilities by zone and interaction type.

Potential roles include:

• Greeters and traffic directors
• Qualifiers
• Product demonstrators
• Technical specialists
• Account executives
• Executive hosts
• Lead capture support
• Booth or operations manager

Create shift schedules that maintain coverage without overcrowding the booth. Team members who are not actively staffing should avoid gathering near entrances, counters, or demo stations.

Training should cover:

• The primary event goal
• Target audiences and priority accounts
• Core message and approved claims
• Qualification questions
• Demo paths and handoffs
• Lead capture requirements
• Meeting schedules
• Escalation procedures
• Technology recovery plans
• Booth etiquette

Rehearse the handoff from greeter to demonstrator to sales representative. Attendees should not need to repeat the same information to several people.

Reduce Shipping, Installation, and Show-Site Risk

Operational reliability influences exhibit performance. A late shipment, missing cable, incorrect electrical order, or rushed installation can compromise the experience before the show opens.

Develop an execution plan that includes:

• Approved floor plans and engineering requirements
• Exhibitor manual deadlines
• Freight routing and delivery dates
• Advance warehouse or direct-to-show strategy
• Crate and inventory documentation
• Installation sequence
• Electrical, internet, rigging, and AV orders
• On-site contacts and decision authority
• Demo testing and content approval
• Daily booth inspection
• Dismantle and return-shipping instructions
• Storage or next-event routing

Assign one accountable owner for the full plan. Fragmented responsibility can create gaps between the exhibit builder, carrier, labor team, AV provider, venue, and internal stakeholders.

ProExhibits supports the exhibit lifecycle from strategy and design through fabrication or rental, shipping, installation and dismantle, storage, and event logistics. The company reports supporting more than 140 trade shows and 170 brands in 2025 and brings more than 30 years of industry experience to custom exhibit programs.

A Practical HIMSS 2027 Planning Timeline

Actual deadlines should be confirmed through official HIMSS exhibitor materials and venue documentation. The following sequence provides a planning framework.

Nine to twelve months before the event

• Define goals, audiences, KPIs, and budget range.
• Review prior event performance.
• Confirm expected footprint and location.
• Select an exhibit partner.
• Determine whether to rent, build custom, use modular components, or combine approaches.
• Identify major demo and meeting requirements.

Six to nine months before the event

• Approve the strategic brief and initial concept.
• Develop the floor plan and attendee journey.
• Confirm product launch and messaging priorities.
• Map AV, internet, electrical, and rigging needs.
• Begin content and demonstration planning.
• Model other show footprints if the exhibit will be reused.

Three to six months before the event

• Finalize design details and graphics.
• Confirm show services and logistics.
• Develop lead capture fields and CRM routing.
• Build staffing and meeting plans.
• Produce presentations and demo content.
• Review accessibility, privacy, security, and approved claims.

One to three months before the event

• Test demonstrations and AV.
• Train booth staff.
• Confirm freight, installation, and dismantle plans.
• Audit service orders and deadlines.
• Schedule priority meetings.
• Prepare backup content and equipment.
• Conduct a final lead workflow test.

During and after HIMSS 2027

• Hold daily staff briefings.
• Monitor traffic, demo volume, and meeting completion.
• Resolve operational issues quickly.
• Review lead quality each day.
• Begin priority follow-up promptly.
• Compare results with KPIs and document improvements for the next event.

How to Evaluate a HIMSS Exhibit Partner

The right partner should connect creative design with business strategy and execution. Ask potential providers how they approach:

• Event goals and KPIs
• Audience and attendee journey planning
• Healthcare technology demonstrations
• AV and interactive integration
• Custom, rental, modular, and hybrid options
• Multi-show flexibility
• Transparent cost categories
• Freight and show services
• Installation and dismantle
• Storage and asset management
• On-site issue resolution
• Post-show performance review

Review whether the partner can explain why each major design choice supports an event goal. Attractive renderings are important, but they should be accompanied by a workable plan for traffic, demos, meetings, staffing, technology, and logistics.

ProExhibits provides strategy, exhibit design, fabrication, rental options, and lifecycle support. Its approach begins with goals, attendee experience, lead quality, and measurable results rather than treating the booth as an isolated visual project.

Related Resources

Healthcare Technology Concepts That Drive Qualified Conversations

HIMSS 2027 Exhibit Rentals vs. Custom Booths

Frequently Asked Questions

When should we begin planning a HIMSS 2027 booth?

Begin strategic planning nine to twelve months in advance when possible, especially for a custom exhibit, large footprint, complex demonstration environment, or product launch. A rental or modular solution may support a shorter schedule, but early planning still creates more design, service-order, and logistics options.

Should we rent or purchase a custom HIMSS exhibit?

Renting can fit a one-time event, changing footprint, compressed timeline, or asset-light program. A custom purchase may make sense when the structure will be reused and distinctive architecture or specialized infrastructure is important. Modular and hybrid approaches can provide a middle path. Compare total lifecycle cost, not just the initial quote.

How many demo stations should a HIMSS booth include?

Base the number on expected demand, average demo length, staffing, and footprint. Calculate realistic hourly capacity and leave room for qualification and transitions. Several focused stations may outperform one large station if visitors have different use cases.

How can a healthcare technology booth avoid traffic bottlenecks?

Keep entrances open, move stationary demos away from primary entry points, preserve circulation routes, and separate qualification from deeper conversations. Test the layout using expected visitor and staff counts rather than evaluating an empty floor plan.

What should a HIMSS lead capture form include?

Capture enough context to support useful follow-up: role, organization, use case, need, timing, product interest, and agreed next action. Avoid collecting unnecessary fields that slow conversations or lead to inconsistent adoption.

How should we budget for a HIMSS exhibit?

Include the exhibit, space, show services, AV, electrical, internet, freight, drayage, labor, storage, staffing, travel, lead capture, and contingency. Ask providers to clarify inclusions and exclusions so competing quotes can be compared on the same scope.

Can one HIMSS exhibit adapt to other healthcare events?

Yes. Modular and hybrid systems can be designed for several footprints, but each configuration should be planned in advance. Confirm that messaging, demo capacity, storage, accessibility, and traffic flow remain effective in every version.

Plan Your HIMSS 2027 Exhibit Around Measurable Results

HIMSS 2027 booth design should connect brand impact with practical performance. The strongest exhibit will help the right attendees recognize relevance, understand the solution, experience meaningful proof, and move into a qualified next step.

That requires coordinated decisions about strategy, layout, demonstrations, messaging, build type, lead capture, staffing, budget, shipping, and installation. When those decisions are made together, the booth becomes more than a physical presence. It becomes a working environment for customer conversations and pipeline creation.

ProExhibits designs and manages custom, rental, modular, and hybrid trade show exhibits with support spanning strategy, fabrication, shipping, installation and dismantle, storage, and event logistics.

Request a consultation to discuss your HIMSS 2027 goals, footprint, timeline, budget, demonstration requirements, and exhibit options.