In the travel industry it’s vital to stay abreast of best practices, current trends, and customer preferences. There’s no better way to keep up with the competition than keeping a close eye on what they’re up to! Travel trade shows offer the chance to do just that, plus network, generate leads, and learn about and teach others about opportunities in the global travel market.
1. Global Business Travel Association in Orlando, FL
Global Business Travel Association (GBTA) is one of the biggest business travel expo events on the calendar, with 465 exhibitors and over 7,000 attendees from more than 50 countries.
This event is too good to pass up! But don’t take our word for it…
GBTA notes that 95% of travel buyer attendees say the event influences which suppliers they choose to work with. Seventy percent of buyers say they’re looking for new suppliers at GBTA, and those buyers choose an average of three new suppliers each.
The GBTA event offers a stellar education and speaker lineup every year, ensuring attendees always have something incredible to look forward to:
- Five days of general and education sessions in professional development, including the Global Leadership Program
- Three-day expo
- More than 100 educational events in both fundamental and advanced tracks
- Stellar speakers like Billie Jean King, Kevin O’Leary, and Joe Walsh
Previous years’ panels have included:
- Successful Women Leading in Business Travel
- Challenges of Security in Today’s Volatile World
- Turning the Tables – Buyers Take Center Stage
- The Impact of Industry Consolidation on Business Travel
In 2021, the GBTA Expo runs from July 17 to 21 in Orlando. This event is always a stand-out, and attendees and exhibitors are looking forward to bigger and better in 2021!
Health and Safety Information
Event organizers are implementing a number of new precautions for 2021 to ensure that everyone can safely enjoy the event. All attendees will be required to wear masks, and masks and hand sanitizer will be provided by GBTA. Other safety measures will include:
- Sanitizer stations
- A no-touch policy
- Distancing guides
- Enhanced cleaning protocols
- Limited attendance for sessions
- An isolation room
- An on-site medical team
LEARN MORE: https://convention.gbta.org/
2. IMEX America in Las Vegas, NV
IMEX America is a big deal in the business meetings sector of the global travel industry. This event is immense, with 2.25 million square feet of exhibition space and more than 3,500 exhibitors.
IMEX America also includes:
- More than 4,200 buyers and decision-makers from over 130 countries – More than two-thirds of hosted buyers have budgets over $1 million.
- Over 180 education and networking events – These include small-group sessions, expert clinics, research groups, and seminars.
- Previous keynote speakers include Phil Hansen, Julius Solaris, Kelly McDonald, Michele Gielan, and Paul Smith.
- A free online appointment system to help you schedule meetings and events.
- Smart Monday, an IMEX-hosted event for all registered attendees – Smart Monday (November 8) is a day of free education and networking and social events.
In 2021, IMEX America runs from November 9 to 11 at Mandalay Bay in Las Vegas.
LEARN MORE: https://www.imexamerica.com/
3. The New York Times Travel Show in New York, NY
The NYT Travel Show is for consumers rather than corporate attendees, as its more than 700 exhibitors are global travel vendors from over 175 countries. This wide-ranging travel expo also features over 280 industry speakers and experts and more than 100 cultural presentations from the global village.
Well over 35,000 consumers and travel industry professionals attend the show every year. This makes it a can’t-miss event for exhibitors who are serious about tapping into the global travel market. As well as the hundreds of consumer-oriented events, there are more than 40 seminars and niche topics tailored towards travel trade professionals. This is one event where there really is something for everyone!
Having decided to cancel rather than postpone the 2021 show, event organizers have landed on 2022 for the next New York Times Travel Show.
LEARN MORE: http://nyttravelshow.com/
4. Travel & Adventure Show® in Los Angeles, CA
Like the NYT Travel Show, LA’s Travel & Adventure Show is geared towards the world tourism and travel industry. The exhibitors include travel vendors, tour operators, and other customer-facing professionals. For exhibitors, it’s a prime chance to interact with large numbers of consumers and build brand awareness.
The LA Travel & Adventure Show is one of the country’s biggest consumer travel trade shows, with tens of thousands of visitors every year. This travel expo features more than 350 worldwide destinations, and even more vendors. There are also seminars, cultural demonstrations, and other family-friendly activities. It’s the perfect tourist trap for travel-loving people of all kinds—and a must for consumer-oriented vendors.
The LA Travel & Adventure Show runs from March 6 to 9, 2021 at Los Angeles Convention Center (South Halls JK) in LA.
Health and Safety Information
The LA Travel & Adventure Show will offer hand sanitization stations on-site. In addition, cleaning protocols and HVAC systems have been updated and enhanced to improve cleanliness and air quality.
LEARN MORE: https://travelshows.com/shows/los-angeles/
5. International Travel Goods Show in Las Vegas, NV
The International Travel Goods Show features over 200 exhibitors and 4,800 attendees from more than 35 countries. This makes it the place to go for vendors and buyers in the travel merchandise industry. This trade fair is hosted by the Travel Goods Association, which includes manufacturers, distributors, suppliers, and retailers of travel products, consumer and business luggage, and business and travel accessories.
The event features 2,000 product lines and 40,000 products, and every year it sets tones and trends for the travel seasons to come. With products for everyone from solo backpackers to adventure-seekers to tourists and business travelers, this event offers opportunities for travel goods vendors and buyers of all stripes.
The International Travel Goods Show was previously scheduled for February 2021, but this event has been canceled. The next event is scheduled for March 2022. Check the website below for updates.
LEARN MORE: http://thetravelgoodsshow.org/
6. U.S. Travel Association’s IPW® in Anaheim, CA
IPW showcases the best of the U.S. and works to strengthen the country’s reputation as a leading travel destination. This event is the U.S.’s biggest inbound travel industry trade expo, resulting in $5.5 billion in travel into the country.
Planning is underway for the 2021 event, and if 2019 is anything to go by, it’ll be a big one! Expect thousands of exhibitors and attendees, including domestic and international buyers.
To prepare for the show, exhibitors and attendees can use the IPW Online Marketplace for virtual networking and pre-event research.
The 2021 U.S. Travel Association’s IPW will run from September 18 to 22 at the Las Vegas Convention Center in Las Vegas, Nevada.
Health and Safety Information
Event organizers have noted that some elements of the show may not be available in 2021, but most traditional elements will go ahead as normal. In the exhibit hall, booths will be spaced six feet apart, and other distancing measures will be in place as well. Daily health screening and temperature checks will be conducted each day of the event on arrival at the venue. Masks will be required, and hand sanitization stations will be provided around the venue.
LEARN MORE: https://www.ipw.com/
Ensure Your Success at Your Next Travel Trade Show!
If you’re exhibiting at any of these travel trade shows, prepare for success by registering early to get your pick of locations on the floor. With an attention-grabbing exhibit design and your marketing message perfected, you’ll generate all the leads you can handle!