Picture the last trade show you attended. How did you feel when you first stepped onto the show floor? Lights, music and the dull roar of excited conversation can be overwhelming, but chances are a few booths stuck out to you immediately.
An interesting booth is one that makes visitors want to be first in line to see what’s on display. Custom-built and customized rental booths can act as a beacon for your brand in the crowded sea of exhibits.
Here’s how to decide which is best for your brand:
Why you should choose a custom exhibit
A custom trade show exhibit makes a powerful statement. When you want to stand out from the crowd, a custom booth can show that you’re fully committed to your brand, products and services.
Fabricating a completely customized exhibit can take around three months to complete, so you’ll need to start the process well in advance of the show. You’ll want to work closely with the project designers to ensure that your vision comes to life exactly how you pictured it.
Even if you don’t know where to begin, professional trade show booth designers can use your branding guidelines to develop an exhibit that is unique, eye-catching and functional.
If you plan on exhibiting your booth at three or more shows, a custom exhibit will often give you the best return on investment. Be sure to choose a fabricator who will provide a full build preview before you sign off on the final design – that includes the actual structure of the booth as well as any customized collateral such as hanging signs, logos and unique installations.
Why you should consider a rental exhibit
Skilled designers can customize a rental exhibit for your brand’s unique style and needs. Using modular structures, your design team can quickly create an enticing booth.
If you’re attending a single show, a rental exhibit is a much better option than relying on a general show contractor. Contractors lack the resources to create highly customized booths because they have to split their focus between dozens of booths. If a show deadline is sneaking up on you, go the rental route.
How your budget can help make the decision
Although each type of exhibit is fully customizable, one of the main differences comes down to finances. If you lack the capital budget necessary to acquire a large, eye-catching booth, then rental may be a better option. Purchasing a booth with capital means you will have to pay for future repairs, storage and maintenance. Using an operational budget, on the other hand, may give you more room to play – as you won’t have to worry about your investment depreciating in value.
Ultimately, it’s a balancing game. Companies that plan on using their booth at multiple events over the course of a year or two may see a better return on investment from an outright purchase. But no matter what you decide, ProExhibits will offer the same world-class service.
In fact, ProExhibits combines rigorous inspection policies with fast shipping, so you know that your booth will arrive on time with everything intact. This includes next-day delivery for all major California and Las Vegas convention centers.
When you need your exhibit to be unique, expertly designed and on time, choose ProExhibits.