To promote your product or service at an event, you must be adequately prepared to let others know what you have to offer them. This often means playing it safe and over-preparing, leaving you with many leftover promotional items and informational handouts after the event. You may wonder what to do with them. Keep the following tips in mind when trying to figure out what to keep and what to toss after an exhibit or event. You can also seek the advice of the experienced professionals at ProExhibits for more advice on planning ahead.
Materials that have time-sensitive information on them, such as promotional items and coupons, usually shouldn’t be kept because they are generally only good for a short period of time. Unless you plan to attend another event before these items expire, throw them out.
Tableware and Banners
If you used cloth tableware, keep it for a future event. Tableware made of thin plastic material, on the other hand, won’t store well and will look wrinkled when you take it out of storage. Throw it out, and buy something new for your next event. When you plan to participate in many events, it is a good idea to spend a little bit of extra money on tableware you can reuse.
If your banners are well-made and easy to store, keep them for future events.
Business Informational Materials
Materials that contain information about your business, such as flyers and business cards, should be kept. These materials can be used to hand out at events in the future. Be sure to store these items in containers that will keep them from getting wrinkled or bent, even if they kept in storage long-term. You don’t want to hand out items that look anything other than brand new.