When you’re looking for exhibition booth design ideas, where do you begin?
Great designs don’t necessarily start with a specific look in mind. Instead, they’re carefully developed based on your event marketing strategy. A professional exhibition booth design can be crucial to reaching your trade show goals. Although there are a near-infinite number of possible designs, using the services of professional exhibit designers will ensure that your booth:
- Captures the attention of event attendees
- Effectively incorporates graphics to stand out from the crowd
- Looks great and functions well
- Includes all the features you need to achieve your goals
Professional Exhibition Booth Designs Use Graphics to Be Seen
Graphics are an essential way to attract and guide visitors to your booth. This is especially true in packed venues. You want your booth to be easily spotted from anywhere in the exhibition hall, so you’ll likely want some height to your signage. Hanging signs from the ceiling is a frequently utilized—and very effective—technique for increasing visibility; you can also cover the walls of your exhibit with large-scale graphics, or mount free-standing signs around your booth. Trade show booth signs come in all sizes and shapes to allow them to be seen from all directions; double-sided signs are a smart way to increase visibility.
For all your graphics, you’ll want to make sure they’ll work well at the event venue. A design that looks great on a screen in the office or on the cover of a brochure may not translate well to the space you’re renting. Carefully considering the visual composition of the entire exhibit in advance will ensure that your signs are built to the correct scale, are angled properly for maximum visibility, and don’t blend in with everything else competing for attention.
You may have talented in-house graphic designers who are well-versed in the proper usage of fonts, colors, and composition, but unless they’ve specifically created graphics for exhibition booths before, they may not have the experience required to make signs on the scale you need to get noticed. Professional exhibit designers operate on that scale on a regular basis. Working with the right people will ensure your exhibition booth has graphics that make an impact.
Professional Exhibition Booth Designs Achieve the Unexpected
When it comes to memorable exhibition booth design, creativity is the key. Give event attendees a reason to visit your booth by making it unique and unexpected. Consider designing your booth around a clever theme, or incorporating interactive elements to encourage visitor participation. Create buzz around your brand or product via an exhibit that stimulates interest and lingers in the memory long after the trade show’s conclusion.
This is another area in which utilizing the services of a professional exhibition booth design company is essential. You may have a great concept for your booth, but no idea how to go about making it a reality. Or you might not even know how to take the first step in planning your booth design. Working with experienced designers and skilled craftspeople is the best way to end up with an exhibition booth capable of attracting attention and making a lasting positive impression.
Professional Exhibition Booth Designs Mean Business
You want your exhibition booth to be eye-catching and to represent your brand well. At the same time, however, the booth also needs to serve as a workspace. All of that requires a purpose-built design that does more than just look good. It’s not enough for your booth to be decorative; it also needs to be functional.
Think about your goals for your next trade show. What do you want to achieve? Who specifically do you want to reach? Are you looking to sign deals? Create a new prospect list? Debut a new product? Increase overall brand awareness? All of the above? Your exhibition booth design can help with any and all of these goals. While your booth’s visuals go a long way toward attracting visitors, other elements will be necessary to achieve trade show success.
For instance, if you want to sign deals onsite, your booth should include a private or semi-private meeting area. If you want visitors to watch a video presentation of your product or service, your booth will need to incorporate a designated viewing area, complete with adequate seating. The same applies to product demonstrations, which require enough room for booth personnel to make their pitch and clear lines of sight to allow everyone to get a good look. All of this requires careful planning in advance, ideally from professionals with years of experience in the field of trade show exhibit design.
Professional Exhibition Booth Designs Help You Achieve Your Goals
Even if you have an attention-grabbing product, even if you have a fantastic booth concept in mind, even if you have world-class graphics sitting on your laptop, creating a booth capable of fulfilling your trade show goals is a difficult prospect—unless you call in the professionals. Professional exhibition booth designs are created uniquely for your brand with your specific goals in mind and are optimized for the venues in which they’ll be used. A professional exhibition booth design will get noticed, look great, and function well, all of which will put you a gigantic step closer toward achieving success at your next trade show.
If you have an event on the books or are thinking about refreshing your exhibition presence, contact us today. Our specialty is one-of-a-kind custom exhibits. We’ve created award-winning designs for some of the world’s top brands for more than 30 years. We look forward to hearing about your brand’s goals and how ProExhibits can help you achieve them.