In a busy trade show, the best exhibits are those that quickly grab and engage a visitor’s attention. The lobby of a business or a hotel isn’t (usually) as busy as a trade show floor, but these spaces benefit from a similar design aesthetic. Similarly, a corporate briefing center or demonstration room is different in form and function from a trade show hall. But an expertly designed corporate or lobby display can grab visitors’ attention, informing them about and attracting them to your brand. If you want the best chance of an engaging and long-lasting installation, turn to an experienced trade show company.
What Benefits Come from Permanent Installations?
Whether it’s in a corporate headquarters or a hotel, a lobby is an important part of the whole. It’s the first point of contact for visitors and guests. It’s a waypoint for visitors who have destinations within the building. With the right lobby design, it’s a place to get information too.
Permanent lobby displays can have a range of useful functions and can even serve multiple purposes. It all depends on what you want guests or visitors to know and what kind of information is useful to them. Once you know what you want to say, your lobby can be designed with digital displays and other content that gives your company a voice.
Some functional or informative designs or elements of lobby displays include:
- A display of your company’s history, from founding to present day
- Information about your company culture and values – For instance, highlight community outreach or charitable giving.
- A lobby map to help people get around your building – This is perfect for hotels, company headquarters, and medical centers.
- A digital directory
- Information about local attractions and hotel services
- A showcase of new products or advertising campaigns
- A display of your business’s services – For instance, a media company might create a video wall showcasing their own images, video clips, or social media feeds.
In the corporate setting, a permanent installation can be a great fit for a lobby environment, but there are other areas where they shine. Executive briefing centers and demonstration rooms are both ideal locations for permanent displays. In these areas, communicating your corporate identity and showcasing your brand are key to making them work.
The right display in a briefing center can inform the way stakeholders, clients, customers, and prospects perceive your company. In a demo room, a great display helps showcase your brand and your products, and it enhances the experience for potential customers. When your brand is front and center, it helps people get to know your company that much better. And it fosters trust and creates stronger business relationships.
Why a Trade Show Company Is the Best Fit for the Job
What makes a trade show company uniquely qualified to design a stand-out lobby display? Wouldn’t an interior design company be a better choice?
No. An interior design firm might design an aesthetically pleasing lobby, but that’s not necessarily the best use of the space. A lobby can be more than just a room people pass through on their way to somewhere else. If you want your lobby to excel—to be useful—over being just a waypoint, a trade show design team is what you need.
The same principle applies when it comes to corporate function rooms, such as executive briefing centers and demonstration rooms. In these spaces, communication and company identity are key to building and maintaining trust. Since these concepts are also front and center in custom exhibit design, a trade show team fits the bill perfectly.
There are several ways corporate, lobby, and trade show display design are similar:
- These spaces work best when designed with viewer engagement in mind – They must find a balance between aesthetics and information that’s difficult to get exactly right without experience.
- Multimedia, interactive content, and bite-sized pieces of information are highly effective.
- There’s an emphasis on achieving the right level of branding, without going over-the-top.
If your company is planning a lobby redesign or a permanent installation in a corporate setting, working with a trade show company is the logical choice.
The Importance of the First Impression
A lobby is more than just a waiting area. It’s where your company makes its first impression on guests, visitors, new hires, and customers. In a briefing center or demo room, design and décor are just as key to ensuring that the space functions as intended. When you’re looking to make an impression, you want that impression to be the best it can be. A well-designed space and an appropriate display help you convey accurate messaging to everyone who enters.
Trade show companies excel at this because getting the message right—in very little time—is so vital to companies that exhibit at trade shows. A trade show design team can use their expertise to create corporate and lobby displays that convey exactly the right message to each visitor who passes through.
What Makes Content Engaging
Your display might provide information, but if it’s not delivered in an engaging manner, it doesn’t add much to the visitor experience. If it’s not engaging right from the start, you’re likely to see visitors walk right by. Work with a trade show company to design your display, and this won’t be a problem.
One of the hallmarks of a successful trade show booth is informative content that actively engages viewers. This requires in-depth knowledge of both the content and its intended audience in order to work the information into a form that’s attractive to the audience. For instance, digital signage is a popular and effective way of delivering content. When powered by custom display software or an interactive program, digital signage provides content in the perfect format to engage interest and provide quick bites of information.
The same principle applies to designing corporate and lobby displays. To maximize the utility of these spaces, the content they offer should be both informative and engaging. It’s not enough to provide information—it must be delivered in a way that makes it interesting to read and easy to understand. This is second-nature for a good trade show design team, so they’re the ideal option for permanent display design too.
Where to Integrate Technology Within Display Content
One of the things that makes a trade show booth pop is the addition of technology. In an exhibit, this can mean multimedia displays, interactive content, and even virtual reality. All of these can be used to make learning about a company more engaging and interesting.
In the lobby or the corporate environment, technology can be added in different ways to provide information. For instance, digital video screens for multimedia displays provide information and functionality that transform a corporate room or lobby from a waypoint to a destination. If the display is interactive, users can choose from various options to find the information they need. This works especially well in hotel lobby design, where hotel guests often need different types of information.
Yet again, a trade show company is the obvious choice for designing an informational display that integrates interactive or multimedia technology. This aspect of design means combining tech and aesthetics into a pleasing whole, and this is really the nuts and bolts of trade show booth design. An effective booth combines aspects of aesthetics, technology, and information. These same three things are also essential to the design of permanent installations.
Trade Show Companies Understand What Makes a Lobby Display Work
Whether it’s a trade show booth, a digital video wall in an executive briefing center, or an information display in a corporate or hotel lobby, a trade show company truly understands what works. Thinking of upgrading your lobby, or incorporating a modern permanent display in your demo room or briefing center? You’ll get the best results every time by working with a trade show company.