Going green is in, and it’s the right choice to make for your event, which is not only a representation of what your business has to offer the public, but a representation of what you stand for. The way you organize it can gain you a loyal following.
Going green is much easier than you might think! Here is a guide to help make your next event green:
One of the most important aspects of an event is the venue. Aside from considerations such as accessibility, the number of people a venue can accommodate, and special features, consider choosing a location that adheres to sustainable building and construction guidelines. There are various certifications awarded globally by government and independent groups for structures deemed sustainable and eco-friendly.
Green equipment goes hand-in-hand with green structures. In addition to the building, your exhibit space should have lighting and appliances that are eco-friendly and energy-efficient. You could adapt solar energy or make use of LED lighting for a dramatic ambiance.
Using recycled paper is one way of being environmentally friendly. The backs of documents and forms can be used for printing out lists, and old boxes can be used for stage props, if applicable. Not only are these measures helpful in preserving Mother Nature, they also save you money on the event itself. When designed professionally, you can use these green materials to add to your décor while conveying a message about your company’s efforts toward conservation.
Instead of printing out invitations and flyers on expensive paper, use recycled paper instead. For smaller events, opt for email invites or even a simple text message, eliminating the need for paper invitations altogether.
To spread word of the event, promote aggressively on social media instead of printing flyers and posters. This is only applicable if the market you are in uses social media networks already.
If you have to give away some items to your guests on event day, choose items that the guests can actually use in their daily lives, unlike excessive printouts and detailed fact sheets in thick folders. Save your files on USB flash drives. Some of these storage devices come in stylish forms, like a colorful bracelet.
For souvenirs, use a supplier who shares your passion for green advocacy. Items may be up-cycled creations or organic products that encourage guests to understand an important promotion and act on it in the future.