Ever wonder how much money you could have saved if you had only rented a beautiful custom trade show exhibit rather than purchased an exhibit outright? Ever wonder how much more money you could have saved if you rented the lightweight version of the trade show rental exhibit system rather than the traditional custom display?
If you are planning a one-time or an occasional trade show appearance, or if you have two trade shows in two different parts of the country that conflict in terms of scheduling, renting a trade show booth makes sense.
If you need to modify or enhance your current exhibit, renting affordable, modular components also makes good sense.
Smart exhibitors take advantage of substantial cost savings without losing quality by renting trade show displays that have lightweight, versatile custom components, are rugged and durable, yet simple to install and dismantle. Improbable, you say? Not when you incorporate new technology that changes the trade show exhibit rental dynamics.
Here are four state-of-the-art ways to cut trade show rental exhibit costs:
1. Test drive a lightweight custom or custom modular trade show rental exhibit.
A lightweight trade show display can be virtually anything you want it to be. Modifying or enhancing your current exhibit by adding rental components can also boast the contemporary look of a trade show exhibit while substantially reducing operating costs.
2. Choose flexible and versatile modular components.
Gear up to adapt to handle any space or design challenge by finding a high-tech trade show display system that can easily fit together fresh graphics with revamped sizing and placement to make your display look imaginative and new.
For example, you can lighten the overall appearance of your trade show exhibit by changing solid panels for smoked, frosted, or etched inserts. You may wish to add curved elements or tension fabrics that are custom-designed for variety and intrigue. For example, EuroSys™ is a trade show display system that features state-of-the-art extruded aluminum materials that are stable, yet lightweight platforms. They are flexible enough to add modular wall elements to enclose some or all of an exhibit space with interiors that have a clean, crisp sophisticated appearance.
3. Keep it simple.
Select a trade show rental display that packs easily and is uncomplicated to set up and dismantle. If you do, you can save 75% on operational costs over traditional custom rental properties. By choosing a trade show rental exhibit that packs a dozen panels into one crate, you will also be able to substantially reduce operating costs, such as freight and drayage.
4. Reduce or eliminate refurbishing costs.
If you plan to rent for more than one show, look for a trade show exhibit that is rugged and durable to ensure minimum refurbishing costs once the trade show is over. Traditional custom trade show exhibit budgets set aside 18% of their show costs for refurbishing. With the latest high-tech trade show display systems, the refurbishing budget shrinks to 2% to 3%.
Overall, when renting a trade show display, you will save money by selecting a high-tech solution that follows the four cost-saving principles outlined here.
This is true wherever you have your trade show exhibit—at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center, the San Jose McEnery Convention Center. Or throughout the rest of the country and world!