When it comes to choosing the right trade show exhibit company for your next trade show display appearance, look for unique qualities that set one firm apart from the others. Seek out the trade show display firm that can help you gain maximum impact on the show floor.
If you are new to this, start by checking out trade show exhibit companies online. Research the company’s:
• Depth of experience
• Creative talents
• Track record
Closely examine these criteria to justify making the company your trade show exhibit partner. Narrow your search down to two or three qualified firms, and then contact them by phone.
Here are five key questions to ask your prospective trade show display house, so you can be sure to make the best decision for your company:
1. “Do you have an “A-to-Z” approach to managing trade show display projects? If so, will you be able to start with a design concept keyed to my company’s brand image while strictly adhering to the specifications of my booth requirements?”
You want your unit to be constructed step-by-step, utilizing the latest custom trade show display structural technologies until a fully assembled—and approved—product is ready for its trade show appearance. You should demand an integrated, turnkey service that provides you with a flaw-free trade show exhibit building process.
2. “What is your house’s design-to-completion success rate?”
A top firm can boast that the majority of their design proposals presented have become built projects. The industry average is that only 30% of proposals are accepted by clients for successful completion.
3. “Do you have a seasoned management team? How long has your team been together?”
The longer the team has worked together, the better the intellectual property they can deliver and the more likely they are to complete a project with little or no complications. The teamwork of a good exhibit house offers a refined process of working seamlessly together. That is reassurance to both new and long-term clients for a successful trade show experience.
4. “What is your customer satisfaction rating? How do you address unsatisfied clients and rectify concerns?”
Ask for client referrals, and get client testimonials and feedback. Ask about their policy for less-than-satisfied clients.
5. “Do you have exclusive trade show resource relationships?”
This is a measure of their diligence and experience in the trade show industry. Find out their source for suppliers like custom modular and custom portable trade show display providers. Are these first-line, reliable organizations with solid track records in the trade show business?
If you like what you hear, arrange a personal meeting with the firm’s sales representative, either at your office or their showroom. At this meeting you will make your final assessment and selection. Then it is up to the firm’s account management and design staff to guide you through the steps to building a successful trade show display.