In today’s trade show environment, you can amplify your real-time trade show experience once the trade show ends. How? Make your trade show booth available online! By using video on-demand on your company website, you can entice visitors to view your display at their convenience.
The 2007 giant Consumer Electronics Show in Las Vegas had over 140,000 visitors to approximately 2,700 exhibitors who showcased the year’s technology and set the stage for high-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.
Fortunately, millions of virtual trade show visitors were able to view trade show highlights and new launches via the Internet. Virtual trade show visitors could witness news from the technology trade show exhibitors online by playing video on-demand, found on the exhibitors’ websites.
If you want to expand your trade show exhibit experience and make it last after the physical event ends, add video on your company website that highlights your trade show display and the news of your new product launches. By having video on-demand, you can recapture the highlights of your trade show experience, no matter where your trade show exhibit was located—at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center, or the San Jose McEnery Convention Center.