Graphics are often the most instantly noticeable element of your trade show booth. They alert visitors to your location from across a crowded trade show floor, and they draw prospective customers in closer to learn more about your product or service. Custom trade show booth graphics are a key part of achieving your trade show goals—and they’re something all the best trade show exhibit designs have in common. Whether you’re trying to attract as many attendees to your booth as possible or target a specific subset for direct pitches, all the visual elements that inform visitors about your brand or product need to support your goals.
Even if you’re fortunate enough to have skilled and experienced graphic designers on your staff, trade show booth graphics come with their own unique concerns, owing to their scale and their specialized purpose. If you’re planning a booth for an upcoming trade show, you may wish to consider the following:
Custom Trade Show Booth Graphics: The Design
When planning your trade show graphics, it’s important to maintain a careful and thoughtful balance: You want the meaning of all your signs to be clear at a glance, but at the same time, you don’t want to flood visitors with too much information. Make sure your signs feature a strategic ratio of text and empty space. You also want to be sure your signs give visitors an accurate impression of your brand or product. Whimsical fonts—or a mixture of multiple fonts—will most likely be a poor choice for a brand wishing to convey sophistication or solid professionalism. If a certain font is associated with your brand, you may want to use it throughout all your graphics for the sake of consistency.
Custom Trade Show Booth Graphics: The Scale
Pointillists knew that images could be composed of individual dots of color, resulting in a design that looks distinctly different up close and far away. For exhibitors, that’s great news: Your graphics can have different effects depending on sightlines and the distance from attendees. Use your largest graphics for any messaging you want to reach the whole venue, while smaller graphics should lure the curious into your booth.
The placement of your graphics in or around your booth is a key consideration. Graphics that are best viewed at a distance might be wasted on an interior wall, where they’re likely to be seen from only a few feet away. Consider dangling large graphics from the venue ceiling, allowing your booth to be easily spotted from anywhere in the exhibition hall. Ceilings, walls, entrances—determining the best scale and placement for signs and banners in these locations requires careful deliberation. You’ll benefit from the skills and experience of a professional trade show exhibit design company accustomed to working on the scale required for an impact-making display.
Custom Trade Show Booth Graphics: The Materials
If you’re designing and constructing your booth on your own or with your in-house team, you may find yourself limited as to the surfaces upon which you can print your signs. A professional trade show exhibit design company will have the necessary equipment and graphics expertise to print high-quality signs and banners on a variety of materials, ranging from flexible fabrics to rigid surfaces. By partnering with a professional design company, your graphics will be customized to your precise booth space and can come in any shape you can imagine. A double-sided circular banner that may be suspended from the ceiling and is readable from all angles will create an impact you’re unlikely to achieve on your own.
Custom Trade Show Booth Graphics: The Colors
Use color in your graphics strategically, and make sure to take the predominant colors found in your logo and throughout your booth design into consideration. Color may be used to reinforce a particular set of associations about your brand: Neutral shades convey reliability, while dramatic colors convey excitement. Above and beyond having a working knowledge of the ways colors may be used and mixed to create a mood or to produce a specific visual effect, your graphic designers must have a good understanding of the technical side of color as well. There’s an entire scientific industry dedicated to the precise measurement of color, and it’s important to get it right. Colors can look very different on a computer monitor or when viewed under various kinds of lighting, and guessing at the exact shade of blue that will match your booth design or logo will set you up for disappointment when your signs are printed. If you’re not entirely sure about how to match your colors, you will want to enlist the help of experienced design professionals.
Custom Trade Show Booth Graphics: The Resolution
Professional designers will also ensure that graphics that look great on your monitor will translate accurately when printed and at scale. Most online images are set at 72 dots per inch (dpi), since many screens aren’t capable of displaying higher resolutions. When blown up to a large scale, however, these low-resolution images quickly become unsuitable. Images that you’ve downloaded from a website will likely result in grainy, pixelated booth graphics—for crystal-clear signs, you’ll need to work from high-resolution photos. Graphics professionals are experienced at working with images at the resolution you need.
Custom Trade Show Booth Graphics: The Execution
You’ll want your pros to have a dedicated design and fabrication facility to streamline booth production and keep up with the schedule. ProExhibits’ 65,000 square foot headquarters gives our teams just such a place to build your booth and create the graphics your brand needs. Whether it’s a striking visual presence meant to draw approving looks, a lush natural environment that communicates your brand’s sustainability ethos, or something unique to your company, we have the knowledge, experience, and resources to make it happen.
Custom Trade Show Booth Graphics: The Professionals
A strong argument in favor of using trade show booth graphics professionals is to ensure that all your signs and banners look exactly right when fully installed. They’ll see to it that you’re showing only your latest logos. They’ll fight the temptation to cram too much visual information into too small of a space. Pros bring experience and perspective to your exhibit’s entire visual strategy, and you can see the difference in attendee responses. If your visual presence is too overwhelming or displeasing to the eye, people won’t venture in, barely registering your brand’s name on the way to your competitors’ displays.
One element that’s helped ProExhibits get the graphics just right for exhibitors over the years is our dedicated team approach. It’s one of the reasons our customer satisfaction rate has topped 99% for decades. A custom booth from ProExhibits, complete with expertly-designed graphics, is one of the best ways to help you achieve your trade show goals.
ProExhibits has created award-winning trade show designs for more than thirty years and was recently named to Exhibitor Media Group’s prestigious 2018 Find It – Top 40 list, which recognizes the industry’s top exhibit producers. Our world-class artisans make you look your best. We look forward to helping you make your next show a triumph. Contact us today.