A professionally-designed custom booth display provides you with the perfect opportunity to deliver your product or message to a receptive crowd of potential clients or customers. Through the strategic use of design elements, it can attract your specific target audience and drive your trade show and event marketing success. By appealing to attendees with clear signs, striking visuals, and skillful use of colors, a custom booth design will help you accomplish your goals at each and every trade show on your calendar.
Trade Show and Event Marketing Success Begins by Drawing Audiences
If there’s a universal goal shared by exhibitors in all industries, it’s this: Be seen. Exhibition halls and convention centers can be enormous, and you want attendees to be able to easily spot your brand, both up close and from a distance. Clear sightlines are ideal, which is why many booths feature signage on top that is clearly visible to attendees in other areas of the venues.
A trade show exhibit gives you a chance for boundless flexibility and creativity with signage. Signs may come in all sizes and shapes and be printed on any kind of material. Gigantic signs, visible from all angles and directions, may be suspended above your booth from the venue ceiling. Signs may also be freestanding, or be emblazoned across the entire back or sides of your booth. While the possibilities are limitless, some general rules apply: Your message should be clear, and your sign should work seamlessly with the rest of the design of your exhibit to help your brand or company achieve its goals.
This is the opportunity to present your company or product at its very best. If you’ve reused your signs at multiple shows and they’re starting to show their age, it’s time to update or replace them. As with all aspects of exhibit design, it’s important to avail yourself of the services of experienced professionals. While your company may have its own skilled and competent graphics department, bear in mind that the scale and scope of trade show exhibit graphics may be very different from what they’re used to dealing with. By relying on the experience and knowledge of a professional trade show design firm, you’ll ensure that all aspects of your custom booth display are perfectly tailored to achieve your goals.
Consider high-resolution images that speak to the senses: Plainly-visible condensation appears in most beer ads because most people like cold beer. Pictures of clearly delicious food can lure visitors through their eyes, if not their stomachs. Images that play with scale can draw curious viewers as well, such as floor-to-ceiling macroscopic pictures or densely-detailed imagery that appeals to one’s inner “Where’s Waldo?” fan. A booth that invites visitors to come in for a closer look is likely to be a successful one.
Ensure Trade Show Success By Using Color Strategically
Don’t forget the power of a well-chosen color scheme. The great thing about bold color choices is that they can work equally well in both austere and visually-busy event venues. If your brand has a distinct and easily-recognizable color scheme, it can serve as a visual shorthand, attracting the attention of trade show attendees from across a crowded exhibit floor.
Of course, bold color choices aren’t a universal fit for all brands or products. Maybe a subtle and sophisticated color palette featuring an array of complementary or neutral shades is more suited to your needs. Whatever visual strategy you use, a custom design ensures the visuals are optimized specifically to work for your brand.
Attract Your Target Audience
You exhibit at specific trade shows or events because that’s where your desired audiences will be. Although a custom design is always a good move for representing your unique brand, it’s especially important for connecting with niche audiences. It’s an opportunity to speak directly to their interests and pain points in a way that would be too narrow at a more general event, so take advantage of it. Maybe you’ll be at a trade show for a particular market sector, or maybe you want to draw a particular subset of attendees. Either way, custom designs can help you connect with the right people.
Consider displaying your product in a clever way, particularly one that helps your target audience immediately wrap their heads around your unique approach. If your company designs and manufactures a mounting system for solar panels, for example, you may want to consider making the product a can’t-miss-it focal point of your display. In this example, solar panels are shown mounted on a section of a roof, which is showcased in the center of the exhibit. It’s impossible to overlook. This is a simple yet smart and effective way to present your product.
Hit Your Trade Show and Event Marketing Goals
The idea behind a custom design is not just to be different, but to give you the best shot at communicating what your brand does best—and to get that message to the right people. Whether you plan to rent or buy, a custom trade show booth design will help you hook the audience you want, then prime them to hear your best pitch. Make it count.
ProExhibits has created one-of-a-kind custom exhibits for some of the world’s best brands for more than 30 years. Our award-winning designs work with your event marketing goals. We look forward to hearing about your event calendar, and to creating exhibits that draw the audience you want. Contact us today.