What Topics Dominated the Trade Show Industry in of 2022?

December 6, 2022

It’s that time of the year again—time to dive into the most-read trade show topics. It’s always fascinating to see which themes resonate most strongly, and this year is no exception. The best trade show blogs of 2022 show that many of our readers are interested in strategies for communicating with their audience, as well as tips to maximize booth traffic.

1. Get People to Your Exhibit: 6 Trade Show Invitation Templates You Need

There’s a wide range of ways to increase booth traffic and get people to investigate your booth. The most straightforward option? Invite them! In this post you’ll find tips on how to write effective trade show invitations. Plus, we’ve created six templates that you can use to develop your own pre-show email series to send out to your mailing list.

2. The Cost of a Trade Show Booth: A Breakdown

DID YOU KNOW: Accounting for cost-per-show, the average exhibitor spends 11% of their trade show budget on exhibit design and construction. Meanwhile, one-third of the budget goes toward renting exhibit space. How does that compare to your own trade show costs?

Cost information is essential, not just because it helps you make purchasing decisions for booth upgrades but also because it’s part of your ROI calculations. In this piece we break down the costs of exhibiting, including purchase or rental of a trade show booth, extras such as flooring and furniture, and space rental at the show.

3. This Follow-Up Email Will Keep Leads in Your Pocket

Lead generation is one of the core reasons to exhibit at trade shows. But even more important than lead generation is converting those leads into customers. This post delves into a strategy designed to help you do just that: the follow-up email. We discuss why the timing of follow-up emails is so important and exactly when the right time is to send. Plus, we list the three essential questions you need to answer in every follow-up email and why you need different email strategies for qualified and unqualified leads.

4. The Top 5 Video Game Conferences in North America

The video game industry is huge. In the last couple of decades, it hasn’t just expanded—it’s exploded. At the same time, the events industry surrounding video games has grown too, as both consumers and professionals flock to video game events. This piece focuses on some of the video game industry’s biggest B2B events, including E3 and the Game Developers Conference, as well as PAX, one of the world’s biggest consumer-focused gaming events.

5. How to Perfect Your Trade Show Presentation

Adding a presentation of some kind to your trade show booth can be a great way to up your game—but where to begin? In this post, we go over the value a presentation can add to your exhibit and then discuss 10 key aspects of successful presentations. Plus, we have insights on setting up a trade show presentation, including a rundown of your software options, some presentation design tips, and how to fit a presentation into your exhibit design.

6. Dress Smart: How to Choose Your Booth Staff Attire

The importance of booth design is apparent to every trade show exhibitor—but trade show attire doesn’t usually get the same level of attention. The truth is your booth staff’s attire and personal presentation are an important part of the visitor experience. Your booth staff are there to represent your brand, which means they should be dressed in a way that reflects your brand and its values. In this post, we delve into the most common options for trade show attire and offer strategies for creating a cohesive look for your booth staff.

7. How to Craft a Killer Trade Show Email Campaign: Before the Show

Most seasoned exhibits have multiple strategies for maximizing trade show traffic. One strategy that’s useful to have in the toolkit is a pre-show email campaign. This lets your audience know you’ll be attending and invites them to meet you there. Here, we walk through the process, from defining your target audience to segmenting your email list to planning sales incentives. Plus, we have email examples to get you started.

8. Not Just for Fun: Trade Show Games Bring Traffic and Leads

There are lots of ways to draw in crowds and add value to a booth. And there are some strategies that let you do both at the same time—like trade show games and gamification elements. In this post, we discuss why gamification is such a hot topic and how you can leverage trade show contests and games to increase booth traffic. Plus, we have a list of some of the most perennially popular trade show games that attendees love to play.

9. How to Draw Crowds Into Your Booth with a Product Display

Trade show attendees who pass by your exhibit have only a few seconds to check you out before their eyes move on to the next display. With only a few seconds to attract attention, every square inch of booth space has to count. Here, we discuss the ins and outs of product displays and how to design displays that help you maximize booth traffic. From lighting to size and proportion and use of space, no element is unimportant, and every detail counts.

10. 3 Essential Elements of Effective Trade Show Brochures

Do you hand out trade show brochures when you attend shows? Digital information may be increasingly popular, but old-school brochures still have benefits to offer. In this post, we discuss how a trade show brochure can make it easy for readers to take that crucial next step into the sales cycle—and how to add digital tie-ins that strengthen your marketing message.

Happy New Year 2023, from the ProExhibits Team!

To maximize your trade show performance, it’s always important to stay abreast of new trends—and our best trade show blogs of 2022 can help you do just that. Stay tuned in 2023 for more trade show tips, new ideas, and deep dives into current industry topics.