The AI & Big Data Expo North America is held in the fourth quarter each year in Santa Clara, CA. Along with its sister shows around the world, it’s one of the industry’s biggest annual events. In 2022 the AI & Big Data Expo kicked off at the Santa Clara Convention Center in Silicon Valley, October 5 and 6. This year it was a hybrid event with an online component alongside the live expo.
As part of the virtual side of the event, many session recordings from the AI & Big Data Expo and the co-located events were made available online, on-demand. There were also networking opportunities available online, including speed networking sessions exclusively for virtual attendees.
Why Exhibit at AI & Big Data?
Every year the expo is one of the world’s leading tech events. Whether you go to the UK, Europe, or North America, the event is always well-attended. It’s jammed with big brands, top speakers, and other valuable opportunities.
The North American Big Data Expo attracts several thousand attendees alone. And tens of thousands more attend one or more of the five other co-located events:
- The IoT Tech Expo
- The Blockchain Expo
- The Cyber Security & Cloud Expo
- The Edge Computing Expo
- Digital Transformation Week
It’s the perfect chance to showcase your company, make new contacts, and generate leads.
A Huge, Varied Lineup at AI & Big Data October 2022
The AI & Big Data Expo is a massive event that occurs in multiple locations around the world every year. As well as shows in the UK and Europe, there’s one in North America every fall. In the U.S., it takes place in Silicon Valley at the Santa Clara Convention Center.
The AI Expo is actually five shows in one. Four additional events occur at the same time, in the same location. The full lineup includes dozens of conference tracks, hundreds of speakers, and hundreds of exhibitors.
- AI & Big Data Expo – Look out for 250 speakers, plus 18 conference tracks and the latest research. In 2022 topics included:
- Artificial intelligence
- Big data & analytics
- Virtual assistants
- Business intelligence
- Deep learning
- Chatbots
- And more
Speakers
Over 250 speakers were scheduled for 2022, sharing their industry knowledge in keynotes, fireside chats, panel discussions, and more. Speakers for 2022 included:
- Maryanne Graves, Senior Product Manager of Automation, John Deere
- Karthik Shanmugasundaram, Senior Engineering Manager, LinkedIn Learning Discovery & Search
- Laura Patel, Principal Data Scientist, UPS®
- Forrest Pascal, Principal, AI/ML Model Governance, Data & AI Platform Engineering, Kaiser Permanente®
- Bjorn Austraat, Head of AI Acceleration Trust
- Chancal Chatterjee, Artificial Intelligence Leader, Google Cloud, Google
- Arjuna Flenner, Senior Technical Leader, Machine Learning and Autonomy, GE Aviation Systems
- Internet of Things (IoT) Tech Expo – See the latest advancements in the field, exhibitors and speakers, and several conference tracks. Key topics for 2022 were:
- Connected fleets
- Smart logistics
- Smart grids
- Connectivity solutions
- And more
- Blockchain Expo – This expo focuses on the brands and industries that are embracing blockchain. Topics covered in 2022 included:
- Financial services
- Cryptocurrency
- Platforms
- Investors and enterprise
- And more
- Cyber Security and Cloud Expo – Explore innovations and new industry tech, along with speakers and conference tracks. 2022 topics included:
- Enterprise
- Data intelligence
- Governance
- Infrastructure
- Privacy & security
- And more
- 5G Expo – Discover the value of 5G in transforming a wide range of industries, including topics applicable to manufacturing, transport, supply chains, logistics, insurance, energy, and government. In 2022 topics included:
- 5G latency
- Network slicing
- Enterprise benefits and challenges
- Big data analytics in 5G
- AI in 5G networks
- And more
- Digital Transformation Week – Look forward to advanced DTX strategies for a “digital everything” world. This senior-level forum is designed for enterprise-level decision-makers who are interested in exploring new tech. In 2022 topics included:
- Digital workforces and the future
- Robotic process automation
- Quantum computing
- Headless tech strategies
- And more
Who Attends the Show?
A wide range of people attend the AI & Big Data Expo, including people in the IT industry and people with IT jobs in other industries. They include enterprise IT decision-makers in both the public and private sectors—people making artificial intelligence and data science investments and strategy decisions or developing IT projects. And there are IT professionals from businesses of all sizes, from small and mid-size companies to large national and multi-national firms.
In total, more than 5,000 people were expected to attend over the 2 days of the event—plus tens of thousands more at the co-located events. Attendees come from a diverse range of industries, including:
- Enterprise
- Finance
- Law
- Healthcare
- Energy
- Education
- Manufacturing
A selection of attendee job titles includes:
- Chief Officers (Data, Information, Data Privacy, Data Analytics, Research)
- Heads of Data & Insights
- Data Analysts and Data Scientists
- Business Intelligence Managers
- Database Managers
- Data Architects
- Data Evangelists
- Marketing Directors & Managers
What Should You Focus on in Booth Design?
Exhibitors in every industry are starting to use innovative tech to attract and engage visitors. When you’re in the tech industry yourself, it takes next-level booth ideas to impress your audience. To make a big impact, go for high-tech booth design, with bright, modern, interactive graphics and other tech-oriented details.
- Consider current trends, and pick one or two to enhance your booth. For instance, a minimalist-styled exhibit could make a great counterpoint to the typical display-crowded, overstuffed booth. Enhance it with advanced lighting effects, and you’re on the way to a winner.
- Opt for an incredible multimedia show to pack an attention-grabbing punch and draw in foot traffic. Incorporate media thoughtfully to create a booth that attracts and engages visitors and leaves them wanting to know more.
- Use tech to make the trade show display interactive, engaging, and fun. It’s not so much about the technology you use as what you do with it. Don’t tack on new technology just for the sake of having it there. Lack of imagination can easily tank your booth design and your visitor numbers.
- Adding a VR or AR aspect to your booth design will create plenty of interest. And it’s much less expensive than you might think: Google Cardboard VR viewers start around $10 each. It doesn’t need to cost much to set up some VR stations in your booth.
- When most booths are tech-focused, it can mean they all start to look and feel the same. Figure out what makes you unique, both in terms of booth design and your product offerings—and leverage those to stand out in the crowd.
- However you choose to wow your audience, remember that your content should stand on its own two feet. Don’t let the tech overshadow your message!
Big Opportunities for Both Exhibitors and Attendees
With several major shows to check out at the same mega-event, the AI & Big Data Expo is not to be missed! For exhibitors, a show of this size and scope represents a significant opportunity to get on—or stay on—the industry radar and make valuable new contacts.
If you’re planning to exhibit, it pays to work with a company that’s local to Santa Clara, like ProExhibits. Not only does it mean you save on transportation costs, but you also get the advantage of local knowledge and experience. At a tech-focused show, you need a booth that stands out. A local, award-winning exhibit company that’s familiar with the venue and event organizers will know what you need and how to make it happen.