The AI & Big Data Expo North America is held in the fourth quarter each year in Santa Clara, CA. Along with its sister shows around the world, it’s one of the industry’s biggest annual events. In 2020, AI & Big Data Expo kicks off at the Santa Clara Convention Center in Silicon Valley, November 4 and 5.
Why Exhibit at AI & Big Data?
Every year, the expo is one of the world’s leading tech events. Whether you go to the UK, Europe, or North America, the event is always well-attended. It’s jammed with big brands, top speakers, and other valuable opportunities.
The North American Big Data Expo attracts over 4,000 attendees alone. And more than three times that number attend one or more of the four co-located events: the IoT Tech Expo, the Blockchain Expo, the Cyber Security & Cloud Expo, and the 5G Expo. It’s the perfect chance to showcase your company, make new contacts, and generate leads.
A Huge, Varied Lineup for November 2020
The AI & Big Data Expo is a massive event that occurs in multiple locations around the world every year. As well as shows in the UK and Europe, there’s one in North America every November. In the U.S., it takes place in Silicon Valley at the Santa Clara Convention Center.
The AI Expo is actually five shows in one. Four additional events are going on at the same time, in the same location. The full lineup includes 24 conference tracks, over 500 speakers, and 350 exhibitors.
- AI & Big Data Expo – Look out for over 100 senior-level speakers, plus conference tracks and the latest research. In 2019 topics included:
- Business intelligence
- Neural networks
- Speech recognition
- And more
Conference tracks include:
- Big Data for Industry
- AI and the Consumer
- Enterprise AI & Digital Transformation
- Internet of Things (IoT) Tech Expo –See the latest advancements in the field, exhibitors and speakers, and several conference tracks. Key topics for 2019:
- Edge computing
- Industry 4.0 & 5.0
- Process automation
- IoT data management
- And more
- IoT Innovations & Technologies
- Smart Buildings & Infrastructure
- Data Analytics for AI & IoT
- Blockchain Expo – This expo focuses on the brands and industries that are embracing blockchain.
Conference tracks from 2019 included:
- Blockchain for Business
- Developing Blockchain Applications
- Blockchain Technologies
- Cyber Security and Cloud Expo – Explore innovations and new industry tech, along with speakers and conference tracks.
2019 conference tracks included:
- Enterprise Security
- Developing Cloud Security Solutions
- Emerging Tech & Regulation
- 5G Expo – Discover the value of 5G in transforming a wide range of industries, including topics applicable to manufacturing, transport, supply chains, logistics, insurance, energy, and government. In 2019 topics included:
- Operational 5G
- Convergent technology solutions
- And more
Based on previous years’ speaker lists, the 2020 event should include at least 500 speakers. There’s guaranteed to be some big industry names among them. In 2019 and previous years, speakers have included:
- Hala Furst, Director, Cybersecurity and Innovation, S. Department of Homeland Security
- Ashish Gupta, Director of Technology, Identity Access Management at Target®
- Jennifer Silk, Senior Advisor for Cybersecurity, Office of the Chief Information Officer, S. Department of Energy
- Joe Speed, Field CTO, ADLINK IoT Solutions & Technology
- Robert Lembree, Cyber Security Architect, Schneider Electric
- Khelan Bahtt, Global Director, Security Architecture, AB (Anheuser-Busch) InBev
- Tom Schmitt, Global Director for Threat Intelligence, AB (Anheuser-Busch) InBev
- Nasir Khan, Senior Director, Digital Product Security, and Security Architecture, Capital One®
- Aditya Balapure, Team Lead, Information Security, Grubhub
Who Attends the Show?
A wide range of people attend the AI & Big Data Expo, including people in the IT industry and people with IT jobs in other industries. They include enterprise IT decision-makers in both the public and private sectors—people making artificial intelligence & data science investments and strategy decisions or developing all kinds of IT projects. And there are IT professionals from businesses of all sizes, from small and mid-size companies to large national and multi-national firms.
In total, more than 13,000 people are expected to attend over the 2 days of the event. Attendees come from a diverse range of industries, including:
A selection of attendee job titles includes:
- Chief Officers (Data, Information, Data Privacy, Data Analytics, Research)
- Heads of Data & Insights
- Data Analysts and Data Scientists
- Business Intelligence Managers
- Database Managers
- Data Architects
- Data Evangelists
- Marketing Directors & Managers
What Should You Focus on in Booth Design?
Exhibitors in every industry are starting to use innovative tech to attract and engage visitors. When you’re in the tech industry yourself, it takes next-level booth ideas to impress your audience. To make a big impact, go for high-tech booth design, with bright, modern, interactive graphics and other tech-oriented details.
- Consider current trends, and pick one or two to enhance your booth. For instance, a minimalist-styled exhibit could make a great counterpoint to the typical display-crowded, overstuffed booth. Enhance it with advanced lighting effects, and you’re on the way to a winner.
- Opt for an incredible multimedia show to pack an attention-grabbing punch and draw in foot traffic. Incorporate media thoughtfully to create a booth that attracts and engages visitors and leaves them wanting to know more.
- Use tech to make the booth interactive, engaging, and fun. It’s not so much about the technology you use as what you do with it. Don’t tack on new technology just for the sake of having it there. Lack of imagination can easily tank your booth design and your visitor numbers.
- VR technology is still new enough that adding a VR or AR aspect to your booth design will create plenty of interest. And it’s much less expensive than you might think: Google Cardboard VR viewers are only around $10 each. It doesn’t need to cost much to set up some VR stations in your booth.
- However you choose to wow your audience, remember that your content should stand on its own two feet. Don’t let the tech overshadow your message!
Big Opportunities for Both Exhibitors and Attendees
With four major shows to check out at the same mega-event, the Big Data Expo is not to be missed! For exhibitors, a show of this size and scope represents a significant opportunity to get on the industry radar and make valuable new contacts.
If you’re planning to exhibit, it pays to work with a company that’s local to Santa Clara, like ProExhibits. Not only does it mean you save on transportation costs, but you also get the advantage of local knowledge and experience. At a tech-focused show, you need a booth that stands out. A local exhibit company that’s familiar with the venue and event organizers will know what you need and how to make it happen.