“What do you wish to accomplish?”
That’s one of the first questions most consultants ask their clients, regardless of the nature of their business or industry. If you want a display that effectively represents your company or brand at an upcoming event, you need to be able to answer that question early on in the process of planning your trade show exhibit. If you’re in need of a 20 x 30 trade show booth—or an exhibit of any size—it must be capable of helping you accomplish your specific show goals, which will most likely involve one or more of the following:
- Introduce new products or services
- Increase brand awareness
- Grow brand presence
- Demonstrate products or services
- Gather contacts or viable sales leads
- Sign new contracts
While the design of your exhibit is limited only by your imagination, accomplishing your show goals—whatever they might be—should always be your top priority. Here are some of the best 20 x 30 trade show booth ideas to help ensure a successful and rewarding trade show appearance:
20 x 30 Trade Show Booth Idea: Lighting Is Your Secret Weapon
Don’t make the mistake of relying on the pre-existing lighting at your trade show venue. A careful and well-planned lighting scheme for your booth can be your secret weapon. By controlling every aspect of your exhibit lighting, you can emphasize important elements and draw visitor attention exactly where you want it. The skillful use of lighting can also help create a particular mood: Warm-toned lighting puts visitors at ease, while stark, dramatic lighting can generate excitement.
Your lighting design should be carefully planned to coordinate with all your booth elements. Leading-edge light technology is one of the biggest trade show trends for 2018, but proper light placement is essential. If your exhibit features projections, monitors, touchscreens, or video installations, they may be difficult to see in too-bright light. Plan the placement of all your lights strategically and make sure you test your lighting design well in advance of the show to ensure all your booth elements are effectively illuminated.
20 x 30 Trade Show Booth Idea: Get Your Message Across
Your booth is a canvas, waiting to be emblazoned with your brand. Whatever your specific show goals may be, you’ll want to make sure your exhibit clearly and accurately broadcasts your brand message. Place your logo strategically on your booth to make it identifiable at a glance—even from across a crowded showroom floor. Use the colors and fonts associated with your brand throughout your display. Don’t overlook the value of on-the-spot marketing: Keep ample collateral materials on hand to give out to visitors and always make sure any giveaways you distribute are clearly marked with your contact information.
The best exhibition design firms can influence your audience with booths designed to connect your brand with your target clientele. Remember, you’re the expert on your brand. Before designing your exhibit, top firms will ask you questions about your company and your goals—and listen carefully to your answers—to ensure the finished product not only attracts the visitors you want, but also accurately and positively reflects your brand.
20 x 30 Trade Show Booth Idea: Be Creative
Make your exhibit stand out. Decide which elements will distinguish your booth from the pack—an eye-catching sign that spans the entire length of your booth, perhaps, or a dazzling display of interactive video monitors. For food or beverage brands, maybe this means constructing a booth that also serves as a functioning cafe or a pop-up shop. Interactive trade show booth ideas run the gamut from bare-bones basic, such as carnival games and raffles, to cutting-edge, such as location-based mobile games patterned after Pokémon GO! Whatever path you choose, it all should be part of your overall trade show strategy. The best ideas are the ones that help you connect with your intended audience.
20 x 30 Trade Show Booth Idea: Use Interesting Materials and Textures
Bring your trade show booth to life through the clever use of materials and textures. If it works for your brand, consider incorporating natural elements like greenery, wood, or stone into your display. The right materials can turn your exhibit into an alluring escape from the chaos of the trade show floor. Sometimes soft touches such as plush carpeting or fabric-covered walls can go a long way towards making your display seem inviting and appealing for visitors who are exhausted and overwhelmed from the nonstop barrage of visual information on the venue floor.
20 x 30 Trade Show Booth Idea: Make Your Visitors Feel at Home
Once visitors have ventured inside your booth, treat them well. Elements such as comfortable seating or a hospitality stand serving coffee or other refreshments will encourage visitors to stay longer and learn more about your brand. A display that’s as inviting as a cozy living room, complete with sofas or big, cushioned chairs, will be a welcome oasis for show attendees—and will generate positive memories of your product or brand.
20 x 30 Trade Show Booth Idea: Make It Functional
In order to accomplish your goals, your booth has to be functional as well as aesthetically pleasing. Make sure all your booth elements are designed with your goals in mind. Product demonstrations require dedicated space, so you’ll want to maximize the area devoted to that purpose. You’ll also want to arrange your booth’s sightlines so passersby can catch a glimpse of the action. Similarly, if you’re looking to sign clients during the event, it’s a smart idea to include a semi-private or private space somewhere in your display area, especially since reserving rooms onsite is often difficult. It’s important to keep your booth looking clean and uncluttered at all times during the trade show, so if you’ll need space to keep promotional materials or other items out of sight when not in use, think ahead and build storage areas into your design.
20 x 30 Trade Show Booth Idea: Custom Graphics
This can seem obvious, but it’s fundamental to your event success: Your signs not only need to make visual sense at full scale and from every angle and line of sight, they also need to look great. A design that looks just fine on a desktop monitor can become fuzzy or otherwise visually underwhelming when rendered at full scale. If some of your graphics will be printed on fabrics, you’ll need to consider how your exhibit and venue lighting will affect them.
If your team has the in-house graphics expertise, experience, equipment, and facilities to produce signage that takes all of that into consideration, you’re set. If not, get your custom trade show booth graphics designed and fabricated by pros. A professional trade show design firm will be able to create signs for your exhibit printed at virtually any size, in any shape, and on a wide variety of materials.
20 x 30 Trade Show Booth Idea: Build Up
If your booth’s floor plan seems a bit snug for your requirements, tilt some necks back. Building up not only significantly raises the visual profile of your booth, it can also give you some much-needed extra space. If you’re looking for the best place for a private meeting room, consider adding a staircase and a second level. A professional exhibit design company will be able to handle the sophisticated design and carpentry needed to fabricate a stunning multi-level display.
Another great tip for taking advantage of space that might otherwise go to waste is to dangle your signs from the ceiling. You’ll greatly increase the visibility of your booth from the trade show floor, which can help guide overwhelmed visitors directly to your exhibit.
20 x 30 Trade Show Booth Idea: Consider a Custom Rental
Sometimes you know a specific booth configuration just won’t work for your budget. This is the perfect scenario for a custom booth design rental. The rental displays from ProExhibits are made by the same top-notch artisans and craftspeople as our purchased booths. Custom rentals can give you the budget flexibility you need while letting you make a great first impression and helping you achieve your show goals.
Whatever the size of your booth space, the best way to end up with an exhibit that exceeds your expectations in terms of both appearance and function is to partner with a professional trade show exhibit design firm. They’ll have the expertise and experience necessary to make sure your completed display is capable of helping you achieve all your trade show goals.
ProExhibits creates award-winning exhibits that help brands wow audiences and crush their trade show goals. If you can dream it, we can build it. If you’re looking for the best exhibit for your specific needs, we’d like to hear from you. Contact us today.
