Successful Trade Show Exhibits

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lure in new business.

Event development can take on many forms. A trade show exhibit, an agenda wall, a break-out session, directional or environmental signage, an entertainment venue or mobile exhibiting, to name just a few, carries with it unique obstacles. Creating solutions to event challenges is what ProExhibits is all about. Every day we utilize our years of experience and industry knowledge to design, develop and deliver the best possible results. The proof of our efforts comes directly from our clients whom have granted ProExhibits a 99% customer satisfaction rating year-over-year.

Beyond our close proximity, there are several compelling reasons why ProExhibits is selected for event support by local agencies. We act as a silent partner behind the scenes, or we’ll take the ball for you. Of course, there’s the ability to design and coordinate an entire event or separate aspects of one. Then there’s our generous revenue program. What are in between are the many steps we take to ensure your client’s success, knowing that your success and ours is dependent on it.

We welcome the opportunity to meet with you to introduce our services and gain an understanding of your goals. ProExhibits’ one-stop-shop approach provides the ultimate flexibility, support and freedom from worry. We’d love to demonstrate how we can become a valuable addition to both you and your clients.

Check out some showrooms….
Sunnyvale Showroom
Sacramento Showroom

The International Trade Show Calendar on ProExhibits.com can help you dig up even greater success.

Finding and evaluating optimal trade shows is a crucial and complex task. New events – international, national, regional and local – pop up with great regularity these days. Missed opportunities risk compromising your business future. Wouldn’t it be great to have a consolidated method of finding and evaluating events?

ProExhibits now provides a new one-stop shop tool that offers a detailed list of trade shows coming up throughout the year and a ton of information as well. At the click of a button, you can find:

• Trade shows going on around the world
• Show demographics and target markets
• Conference schedule and show rules
• Exhibit hall layout
• Exhibitor list and booth number
• Registration information
• Contacts
• Area hotels
• Things to do

The great thing about this calendar is its ability to sort on different specifications. Say you want to know what trade shows are coming up by month in the United States of a certain size. A few simple clicks, and you have it. Another terrific thing is that information is updated daily so you can keep current whenever you like. Talk about speed and convenience! With this in-depth information, identifying, booking and coordinating your trade show calendar becomes a breeze.

Click here to access the calendar. Why not bookmark it for ready reference? Feel free to send this to all your trade show buddies. They’ll appreciate it!

No matter where you’re being sent, count on Pro Exhibits’ new Event Locator tool for the latest information on upcoming conventions, show locations, hotels, and more!

Planning your company’s presence at a trade show is always stressful. Planning your company’s presence at a trade show across the state or even across the country can be almost overwhelming.

For this reason, I’m proud to introduce the ProExhibits Event Locator. This new tool is your one-stop source for city-specific trade show and event information. To create it, we interviewed people just like you to find out what sort of information would be most relevant. Then we pulled that information into a single source on our web site.

I invite you to visit the ProExhibits Event Locator today for up-to-date listings of upcoming shows, convention center locations and contact information, resources for accommodations and meals, and even places to have fun when you’re not working.

If there’s anything you’d like to see added to this tool, please don’t hesitate to contact me. As always, we’re here to help you be even more successful.

LOUD Technologies awards ProExhibits environmental design

In order to enhance the viewer’s experience at NAMM, LOUD Technologies decided to move their exhibit space from the show floor to a 50×70 demo room located on the second level of the Anaheim Convention Center. As the corporate parent for world-recognized brands Ampeg^®, Blackheart^®, Crate^®, EAW^®, Mackie^® and Martin Audio^®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. “We strategically use NAMM to launch new products for Mackie and Ampeg. While there are many similarities to building a space on the show floor and in a demo room, there are also some large differences,” states LOUD’s Marketing Services Manager Callie Carmean. “Knowing the challenges before us, we chose ProExhibits to help us achieve our goal.”

LOUD has done the NAMM show twice using all of the same structural elements both years, then adding to them for new product launches. States Ms. Carmean, “When working with ProExhibits, we know the end result is going to blow our mind. When I walked into the room that final day before the show start, the room looked amazing. It seemed new and fresh, like this was the first time we had done this design. While the floor plan did change some, the structures and the elements that comprise the structures were the same. It had a look and feel like it hadn’t been done before, and the structures were perfectly tailored to the products being displayed.”

“Visitors can see what is new now, and they get a glimpse into what will be coming later in the year. The location and design of our demo room creates more value because there is not the distraction you get when on the show floor,” says Ms. Carmean. “With ProExhibits’ design, each product display is purposeful and contained yet open and approachable. Our customers can come in and really spend time in each clearly defined area, get the information they need as well as the undivided attention from someone who is knowledgeable of that product.”

ProExhibits manages LOUD’s environmental requirements from start to finish, including project management, design, troubleshooting, on site coordination and supervision plus storage of the structure. “ProExhibits is the central resource for all our event needs,” states Ms. Carmean. “We all know time is valuable, and there is never enough. To be able to completely trust a company that will take numerous items off your event plate and efficiently manage them gives us more time to focus on other parallel projects.”

To see more work by ProExhibits, visit the Idea Gallery. To find out about work done for other business leaders, see ProExhibits’ list of clients and testimonials pages.

With our mobile exhibit services, ProExhibits can turn vehicles ranging from compact cars to tractor-trailers into attention-grabbing machines. ProExhibits is a leader in mobile event and experiential marketing, specializing in custom designs and builds, vehicle sales and leasing, tour equipment and logistics management services. We provide experiential marketing and exhibiting needs to business-to-business and business-to-consumer marketers.

Wherever you have a need to be in front of an audience – sales meetings, conventions, trade shows, store engagements, for example – turn to the event experts, ProExhibits. Done correctly, mobile displays can bring a wealth of opportunity to your business in places that trade shows and other events may not cover.

If often you find yourself wanting a unique design which converts to multiple sizes, you’re going to love ProExhibits’ new Avanti line.

This revolutionary custom modular trade show exhibit solution serves a variety of requirements including design freedom, cost efficiency, display flexibility and dramatic presentation. It features pre-designed and pre-engineered trade show exhibit sizes – 20 x 20, 10 x 20 and 10 x 10 – available in over two dozen individual design formats. However, don’t let that stop you there. As you continue to grow your spaces, your investment can be leveraged to larger exhibit requirements. Avanti is unique in that it provides an unlimited size solution.

Think extruded aluminum, frosted plex and a variety of different shades of wood finishes and elements as well as dramatic lighting opportunities that allow endless custom designs. Because it is also compact, lightweight and easy-to-assemble, operating costs such as freight, drayage, installation, storage and refurbishing are kept to a minimum.

What’s not to love? With custom elements, size flexibility and low costs, Avanti is an exhibitor’s dream come true.

Check out samples of Avanti trade show display systems in our Idea Gallery.

Write off 100% of your exhibit and accessories purchased from ProExhibits!

New legislation provides for the full expensing of exhibits and accessories purchased before December 31, 2011!

Now, instead of depreciating the cost of your exhibit year after year, you may be able to write off the full purchase amount in 2011. Use that capital to attend more shows, show off your new exhibit, and capture more market share.

Talk to your tax preparer today to see if this tax incentive is right for your company. Then talk to ProExhibits about how you can use this opportunity to increase sales for your business. But hurry, this tax incentive drops from 100% to 50% in 2012.

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.

Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales from experiencing first hand a dynamic new product.

When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” trade show displays showcased new product trials on the trade show floor:

Canon — Canon’s goal was to get attendees’ hands on its products. They had three hands-on display islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased printers, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with camera booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.

Dolby — A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game enthusiasts to come try their new products.

Garmin — Several interactive demonstration stations helped Garmin get its portable navigation systems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the products.

Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobile office products to its latest Bluetooth-capable phones—to create individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-screen computer kiosk booths, where trade show attendees could learn more about key product features.

Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.

The trade show is over; the dust has settled. You’ve read the bazillion emails that piled up while you were out. Then comes the question – how did the show go?

A post trade show evaluation is one of the most important tools you have to improve and guide the future success of your trade show program and its effectiveness. ProExhibits’ Trade Show Evaluation is designed to help you evaluate all aspects of your event quickly and effortlessly.

The electronic form has been populated with every conceivable component of a typical event – pre-show marketing, booth location, exhibit impact, lead generation and vendor support, for example. You simply rank the success of each item, and add your suggestions for improvement. You’ll also be able to share your thoughts about what worked, what didn’t and what areas need improvement with your co-workers and management. ProExhibits’ Trade Show Evaluation is a great tool to ensure your upcoming shows and events are optimized for success

We invite you to forward your completed evaluation to ProExhibits. We are here to provide expert advice, referrals, reading materials, analytics and innovative ideas to guarantee your success at your next show.

When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor.

The industry rule of thumb is that if you’re going to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.

For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than making a purchase of a trade show display.

According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom®, there are compelling reasons why companies rent trade show exhibits, such as:

Lack of capital budget to replace or refurbish outdated exhibit properties.

First-time exhibitors and start-up companies which aren’t ready to make capital outlays until they’re more financially established. The executives of an IPO often want as few capital assets on their balance sheet as possible.

Companies who want to look larger and more impressive than their capital budget will allow.

Inadequate inventory of trade show exhibit properties to cover conflicting show schedules, i.e. back-to-back or overlapping trade show dates.

Different strategic or vertical market segments where a different look and feel is required.

Size requirements – some trade shows have a smaller trade show booth size requirement to “level the playing field” and some trade shows are based on sponsorship levels where the more you give, the larger trade show booth size allotment you have.

Different trade show booth footprints requiring a larger or smaller trade show exhibit.

A “try before you buy” option before purchasing a used trade show exhibit to be sure it works for you, with a portion of the rental cost being applied to the purchase.

International exhibitors coming to the U.S. rent trade show booths to avoid the overseas shipping charges.

Custom and modular trade show display rentals are about one third the cost of the purchase of a trade show exhibit. And, the options are many. Trade show booth rentals range from elaborate double decker island trade show exhibits occupying many thousands of square feet costing hundreds of thousands of dollars, to a trade show pop-up exhibit costing a few hundred dollars.

Remember, when you rent you can save money not only on the trade show exhibit rental but also on storage and insurance fees, repair and refurbishment and ultimately disposal fees — and have potential savings in transportation, material handling and installation and dismantle depending on the trade show booth properties you rent.

Renting will save you not only on trade show construction costs but also the expense of warehousing your display after the trade show is over.