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4 Criteria to Measure Event Emotional Value

When creating an event, you have to appeal to emotion. Emotional value gives your attendees something they'll never forget. To create emotional value, consider your message and its urgency. Is your me

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Transmediation and the Hashtag: 6 Tips to Improve Your Event Marketing

Hashtagging is here to stay, and if you're marketing your event, you'd be foolish not to include them. But don't think you can hashtag without a plan. Your main hashtag needs to be well-planned and op

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How to Determine Your Event’s ROI….and Grow It!

An event's ROI, or return on investment, can be improved with its attendees alone. Make a contact list of everyone who attended, and send them follow-up emails. These emails need to be engaging, howe

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Eight Pieces of Information Needed for Event Design

When handing your event to its designers, you need to give them all the details you can if you want to succeed. Questions such as what venue the event is going to be set in and how many are attending

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10 Essential Questions to Ask Your Attendees at Registration

When your attendees register for your event, you should ask them a few questions besides their age and email. Knowing an attendees check-in time, for example, will give you an estimate as to when you

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Photo Gallery: 14 Trends Shaping the Exhibition and Event Industry

The world of events has many trends in 2015, and if you're going to market properly, you need to be aware of them all. One popular trend is the rise of wearable tech. Speaking of tech, don't forget ab

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12 Solutions to Common Problems at Events!

Events come with all sorts of problems, whether it's crowds, location problems, or weather. Thankfully, you can solve those problems easily if you know what you're doing. For cold weather, decorate yo

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Smart Ways to Maximize Your Trade Show Investment!

When investing in a trade show, you have to work hard to get the most out of your investment. It's no game; you have to take it seriously and follow every step. For example, don't dive into the invest

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8 Event and Meeting Rules from Marketing Pro David Rich

When you're hosting a meeting, consider David Rich's wise words. Always have an objective in mind, no matter the circumstances. The objective needs to be clear and not befuddled with jargon and other

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The Little Details That Create a Big Impact at Events!

When forming an event, you can't just look at the big picture. Every little detail and nuance of an event is vital to forming something your attendees won't soon forget. Consider the small stuff, such

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