Case Study | Client: Blue Diamond | Industry: Produce Marketing
Blue Diamond Growers recently received the coveted “Best First Time Exhibitor Booth Award” from Produce Marketing Association (PMA) during its yearly assembly of produce growers, suppliers and custom retailers. States Maya Erwin, Group Marketing Manager, “It means a lot to us to receive such a high level of recognition by industry leaders. Our exhibit, custom designed and built by ProExhibits, uniquely showcased our newest product, Blue Diamond Fresh Roasted Thin-shell Almonds. The results were tremendous.”
Blue Diamond Growers wanted to create an environment that reflected quality, freshness and an outdoor look and feel. The 20 X 20 booth mirrored a barn structure, which housed a cozy dining table made from custom wine barrels. A sandy floor, wood trim and natural materials created a realistic, inviting and fresh look. “We wanted a fun atmosphere because our new Blue Diamond Fresh Roasted Thin-Shell Almonds are fun to eat,” stated Ms. Erwin. “Our almonds are first brined in-the-shell and slowly dry roasted, leaving a thin and delicate shell easily cracked open by hand. Because they are roasted in the shell, these almonds have a deliciously fresh taste and are a fun snack to eat anywhere. There’s nothing like it on the market, and our display needed to reflect the quality and uniqueness of the product.”
ProExhibits managed Blue Diamond Growers’ environmental requirements from start to finish, including project management, design, troubleshooting, on site coordination and supervision plus storage of the structure. “The timeline was short, and ProExhibits not only exceeded the turnaround time, they added unique elements that enhanced the final structure,” Ms. Erwin shared. “Show recognition was just one benefit of using ProExhibits. We now have a larger presence in the retail produce community. The booth attracted attendees of all types throughout the industry and gave us an opportunity to meet and impress key customers. We feel confident and secure working with ProExhibits. They have the resources to meet the needs of a very busy and growing company like ours.”